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Globalization
Personalization
Shift to Mobile
Social Media
Today’s Top Digital Trends
“Not-Com”
A “not-com” is a domain ending that does not end in “dot com” or a country code (like .fr or .co.uk)
Donuts operates approximately 200 of the 600 “not-coms” available for purchase
Donuts is a registry (i.e. wholesaler)
“Not-Coms” Can Be Specific…
.boutique .cafe .casino .cool
.credit .digital .direct .email
.expert .finance .fitness .football
.golf .graphics .guide .guru
.industries .international .limo .management
.marketing .media .network .photography
.photos .pizza .restaurant .school
.services .solutions .support .taxi
.tennis .today .wine .world
… Or Branded
next100.bmw domains.google
terra.omega home.barclayspop.swatch
global.canon
The “Not-Com” Difference
“Not-coms” Are Meaningful
“Not-coms” Are Memorable
“Not-coms” Are Available
“Not-coms” Are Searchable
… And “Not-Coms” Are Searchable
“ New domain endings are not treated any differently than traditional domain name endings like .com or .org. Domain names with new endings are shown in search just like any other domain name. ”
– Google Webmaster Blog
“Not-Coms” Are Surging in Popularity
There are approximately 10,000 “not-com” domain names registered daily – one every 10 seconds
60% of our 1.6 million registrants could have registered their exact match name in .COM but instead chose a new “not-com”
“Not-Coms” Are the “New Normal”
“Not-Com” Myths“Not-coms” are confusing
“Not-coms” are not searchable
“Not-coms” are not useful for those who already have a “dot-com”● Your website is long and cumbersome● Promotional purposes/microsite● Increase your SEO
“Not-coms” are full of spam and cybersquatting● Priority registration period for Trademark holders
(Sunrise)● Domains Protected Marks List (DPML)
As Always, There are Leaders…
High Profile “Not-Com” Adopters
thehungergames.movie
zlatan.football
yeezy.supplybornthisway.foundation
THANK YOU!