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Target your highest value audiences, not just keywords or interests
Leverage cross-channel insights t0 improve your search and Facebookmarketing campaign ROI with Kenshoo Intent-Driven AudiencesTM
CO-01-002-EN © 2014 Kenshoo Ltd. [email protected] | Kenshoo.com
Consumer Searches Clicks on Ad Cookies Matched Audiences builtRe-engageCustom Audiences
Reach NewLookalike AudiencesSearch Engines Kenshoo + Facebook
Facebook® is a registered trademark of Facebook Inc.
Automatically create and update Facebook Custom Audiences based on intent demonstrated through search engine activity
CO-01-002-EN © 2014 Kenshoo Ltd. [email protected] | Kenshoo.com
Results from Intent-Driven Audiences for a Leading Global Retailer
For more detailed information about Kenshoo’s Intent-Driven Audiences and to get started today, please visit kenshoo.com/social
Facebook Campaign Performance versus analogous search campaigns incremental improvement with concurrent
Facebook IDA campaigns
Search Campaign Performance
110%up to
ROI38%
up to
AOV19% 22%
incremental
Revenueincremental
CVR
66%up to
CPC30%
up to
CPA
Facebook® is a registered trademark of Facebook Inc.
Winner 2014Online Sales
Face
bo
ok Innovation Competition
![Understanding Audience And Target Audiences[1]](https://img.pdfslide.us/doc/110x75/54c0b4794a795990528b45c0/understanding-audience-and-target-audiences1-5584a5ea39fbf.jpg)
