Google analytics 101 - 4 How To's

Google

Analytics: 1 0h 1

Why use !Google analytics?!

Why measure?

79% of consumers now say they use a smartphone to help with shopping. !

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-Zero Moment of Truth by Jim Lecinski

70% of Americans now say they look at product reviews before making a purchase.!

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-Zero Moment of Truth by Jim Lecinski

83% of moms say they do online research after seeing TV commercials for products that interest them.!

-Zero Moment of Truth by Jim Lecinski

You can’t improve what you don’t measure. !

This presentation covers 4 questions you may have about Google Analytics:!

1. How do I find my most visited pages?!2. How do I find my top sources of traffic?!3. How do I find my mobile traffic?!4. How do I find what happened when I see a spike in traffic?

1. How do I find my

most visited pages?

Click “Behavior”

Click “Overview”

On pages…!

What pages are your potential customers visiting and what impression do they get when they’re there?!

Find your worst pages and make them better by adding value in some way.

2. How do I find my top sources of traffic?  

Click “Acquisition”

Click “All Traffic”

On traffic sources…!

Organic = from Google search!Direct = people typing in your URL!Referral = people clicking on a link on another website that leads to yours.!

To increase traffic…!

Organic – optimize, create content, get links!

Direct – create something of value!

Referral – get more social!

3. How do I find how much

mobile traffic I received last year?  

Click “Audience”

Click “Mobile” then “Overview”

4. How do I find where a spike in traffic came from?  

Select the day before and after the

traffic spike

Click “Acquisition” then “Overview”

Bonus: What do we know works

really well to increase traffic to your website?  

get links  

Links correlate with Domain Authority  

Tips 1.  Always compare your reports to a

previous period of time. 2.  Determine your own path to

profitability. 3.  Don’t measure too small (IE: Weeks or

months)

do something !impossible