E q u ip in g M a r k e t e e r s f o r S u c c e s

B r a n d G r o w t h a n d P e r s o n a l G r o w t h

g o H a n d in H a n d

Baptiest Coopmans, june 2012

M a r k e t in g L e a d e r s E n a b le O t h e r s

W h o a m I , w h e r e d o I c o m e f r o m …

Im a g in e M y s e l f …

W h y d o p e o p le w o r k ? . . .

TO CREATE VALUE1

2

3

RECOGNITION

PERSONAL GROWTH

… N o . 3

MARKETEER AS GARDENER

FACT BASED MARKETING, DEEPLY ROOTED SKILLS

MARKETINGLEADERS ENABLE OTHERS

2 00 2

2 00 8

2 0 12

M a r k e t e e r a s G a r d e n e r …

M a r k e t in g i s a s k i l l …Fact based, needs extensive training

L o o k in t h e M ir r o r , and ask yourself …

MARKETINGLEADER ?1

3 IMPACTFULL ?

4 CLEAR WHAT AND HOW ?

5 BUILDING COMMUNITY ?

6 ENABLING OTHERS ?

2 MY LEGACY ?

M a r k e t in g L e a d e r sAs Story Teller and Capability Builder

E n a b l in g o t h e r s b y …

GIVING PURPOSE AND… CREATING THE STORY

TOGETHER…

M y t im e a t K P N …As Story Teller and Capability Builder

M a r k e t in g le a d e r , a r e y o u w i l l in g …

TO COMMIT YOURSELF REALLY PERSONALLY

K P N M a r k e t in g A c a d e m y

K P N M a r k e t in g A c a d e m y

K P N M a r k e t in g A c a d e m y

K P N M a r k e t in g A c a d e m y

M a r k e t in g L e a d e r s L e a v e L e a g a c ie sHow you measure succes……

M a r k e t in g L e a d e r s …Brand Growth & Personal Growth go Hand in Hand

F O R YO U R P E O P L E

A N D F O R YO U