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Repurposing Your Repurposing Your Content to Content to Extend Your Extend Your Reach and Reach and Authority Authority Deborah Carney Team Loxly, ABCs Plus, Book Goodies

Repurpose Your Content to Gain New Audiences

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Roundtable from Deborah Carney, Consultant, ABCsPlus, which took place at Affiliate Summit Central 2012.

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Page 1: Repurpose Your Content to Gain New Audiences

Repurposing Your Repurposing Your Content to Extend Content to Extend

Your Reach and Your Reach and AuthorityAuthorityDeborah Carney

Team Loxly, ABCs Plus, Book Goodies

Page 2: Repurpose Your Content to Gain New Audiences

What You HaveWhat You Have

• You have a great blog, podcast or website you have been building for several years and you wonder if there is another way to present your content or share the experiences you have had over the years.

Page 3: Repurpose Your Content to Gain New Audiences

What You HaveWhat You Have

• We all have knowledge that we can share, but some people aren’t making the most of the content they have already created.

• With the ease of video sharing plus the breakdown of barriers to self publishing there is a world of people you can reach by repurposing your existing content.

Page 4: Repurpose Your Content to Gain New Audiences

eBooks

• You can create a collection of your best blog posts or articles you have written, and compile them into an eBook that you post for people with Kindles and Nooks to read.

• This is an additional audience that you probably would not reach through your blog or website.

• Instead of needing to write a 75,000 word book, create smaller, focused books on specific topics and create a series that you can charge less for but in the end makes more money.

Page 5: Repurpose Your Content to Gain New Audiences

eBookseBooksPhotographers & Photographers &

ArtistsArtists• Photographers and artists may not be

aware that now all the eBook readers have color options, plus all the Kindle apps for devices show books in color.

• Now you can combine your art and photography with commentary about the topic of the photographs, or with poetry or other short stories to make a valuable book.

Page 6: Repurpose Your Content to Gain New Audiences

eBookseBooksPodcastersPodcasters

• Podcasters can get their recordings transcribed; there are a number of good services out there for around $1 per minute. You can then add information to the notes, add a resources page and you now have an eBook in that can be published and will reach further into the audience that wants to learn what you have to share.

Page 7: Repurpose Your Content to Gain New Audiences

Podcasts

• There are a number of podcast directories, plus iTunes, where you can submit podcasts of your material.

• Don’t be afraid of podcasting, it is simple to do if you are just getting started and want to see if you are comfortable with this medium.

Page 8: Repurpose Your Content to Gain New Audiences

Podcasts

• There are free programs on the web to record your audio on your computer with, the most popular free program being Audacity.

• Creating a podcast of your own existing material can be as easy as reading it into a microphone on your computer.

Page 9: Repurpose Your Content to Gain New Audiences

VideosVideos• If you aren’t creating videos, you should be. No

matter what your content is, you can create a slideshow, power point, and narrate or put to music.

• YouTube is the second largest search engine. And among teens, it is the number one search engine.

• Videos may seem like more work, but it will get your content in front of people that probably won’t see it otherwise.

Page 10: Repurpose Your Content to Gain New Audiences

Videos to eBooksVideos to eBooks

• If you are creating videos, then you can get them transcribed and create eBooks out of them.

Page 11: Repurpose Your Content to Gain New Audiences

Tie It All TogetherTie It All Together• Be sure to link from all the external content you

have created back to your website• YouTube – first thing in your description is your url

with http:// - it will be clickable link• Amazon – Can’t link from book description, but

can within book AND your author page can have your blog or any rss you want

• Use link shortener to link to Amazon book pages and inside podcasts so you can track clicks

• Podcasts – link in show notes, repeat links in broadcast for those listening from podcatchers

Page 12: Repurpose Your Content to Gain New Audiences

Reuse, Recycle, Reuse, Recycle, RepeatRepeat

• This is just the beginning of what you can do to repurpose content you have already created.

• Evergreen content can be recreated in many formats and get you and your site exposure that you only got from search engines.

Page 13: Repurpose Your Content to Gain New Audiences

Who Am I?Who Am I?Deborah is a podcaster, blogger, photographer that is helping people share content in exciting new ways.

Find her at:•http://bookgoodies.net/asc12 - resources from us•http://nightfirepublications.com•http://affiliateabcs.com•http://bloggingabcs.com•http://teamloxly.com•http://forum.affiliatesummit.com