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How to use Pinterest to grow your wedding
business
Lucy Thornton
Why Pinterest?Rapid growth
Loyal audience
Referral traffic
Organic search
Top results
Lifetime pin
Why Pinterest?August 2012 launched
70 million users
Primarily women (but men increasing)
Pinterest business accounts
https://www.pinterest.com/business/create/
Pinterest tipsFollow other businessesRespond, engage, stand outLike other pins, repin, send
Pinterest tipsOptimise image sizesTall images stand out
www.authormedia.com/the-pinterest-cheat-sheet-to-image-sizes/
Pinterest tipsCreate and collaborate – group boards
Pinterest tipsAdd Pinterest widget to websiteAdd pin it hover button to website
Pinterest tipsLeverage website imagesVisual archiveBrand assets
Pinterest tipsUse #hashtags (in pin description only)Tag other usersGive credit
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Continue to next Pinterest slide….
Pinterest tipsBe topicalSearch popular
Optimise pins
Optimise image titles – not img_00145.jpgOptimise board titlesOptimise ‘About’ sectionOptimise pin descriptions (<500)Optimise username (15 characters!)
Pinterest tipsLink to your websiteEnsure images have ALT tags
Pinterest – in practiceAt events – share quotesCreate quotes that inspireCreate using Quozio
Explore rich pinsPlace pinsArticle pinsProduct pinsRecipe pinsMovie pins
Image via businessnewsdaily.com
Pinterest – in practice
Cross-promote from other networks>50 pins per board>25 from own websiteShow products in useBrand images?
Image via pinterest.com/target
Pinterest – in practiceTwice a dayFive minutesLittle & oftenPin pin PINMonitor stats
Pinterest – in practice
Content:
Motivational Instructional
Brand
Questions?
twitter.com/thorntonlucy
facebook.com/perfectbalancemarketing
perfectbalancemarketing.com
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