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@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Presentation for
Getting Started with Twitter
Stephanie GoodmanJune 27th
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Agenda• VA Partners benefits with Social Media• Terms to know and how to use them• Setting up your account• Getting started with Twitter• Social Media Tips• Keeping on top of Twitter• Creating a Twitter Strategy• Twitter Research• Anything Else?
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
VA Partners Benefits with Social Media
• Found a $380,000 opportunity through Twitter• Leveraged Linkedin to close 3 accounts worth
$70,000• Booked meetings with key contacts through
twitter• Regularly find 4 leads a week through twitter for
a Cleantech account• Sales Prospecting on Twitter and Linkedin for
Work Place Strategy company
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Terms to know and how to use them: • Twitter handle • Hashtags
• What? Why?• #FF• #AICSM
• Replies • Direct Messages
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Setting up your account
• Registering your Twitter Handle • Updating your profile
• Biography• Location• Picture • Design
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Getting Started with Social Media
• Find thought Leaders• @erinbury• @aprildunford • @markevans • @ronkarr
• Books• Twitterville• Inbound Marketing
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Social Media Tips
• On-line communication does not replace face to face interaction
• Understand your audience• Don’t be “that” person• Share information from others = Good Karma• Avoid automated social media• Understand the differences between platforms• Listen a lot at the beginning• Spend time everyday
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Keeping on top of the Twitter stream
Web• www.twitter.com
Mobile • Twitter for Blackberry • UberSocial
Desktop• Tweetdeck• Hootsuite
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Create a plan and interact on Twitter• Think about your target audience
and be consistent• Tweet from events• Help others when possible• Create a plan and stay with it• DM is private
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Twitter Research• Use tools to organize• Create groups and lists
• Customers• Prospects• Thought leaders
• Open searches• Key words• Company • Users• Locations
@sgoodman88 [email protected] http://ca.linkedin.com/in/stephgoodman
Contact and Connect
Stephanie Goodman
Venture Accelerator Partners Inc.
tel. 647-963-2386
email: [email protected]
Linkedin: http://ca.linkedin.com/in/stephgoodman
Twitter: http://twitter.com/sgoodman88
www.vapartners.ca
