Intranet Case Study: Baylor

Intranet Case Study: Baylor Scott & White

Jerry Stevenson, Baylor Scott & WhiteToby Ward, CEO, Prescient Digital

www.IntranetGlobalForum.com

5/27/2015

About Us

5/27/2015

World Leading Intranet Experts

• 14 years of profitable history • Dozens of Fortune 500 Clients• World-Renowned Thought Leaders• 200+ intranet projects• Highly specialized

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Slides

www.Slideshare.net/Prescient

Nexus of Intranet Success

The Baylor Intranet

Building Engagement by Letting Employees and Customers Tell Their Story

Jerry StevensonBaylor Scott & White HealthDallas, Texas

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Why Stories?

They’re in our DNA

You Remember Them

Inspiration Drives Engagement

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Why it Matters

Only 44% of the U.S. hospital workforce is ‘highly engaged’

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Towers Watson - 2012 Global Workforce Survey

Why it Matters

43% of disengaged employees consider other employment options

17% of highly engaged employees consider working elsewhere

Operating margins were 3X higher whenemployees were ‘sustainably engaged’

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Towers Watson - 2012 Global Workforce Survey

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The Energy Project “Energy Audit” 2013

“Employees who derive meaning and significance from their work were more than three times as likely to stay with their organizations — the highest single impact of any variable in our survey. These employees also reported 1.7 times higher job satisfaction and they were 1.4 times more engaged at work.”

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Love these reminders of why I love working for Baylor.

This is what it is all about, our patients, our community.

What a great feeling, goose bumps! Way to go team!

And that is why I am so proud to be a part of Baylor!

Employee Feedback

Story-Driven Videos and Blogs

60% more page views

70% more comments

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Yes, it can work on seemingly dull stuff too…

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Finding Engaging Stories

There’s a story behind every initiative or strategy

Who ‘lives’ your message?

Who is already telling interesting stories?

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Don’t Be Afraid to Borrow

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Make a Campaign Personal

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Connect Cultures

“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.”

~ Michael Margolis

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Bonus Material:Heart Transplant Live on Twitter

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Video Tips

Essential: Camera (no smartphones), Tripod, 2 Lights, Headphones, Mic

Shoot On Location

Keep It Legal – Get Permission

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Video Tips

Have A Conversation

Be Open to the Story Changing

Change Angles and Zoom

Use Text for Emphasis31

More Info?

Jerry.Stevenson@BaylorHealth.edu

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5/27/2015

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Questions

toby@prescientdigital.comwww.PrescientDigital.com

www. IntranetBlog.com

@TobyWard416.926.8800

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Toby Ward