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The future of online shopping in Belgium - Wat moet u weten over de Belgische e-commerce markt. GREET DEKOCKER
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E-commerceIn Belgium
What to expect?
E-commerce in Belgium
Global Market
The Love for M
About SafeShops.be
E-commerce in Belgium.
E-commerce in Belgium
Turnover1.8 billion euros
E-commerce in Belgium
7.000
webshops
100 new
webshops every month
Growth
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
Average E-commerce growth (volume)
Source: Ogone/Emota
25% 17%
E-commerce in Belgium.
E-commerce in Belgium
Average spend per e-shoper
per month
150€
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
12 3
Top 3 E-commerce Sectors
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
01/09/2012 17/10/2012 02/12/2012 17/01/2013 04/03/2013 19/04/2013 04/06/2013 20/07/2013 04/09/2013 20/10/2013 05/12/201340000
50000
60000
70000
80000
90000Christmas
Shopping 2012
Early
bookings
Bookings
Summer sales
Back to
school
Christmas
Shopping 2013
Source: Ogone
Shopping Periods
E-commerce in Belgium.
E-commerce in Belgium
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY0
10000
20000
30000
40000
50000
60000
70000
80000
Shopping Time
NIGHTEVENINGAFTERNOONNOONMORNING
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
3Source: Ogone
62 %
23%
13%
2%
0,05%
E-commerce in Belgium.
E-commerce in Belgium
2010
2011
2012
2013
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
48.7%
38.5%
34.0%
31.5%
24.3%
27.1%
25.6%
26.0%
11.6%
15.1%
21.2%
23.7%
10.7%
10.8%
10.0%
9.3%
Payment Methods
VISAMastercardBancontactBank-Branded Pay ButtonsAmerican ExpressMaestroPayPalOtherDinersBank transferDiners Club
Source: Ogone
E-commerce in Belgium.
Global Market
Global Market
% Volume E-Commerce
60% 17%
UK
France
GermanyBenelux
E-commerce in Belgium.
Global Market
WHICH IS YOUR MARKET? BORDERS?
My site can be accessed from anywhere in the world...
…24 hours a day…I accept international credit cards...
English is the international language...
SO…
E-commerce in Belgium.
Global Market
10%
4% 2%Source: Ogone
+25% of the BE E-commerce volume
comes from foreign customers
E-commerce in Belgium.
E-commerce in Belgium.
Global Market
1%
4% %
25% of the BE consumers currently
shops online across borders
11% of the EU consumers currently
shops online across borders
Global Market
1%
4% %
Top 3 Barriers for consumers to buy across countries
1. Long delivery times
2. No delivery (also need for easy return & track& trace)
3. Uncertainty of rights
E-commerce in Belgium.
Global Market
1%
4% %
Barriers for retailers to sell across countries
• Legal/tax and payment issues
• Fraud
• Delivery cost (cross border distribution costs are twice as high as domestic ones)
25% of Retailers sell across
the country.
E-commerce in Belgium.
Global Market
Cultural differences
E-commerce in Belgium.
The love for M
The love for M
M-Commerce, the future
of BE will have 4G coverage by the end of 2014
The Price of an advanced Smartphone has fallen to
100% 200€
Of Belgians bought goods or services online in 2013
57%
Source: Gartner/Google BE
E-commerce in Belgium.
Source: Google BE
The love for M
By the end of 2014 in BE…
85%Of the population will
be online
60%Will have an smartphone
50%Will have a tablet
Source: Gartner/Google BE
E-commerce in Belgium.
Zero moment of truth
Are you ready for the future?
They are…
In demand
Pinktree.com
E-commerce in Belgium.
About SafeShops.be
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