Leveraging “Not-com” URL’s to Boost Your Brand, Maris Callahan, Donuts

Globalization

Personalization

Shift to Mobile

Social Media

Today’s Top Digital Trends

“Not-Com”

A “not-com” is a domain ending that does not end in “dot com” or a country code (like .fr or .co.uk)

Donuts operates approximately 200 of the 600 “not-coms” available for purchase

Donuts is a registry (i.e. wholesaler)

“Not-Coms” Can Be Specific…

.boutique .cafe .casino .cool

.credit .digital .direct .email

.expert .finance .fitness .football

.golf .graphics .guide .guru

.industries .international .limo .management

.marketing .media .network .photography

.photos .pizza .restaurant .school

.services .solutions .support .taxi

.tennis .today .wine .world

… Or Branded

next100.bmw domains.google

terra.omega home.barclayspop.swatch

global.canon

The “Not-Com” Difference

“Not-coms” Are Meaningful

“Not-coms” Are Memorable

“Not-coms” Are Available

“Not-coms” Are Searchable

… And “Not-Coms” Are Searchable

“ New domain endings are not treated any differently than traditional domain name endings like .com or .org. Domain names with new endings are shown in search just like any other domain name. ”

– Google Webmaster Blog

“Not-Coms” Are Surging in Popularity

There are approximately 10,000 “not-com” domain names registered daily – one every 10 seconds

60% of our 1.6 million registrants could have registered their exact match name in .COM but instead chose a new “not-com”

“Not-Coms” Are the “New Normal”

“Not-Com” Myths“Not-coms” are confusing

“Not-coms” are not searchable

“Not-coms” are not useful for those who already have a “dot-com”● Your website is long and cumbersome● Promotional purposes/microsite● Increase your SEO

“Not-coms” are full of spam and cybersquatting● Priority registration period for Trademark holders

(Sunrise)● Domains Protected Marks List (DPML)

As Always, There are Leaders…

High Profile “Not-Com” Adopters

thehungergames.movie

zlatan.football

yeezy.supplybornthisway.foundation

THANK YOU!