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Enterprise Ireland - eMarketing Event - Dublin - October 2014
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Gareth DunlopFounder & CEO028 9099 [email protected]
1.Briefly about Fathom
We are a user experience consultancy who work with organisations and agencies to improve online performance.
We help our customers build exceptional online experiences for their customers using analytics, direct user feedback and established design best practice.
Briefly about Fathom
2.Living in an experience-driven world
3.UX principles
3.1 A focus on the users view of the world
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
3.2 Getting all the information
3.3 The pursuit of evidence
3.4 Momentsof truth
FIRSTvisit
FIRSTuse
FREQUENTuse
3.5 Understanding core tasks
a taskfocussedapproachto design
Half home page dedicated to top
task
Other top tasks just one click
away
Home page top tasks
Home page top tasks
Home page top tasks
Home page top tasks
how we view our websites
how our customers view our websites
how our customers view our websites
3.6 Valuing content
4.UX in action
the children the children will someone please think about the children!
the customer the customer will someone please think about the customer!
the user the user will someone please think about the user!
the reader the reader will someone please think about the reader!
Gareth DunlopFounder & CEOFathom_028 9099 [email protected]
