Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop | Fathom

Gareth DunlopFounder & CEO028 9099 2992gareth@fathom.prowww.fathom.pro

1.Briefly about Fathom

We are a user experience consultancy who work with organisations and agencies to improve online performance.

We help our customers build exceptional online experiences for their customers using analytics, direct user feedback and established design best practice.

Briefly about Fathom

2.Living in an experience-driven world

3.UX principles

3.1 A focus on the users view of the world

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein

3.2 Getting all the information

3.3 The pursuit of evidence

3.4 Momentsof truth

FIRSTvisit

FIRSTuse

FREQUENTuse

3.5 Understanding core tasks

a taskfocussedapproachto design

Half home page dedicated to top

task

Other top tasks just one click

away

Home page top tasks

Home page top tasks

Home page top tasks

Home page top tasks

how we view our websites

how our customers view our websites

how our customers view our websites

3.6 Valuing content

4.UX in action

the children the children will someone please think about the children!

the customer the customer will someone please think about the customer!

the user the user will someone please think about the user!

the reader the reader will someone please think about the reader!

Gareth DunlopFounder & CEOFathom_028 9099 2992gareth@fathom.prowww.fathom.pro