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DIGITAL TRANSFORMATION
Strategic Frameworks
Innovation * Customer Experience * Social * Content * Interactivity *
Omnichannel experience * CRM * CRO
Design & Build
UX * Branding * Responsive Web * AI
INNOVATION DEFINED
Revenue streams created through new products and services The application of new business models
Solving challenges and exploring possibilities
CHANGING CONSUMER BEHAVIOUR; THE IMPACT AND INFLUENCE OF MILLENNIAL CULTURE
Kate Fitzpatrick, Senior Strategist
EXPERIENCE
“I’d rather tell people about something I’ve done than something I’ve got”*
*Bauer Knowledge: The Millennials Chapter report, 2015
VALUE EXCHANGE
Millennials accept that brands use their data to market to them and will trade willingly when the
offer is right
INFORMATION, INFLUENCE AND PURPOSE
Millennials turn to their social networks to validate choices and social approval is paramount
CONSIDERATIONSDigital is key to millennial relationships with brands– Listen
– Lead with content not device
– Be authentic
– Don’t forget the others
– Deliver an experience
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