Native Email Advertising - How To Find The Best Advertising Opportunities as a Media Buyer

How to find sponsored email advertising opportunities

InTheNewsletter.com | Jonathan@inthenewsletter.com

There are 3 types of sponsored email advertising

InTheNewsletter.com | Jonathan@inthenewsletter.com

Sponsored emails

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Native Content

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Dedicated email (solo ad)

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Why sponsored email advertising?

InTheNewsletter.com | Jonathan@inthenewsletter.com

Email is where we spend the most time

InTheNewsletter.com | Jonathan@inthenewsletter.com

Email audience is more engaged

CTR - Industry Average

3.57%0.07%EmailFacebook

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Email is (still) cheaper

CPC - Industry Average

$0.14$0.27EmailFacebook

InTheNewsletter.com | Jonathan@inthenewsletter.com

Ad fraud is 200 times less likely to happen

Fraud Clicks - Industry Average

0.2%30%EmailInternet Average

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Opportunity!

This means you can still takeadvantage of the market.

(But not for long)

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3 Ways to find these opportunities

InTheNewsletter.com | Jonathan@inthenewsletter.com

1. Word of Mouth (wait until you get lucky)

2. Market Research (obsessively search google for “newsletters about fashion”)

3. The Smart Way ( )

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Go to InTheNewsletter.com

Type the domain of one of your brand’s

competitors

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Uncover advertising opportunities

Discover all newsletters

sending traffic to your competitor

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Examine the creative of every newsletter

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Want to learn more?

InTheNewsletter.com

Jonathan@inthenewsletter.com