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Why content marketing
is your only chance to
reach and engage your
audiences today
Internet Summit 2014
@leighgeorge
#ISUM14
Social media
changed
everything
There is only
one direction
organic reach
is headed…
How do brands
get heard when
social media
looks like this?
How does your
content
become
attractive
rather than
tolerated?
Brands should
go native
We’re
conflicted
about branded
content
Takeaways
Social media as we knew it is disappearing
Consumers don’t want to be our friends. They want valuable content that enriches their lives
To be successful you need to integrate your content
But be mindful of the public’s ambivalence—trust is key
Leigh George, PhD
Vice President | Social@Ogilvy
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Connect with me
Slide 1: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons
Slide 2: Ed Yourdon, Bryant Park, late Apr 2009 – 21, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 3: Ken Bosma, Electric Slide, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 4: Trey Ratcliff, An Electric Night in Times Square, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 5: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons
Slide 6: Twitchery, still from episode, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 7: Frank Uebe, ABBA THE HITS 3, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 8: Olivia Raxter, Taking notes, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 9: Andrew Propp, Washingtonian
Image credits
