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MIRANDA GLOVER
Business Director
e3
DIGITAL TRANSFORMATION
Strategic Frameworks
Innovation * Customer Experience * Social * Content * Interactivity *
Omnichannel experience * CRM * CRO
Design & Build
UX * Branding * Responsive Web * AI
WHO WE WORK FOR
‘Innovation is an attitude not a department’
- Patrick Loh
INNOVATION DEFINED
Revenue streams created through new products and services The application of new business models
Solving challenges and exploring possibilities
CHANGING CONSUMER BEHAVIOUR; THE IMPACT AND INFLUENCE OF MILLENNIAL CULTURE
Kate Fitzpatrick, Senior Strategist
TODAY
Who are they?
Distinguishing behaviours
Impact on marketers
Who is doing what..?
THE MILLENNIAL SPECTRUM
DISTINGUISHING BEHAVIOURS
1. Experience
2. Value exchange
3. Information, influence and purpose
EXPERIENCE
“I’d rather tell people about something I’ve done than something I’ve got”*
*Bauer Knowledge: The Millennials Chapter report, 2015
LEADING WITH EXPERIENCE
VALUE EXCHANGE
Millennials accept that brands use their data to market to them and will trade willingly when the
offer is right
INFORMATION, INFLUENCE AND PURPOSE
Millennials turn to their social networks to validate choices and social approval is paramount
WHO’S MAKING HEADWAY
Brands starting to flex for millennial audiences
THE NOT SO GOOD
#fml when it all gets a bit #emojinal
CONSIDERATIONSDigital is key to millennial relationships with brands– Listen
– Lead with content not device
– Be authentic
– Don’t forget the others
– Deliver an experience
MOST IMPORTANTLY…
Identify uniqueness
JOHAN KUYLENSTIERNA CORTHESY
Co-Founder
European Travel Ventures
COFFEE
ANGELIQUE MILLER
Director of Creative Partnerships,
Expedia Media Solutions
