What's New In Travel Marketing - Trends and Tips for Marketeers for 2016 and onwards

Travel trends of 2016 What’s new, changed & hot in travel

by Tine Thygesen TineThygesen.com

@tahitahi

Hi! I am Tine Thygesen digital entrepreneur & strategist

Digital transformation for ambitious organisations

100+ travel apps for brands & DMOs

Authentic travel content in 135 countries

www.tinethygesen.com

I want to tell you a story about the biggest innovations in all time powered by mobile.

1. Planning

Not this

But deep down in sub saharan Africa,

more than 10 years ago

Trend #1 Mobile payments

In-mobile Micro payments P2P transfers

#2 trend: the silent travelerA lot of visitors will buy more/ be happier if they can

be serviced 100% online

One-on-onelive communication

Instant action at my fingertip

71% complain on social media

• Failing of traditional service.

• 23% have given up. They post for vengeance

• 70% want a respons. Only 38% receive one

#3 Consumers loosing trust in travel industry

Priceline broke billion dollar mark in 2013, ad spend tripling over three years.

By 2014 $1.6 billion by Expedia $2.6 billion by Priceline.

Reason: Arms racein advertising

times a year we complain about brands

on social media

879 million

10%find something to be angry about publicly

every single day

Brands completely ignore it

32.8 percent of the time

(that’s 288 million ignored complaints a year)

Prague: 10 of 13 highest rated have no stars

Accommodation expectations out of sync

Berlin: First 5 star property comes in as #17

x

Poorly managed expectations

Key driver for tourism: User generated visuals #4

Photo networks rapid growth

1.8B photos uploaded & shared per day

* One2Few, instead of One2Many* Short message lifetime* 1b MAU: Snapchat, WhatsApp, WeChat, Line

Less broadcasting (#5) more private sharing

Go pro: Personal video camera. Initially for surfers. Sold 3.8 million 2013 Used by Hollywood directors, NFL, The Rolling Stones. Police & U.S. military.

Narrative Clip: Photo every 30 seconds, remembers geolocation, date and time.

Very close, very lifelike, very real

New data in travel marketing: Wearable trackers

A GoPro experience is unlike another camera...

Skiing, flying, street vibe, dancing, carnivals, yachting, swimming

Feels real, right?

#8 Virtual reality: A whole new segment of travel industry

Drones - a new world of travel video

PURPOSEtinethygesen.com

#6 Trend: Meaning

50% prefer to buy from ethical companies, 31% willing to spend more for them.

66% consider a company’s social and environmental impact before buying

increased by 46% in the past year

90% want to use skills for good 60% millennials prefer to buy from co’s doing good. 38% will pay more

By 2025, millennials are 75% of workforce

@tahitahi

New generation: Experiences over possessions

Search for authenticity Less Disneyland, more local

Workations and digital nomads #7

The new authentic travel communication meets art

Thank you!

www.TineThygesen.com Advisory + talks

Tine Thygesen @tahitahi

End

imagehttp://www.eatweartravel.com/wp-content/uploads/2015/08/IMG_5125-e1440463612966-1600x900.jpg

http://roomscesme.com/wp-content/uploads/2015/02/wander-compulsion.jpg

http://dailyurbanista.com/wp-content/uploads/2014/07/o-TRAVELING-facebook.jpg

http://img05.deviantart.net/6283/i/2010/202/9/5/faith_trust_by_arancioneamante.jpg

https://www.youtube.com/watch?v=R33nDgemDdM

danniellaporte.com

http://vignette1.wikia.nocookie.net/creepypasta/images/d/d4/Our_Future_-_Nuclear_Symbol.jpg/revision/latest?cb=20130403203738

http://www.oyster.com/hotels/photo-fakeouts/

http://edge.alluremedia.com.au/m/l/2014/08/RainUmbrella.jpg

SAS, Norwegian Airlines, Car 2 Go, Drive Now

http://www.magic4walls.com/wp-content/uploads/2014/06/little-girl-rain-sadness-umbrella-pattern-lovely-background-for-children-picture.jpg

http://revelwallpapers.net/d/343443536D6C36317272716F6837716730474B64313943327A74686565773D3D/umbrella-in-the-summer-rain.jpg