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#ATWS2015

Measuring Your Content: Converting Audiences Into Bookings

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Page 1: Measuring Your Content: Converting Audiences Into Bookings

#ATWS2015

Page 2: Measuring Your Content: Converting Audiences Into Bookings
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Measuring Your Content: Converting Audiences Into BookingsMatthew Barker - I&I Travel Media@hitriddleGet the slides: bit.ly/AContentAdventure

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CONTENT OVERLOAD VS CONTENT STRATEGY

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THE CUSTOMER JOURNEY STARTS LONG BEFORE THEY PACK THEIR SUITCASE

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GOOGLE’S CUSTOMER JOURNEY TOOL

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EXPLORING YOUR CUSTOMER JOURNEY(S)

Google AnalyticsConversions > Multi-Channel Funnels > Assisted Conversions

Get the slides: bit.ly/AContentAdventure

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MANY JOURNEYS FOR EACH CUSTOMER

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ENOUGH THEORY, LET’S GET PRACTICAL!

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THE BIGGEST CONTENT MARKETING MYTH

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GET PROMOTING

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FIND YOUR INFLUENCERS

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PAY TO PLAY

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SURVIVING THE “NEW” SEO

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SURVIVING THE “NEW” SEO

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TURNING QUALIFIED PROSPECTS INTO LEADS

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MAXIMISING CONVERSION RATES

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IMPACTING THE (PHYSICAL) CUSTOMER JOURNEY

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THE CUSTOMER JOURNEY DOESN’T FINISH WHEN THE TRIP ENDS

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BUT WHAT ABOUT EVERYONE ELSE?!

Page 22: Measuring Your Content: Converting Audiences Into Bookings

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BUILDING A BETTER CONTENT STRATEGY

Get the slides: bit.ly/AContentAdventure

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REMEMBER THIS COOL REPORT?

Conversions > Multi-Channel Funnels > Assisted Conversions

Get the slides: bit.ly/AContentAdventure

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EVEN COOLER!

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COOLER AGAIN!

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SO HOW DO YOU GET THIS DATA GOLD MINE?

Get the slides: bit.ly/AContentAdventure

Page 27: Measuring Your Content: Converting Audiences Into Bookings

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SO HOW DO YOU GET THIS DATA GOLD MINE?

Get the slides: bit.ly/AContentAdventure

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VISUALISE THE JOURNEY

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FROM CONTENT OVERLOAD TO CONTENT STRATEGY

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BE A BETTER CONTENT MARKETER

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Matthew Barker - I&I Travel Media@hitriddle

Get the slides: bit.ly/AContentAdventure