Upload
balaji-viswanathan
View
717
Download
0
Tags:
Embed Size (px)
Citation preview
Why Lean Startup?• Customer tastes are uncertain
• Prototype at a low cost without much waste
• Quickly get customer feedback at each stage
• Change one parameter at a time
• Iterate! Iterate! Iterate!
Look to really impress a small group of users who absolutely cannot live without your product. !
Make 10 people LOVE your product than have 1000 people LIKE your product.
Don’t scale a company until:• You know your customers
• You know what product/service you are building
• You know what the customers want
• You have setup the suppliers, team & partners
• You already have a way(s) to make money
• You are making a profit!
How to do a customer interview
1. Identify your target
2. Articulate your assumptions
3. Create a topic map
4. Craft the conversation prompts
5. Plan to listen after making your introduction
Sample Topic Map
Feels stressed
Works in the tech park
Likes to drink chai
Has a long commute
Earns more than 1 lakh per
month
Sample Interview• Where do you work?
• Have you ever felt too stressed in the middle of the day?
• What do you do to manage your stress those times?
• How often do you drink beverages outside?
• How long do you commute every day?
• What do you like/hate about coffee/tea shops?
User Interview
Find 2 others to interview. Prepare 3 questions about your product.
5 minute exercise.
With , canChai Yoga Ahmed
Relax mid-day Quench thirst Drink healthy
Buy Tea for home Connect with other fitness freaks Be Productive
Sample features1. Massage chairs
2. Soothing music
3. Aroma
4. Dimmed lighting
5. Special Tea formula