Getting Started with Twitter

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    21-Jan-2015

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<ul><li> 1. Presentation for Getting Started with Twitter Stephanie Goodman June 27 th</li></ul> <p> 2. Agenda </p> <ul><li>VA Partners benefits with Social Media </li></ul> <ul><li>Terms to know and how to use them </li></ul> <ul><li>Setting up your account </li></ul> <ul><li>Getting started with Twitter </li></ul> <ul><li>Social Media Tips </li></ul> <ul><li>Keeping on top of Twitter </li></ul> <ul><li>Creating a Twitter Strategy </li></ul> <ul><li>Twitter Research </li></ul> <ul><li>Anything Else?</li></ul> <p> 3. VA Partners Benefits with Social Media </p> <ul><li>Found a $380,000 opportunity through Twitter </li></ul> <ul><li>Leveraged Linkedin to close 3 accounts worth $70,000 </li></ul> <ul><li>Booked meetings with key contacts through twitter </li></ul> <ul><li>Regularly find 4 leads a week through twitter for a Cleantech account </li></ul> <ul><li>Sales Prospecting on Twitter and Linkedin for Work Place Strategy company</li></ul> <p> 4. Terms to know and how to use them:</p> <ul><li>Twitter handle</li></ul> <ul><li>Hashtags</li></ul> <ul><li><ul><li>What? Why? </li></ul></li></ul> <ul><li><ul><li>#FF </li></ul></li></ul> <ul><li><ul><li>#AICSM </li></ul></li></ul> <ul><li>Replies</li></ul> <ul><li>Direct Messages </li></ul> <p> 5. Setting up your account </p> <ul><li>Registering your Twitter Handle</li></ul> <ul><li>Updating your profile</li></ul> <ul><li><ul><li>Biography </li></ul></li></ul> <ul><li><ul><li>Location </li></ul></li></ul> <ul><li><ul><li>Picture</li></ul></li></ul> <ul><li><ul><li>Design </li></ul></li></ul> <p> 6. Getting Started with Social Media </p> <ul><li>Find thought Leaders </li></ul> <ul><li><ul><li>@erinbury </li></ul></li></ul> <ul><li><ul><li>@aprildunford</li></ul></li></ul> <ul><li><ul><li>@ markevans </li></ul></li></ul> <ul><li><ul><li>@ronkarr </li></ul></li></ul> <ul><li>Books </li></ul> <ul><li><ul><li>Twitterville </li></ul></li></ul> <ul><li><ul><li>Inbound Marketing </li></ul></li></ul> <p> 7. Social Media Tips </p> <ul><li>On-line communication does not replace face to face interaction </li></ul> <ul><li>Understand your audience </li></ul> <ul><li>Dont be that person </li></ul> <ul><li>Share information from others = Good Karma </li></ul> <ul><li>Avoid automated social media </li></ul> <ul><li>Understand the differences between platforms </li></ul> <ul><li>Listen a lot at the beginning </li></ul> <ul><li>Spend time everyday </li></ul> <p> 8. Keeping on top of the Twitter stream </p> <ul><li>Web </li></ul> <ul><li>www.twitter.com </li></ul> <ul><li>Mobile</li></ul> <ul><li>Twitter for Blackberry</li></ul> <ul><li>UberSocial</li></ul> <ul><li>Desktop </li></ul> <ul><li>Tweetdeck </li></ul> <ul><li>Hootsuite </li></ul> <p> 9. Create a plan and interact on Twitter </p> <ul><li>Think about your target audience and be consistent </li></ul> <ul><li>Tweet from events </li></ul> <ul><li>Help others when possible </li></ul> <ul><li>Create a plan and stay with it </li></ul> <ul><li>DM is private </li></ul> <p> 10. Twitter Research </p> <ul><li>Use tools to organize </li></ul> <ul><li>Create groups and lists </li></ul> <ul><li><ul><li>Customers </li></ul></li></ul> <ul><li><ul><li>Prospects </li></ul></li></ul> <ul><li><ul><li>Thought leaders </li></ul></li></ul> <ul><li>Open searches </li></ul> <ul><li><ul><li>Key words </li></ul></li></ul> <ul><li><ul><li>Company</li></ul></li></ul> <ul><li><ul><li>Users </li></ul></li></ul> <ul><li><ul><li>Locations </li></ul></li></ul> <p> 11. Contact and Connect </p> <ul><li>Stephanie Goodman </li></ul> <ul><li>Venture Accelerator Partners Inc. </li></ul> <ul><li>tel. 647-963-2386 </li></ul> <ul><li>email:[email_address] </li></ul> <ul><li>Linkedin:http://ca.linkedin.com/in/stephgoodman </li></ul> <ul><li>Twitter:http://twitter.com/sgoodman88 </li></ul> <ul><li>www.vapartners.ca</li></ul>