Stella Maris - Belgium

RESTAURANT BUSINESS PLAN

RestaurantStella Maris

MISSION STATEMENT

Name of the restaurant: STELLA MARIS

Restaurant Stella Maris

THE MARKETING MIX

1. PLACE2. PRESENTATION3. PRODUCT4. PRICE5. PERSONNEL – STAFF6. PROMOTION

PLACE

The district “Eilandje”

Map

Accessibility

The Port of Antwerp

The Historical Center

Shopping

THE DISTRICT “EILANDJE”

MAP – LOCATION

HOW TO REACH US

by trainFrom Antwerp Central Station: take bus 17 (destination UZA Rijnkaai) from the bus stop outside the Pelikaanstraat exit from the station. Get off the bus at Van Schoonbekeplein.

By tramTram 7 (get off at Sint-Pietersvliet and walk north for 5 minutes)

By busBus 17 (Rijnkaai stop) and 30 (Sint-Pietersvliet stop)

By carGodefriduskaai car park (Zeevaartstraat 11)

By bicycleYou will find a capacious bicycle rack on the flag promenade just in front of the museum square.

THE PORT OF ANTWERP

HISTORICAL ANTWERP

SOME OF THE MOST POPULAR ATTRACTIONS

Central station

Cathedral of our lady

Grote Markt

‘t Steen

Rubens House

Groenplaats

Vlaeykensgang

Zoo

HISTORICAL ANTWERP

Central StationCathedral of our Lady

HISTORICAL ANTWERP

Grote Markt ‘t Steen

HISTORICAL ANTWERP

Rubenshuis Groenplaats

HISTORICAL ANTWERP

Vlaeykensgang Zoo

SHOPPING

De Meir Stadsfeestzaal

PRESENTATION EXTERIOR

MasRestaurant Stella Maris

PRESENTATION INTERIOR

The restaurant The bar

PRESENTATION INTERIOR

Meeting room Garden terrace

RESTAURANT PLAN

RESTAURANT PLAN

KITCHEN – STORES PLAN

office DirtyKitchen Fridge

Cold section

Warm section Dish washing Stores Cloak-

room Waste

Office

KITCHEN – STORES PLAN

KITCHEN

Warm kitchen

KITCHEN

Cold section Dish washing

PRODUCT

FOOD

• Menu’s• A la carte

BEVERAGE

• Wines• Bar list

FOOD - MENU

Lunch menu’s (Monday till Friday)

Three course lunch menu 30 €inclusive wines and coffee 45 €

Four course lunch Menu 40 €inclusive wines and coffee 60 €

Weekend Menu (Friday and Saturday evening)

Five course menu 50 €inclusive aperitif, wines and coffee 75 €

FOOD – A LA CARTE

3 cold appetisers

2 soups

2 warm appetisers

3 fish dishes

4 meat dishes

1 vegetarian and 1 pasta

4 desserts

BEVERAGE - WINES

6 white wines by the glass

6 red wines by the glass

Wine list

3 Sparkling wines

20 White wines

20 Red wines

Wine forfait (3 – 4 and 5 course)

BEVERAGE - OTHERS

Aperitifs and digestives

Coctails

Waters and soft drinks

Coffee and tea

Beers

PRICE

In setting our price we considered:

The production cost (purchase, personnel, general expenses…)

The price that our guests are willing to pay

Prices of competition

PERSONNEL - STAFF

Kitchenchef(Owner)

Sous-chef

cook

2 Dishwasher& cleaning

Headwaitress(Owner)

Headwaiter

2 waiters

Barman

UNIFORM

Kitchen Restaurant

PROMOTION - MARKETING

Website

Menu design

Implementation frequency marketing

Up-selling

WEBSITE

Website content

Name, address, hours and phone number

Menu

“About us” section

“Contact us” section

Visuals

Facebook page

MENU DESIGN

We will look for:

An up-to date look that matches

- The restaurant concept of

- The entire design of the restaurant

Daily and personalized menus

Menu board with specials

IMPLEMENTATION FREQUENCY MARKETING

Increase number of repeat customers by

A loyalty program

Promotion through email

Invitations to special promotions and events

UP-SELLING

Up selling by

Teaching servers and waiters

Suggestions to customers to purchase

Drinks

Appetisers

Appropriate side dishes

Desserts

Most profitable items

Stella Maris Merksem – Restaurant Marketing tools

END