Why Content Marketing Is Your Only Chance to Reach and Engage Your Audiences Today

Why content marketing

is your only chance to

reach and engage your

audiences today

Internet Summit 2014

@leighgeorge

#ISUM14

Social media

changed

everything

There is only

one direction

organic reach

is headed…

How do brands

get heard when

social media

looks like this?

How does your

content

become

attractive

rather than

tolerated?

Brands should

go native

We’re

conflicted

about branded

content

Takeaways

Social media as we knew it is disappearing

Consumers don’t want to be our friends. They want valuable content that enriches their lives

To be successful you need to integrate your content

But be mindful of the public’s ambivalence—trust is key

Leigh George, PhD

Vice President | Social@Ogilvy

Email: leigh.george@ogilvy.com

Twitter: @leighgeorge

LinkedIn: linkedin.com/in/leighgeorge

Connect with me

Slide 1: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons

Slide 2: Ed Yourdon, Bryant Park, late Apr 2009 – 21, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 3: Ken Bosma, Electric Slide, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 4: Trey Ratcliff, An Electric Night in Times Square, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 5: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons

Slide 6: Twitchery, still from episode, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 7: Frank Uebe, ABBA THE HITS 3, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 8: Olivia Raxter, Taking notes, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode

Slide 9: Andrew Propp, Washingtonian

Image credits