FullSIX FullSIGHTS February 2016

INSIGHTS, DATA AND TRENDS; KNOWLEDGE TO BE ABLE TO

QUESTION AND BUILD

OWNED SPACES WHERE BRANDS INTERACT WITH

THEIR TARGET

STORIES AND EXPERIENCES CREATED TO CONNECT

BRANDS WITH PEOPLE

CONVERSATION AND CONTENT CREATED AND THOUGHT TO BE

CONSUMED AND SHARED

INNOVATION IN TECHNOLOGY, STRATEGY, MEDIA, MESSAGE

AND EXECUTION

FIRST SCREEN

JUST 50% OF UK ADULTS POPULATION SAYS THAT THEIR TV IS THE CORE ITEM OF THEIR LIVING ROOM. 70% USES THEIR MOBILE DEVICE WHILE

WATCHING TV. THAT FIGURE GOES TO 87% IN USERS MILLENNIALS

“THE WAY CONTENT IS CONSUMED IS CHANGING”

PURCHASE PROCESS

85% OF THE USERS WILL ABANDON THE PURCHASE PROCESS IF THE WEB HAS A DIFFICULT NAVIGATION PROCESS“IMPROVE YOUR WEB’S CONVERSION AND YOU WON’T HAVE

TO INVEST (THAT MUCH) IN TRAFFIC GENERATION”

SKYPE TRANSLATOR

A BRACELET THAT OFFERS CUSTOM INFO ABOUT THE IDEAL HYDRATION TO MUMMY’S

“BE USEFUL FOR YOUR USERS”

SOLÁN DE CABRAS SO MUM

MCDONALD'S HAPPY GOOGLES

MCDONALD’S LAUNCHES A NEW ACTION WHERE HAPPY MEAL BOXES TURN INTO VIRTUAL REALITY GOGGLES

“YOUR PROMOTIONS MUST CHANGE ACCORDING TO YOUR USERS RHYTHM”

REEBOK SPEED CAM

A BILLBOARD THAT MEASURES THE SPEED WHILE PASSING IN FRONT OF IT. IF YOU DO IT FAST ENOUGH YOU MAY WIN A PAIR OF TRAINERS

“SPEAK ONLY TO YOUR TARGET AUDIENCE”

KRAFT BLIND TEST

KRAFT CHANGES THEIR MAC & CHEESE RECIPE WITH HEALTHIER INGREDIENTS BUT DOESN’T COMMUNICATE IT TO

CREATE THE BIGGEST “BLIND TEST” OF THE WORLD

“ALL THAT YOUR COMPANY DOES MUST BE USED AS A MARKETING TOOL”

KITKAT MOBILE PARKING

KIT KAT LAUNCHES THEIR NEW 11 BARS PACK SENDING TO THE MOST INNOVATIVE COMPANIES IN THE UK A PRODUCT TEST WITH A MOBILE “PARKING SPACE”

“WORK AROUND THE NEW - PROBLEMS - OF YOUR USERS”

MASTERCARDCAPSULE

YOU ARE HAVING DINNER WITH YOUR FRIENDS, INTRODUCE YOUR PHONE IN THE CAPSULE AND FORGET ABOUT IT TILL IS TIME TO PAY. ACTION TO

PROMOTE THE CONTACT LESS THROUGH MOBILE DEVICES

“FOCUS ON THE ELEMENTS SURROUNDING THE BEHAVIOR THAT YOU DESIRE”

PRUDENTIAL RECONNECT

THE INSURANCE COMPANY CREATES A SOCIAL EXPERIMENT THAT PROVES THAT IF LOOKING AT SOMEONE IN A CALMED WAY FOR A

FEW MINUTES AN EMOTIONAL BOND IS CREATED“DON’T MIX UP THE PRODUCT OR SERVICE THAT YOU SELL WITH THE “BUSINESS” IN WHICH YOU OPERATE”

IF OFFLINE O'CLOCK

MOBILE DEVICES KEEP US AWAKE AND SLEEP DEPRIVATION PROVOKES ACCIDENTS. THE INSURANCE COMPANY IF SPONSORS SOCIAL MEDIA

PROFILES THAT WON’T POST ANYTHING AFTER 10PM

“WORK WITH INFLUENCERS BEYOND TURNING THEM INTO ANOTHER MEDIA”