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Enterprise Social Business Transformation Deriving Maximum Value From Social Technologies Across The Enterprise Intranet Global Forum October 8, 2014

Unisys intranet case study by Gloria Burke

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Unisys intranet case study presentation by Gloria Burke at the 2014 Intranet Global Forum in NYC.

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  • 1. Enterprise Social Business TransformationDeriving Maximum Value From Social Technologies Across The EnterpriseIntranet Global ForumOctober 8, 2014

2. Thank you for this opportunity to share our insightsGloria is Chief Knowledge Officer at Unisys and is responsible for the development of thecompanys Enterprise Social Business Strategy and supporting social culture adoption initiatives.In addition, Gloria leads the visionary team for Inside Unisys, the companys social intranetenvironment that hosts its authoritative knowledge base and collaborative work spaces. Sheserves as chairperson of the companys Knowledge & Collaboration Stakeholders Council andIntranet Steering Committees.Gloria also serves as Global Portfolio Leader for the Unified Social Business Practice at Unisys,and is one of the companys senior thought leaders on Enterprise Social Business and ChangeManagement.Prior to joining Unisys in 2009, Gloria spent 14 years at Booz Allen Hamilton as its globalknowledge and collaboration manager. She is a published author and a frequent blogger onsocial technologies and company culture, with articles and blogs featured on Unisys.com and inSocial Media Today. She is a seasoned conference presenter and panelist on these topics.Gloria has been named by Information Week Magazine as #2 of the Top Ten Social BusinessLeaders of 2013, and was also recognized in this leadership list in 2012. 2014 Unisys Corporation. All rights reserved. 2Gloria BurkeChief Knowledge Officer andGlobal Portfolio LeaderUnified Social [email protected]@GloriaBurke 3. About Unisys About Unisys Unisys is a worldwide information technology company with a richhistory than spans 140 years. We provide a portfolio of IT services, software, and technologythat solves critical problems for our clients, focused on: securing their operations increasing the efficiency and utilization of their data centers enhancing support to their end users and constituents modernizing their enterprise infrastructures and applications deriving maximum value from social technologies With approximately 23,500 employees, Unisys serves commercialorganizations and government agencies throughout the world. 2014 Unisys Corporation. All rights reserved. 3 4. Enterprise Social Business:Why does it matter to business today? 5. Enterprise Social Business - The Value is Real and NowSource: McKinsey Global Institute Report, The Social Economy: Unlocking Value and Productivity Through Social Technologies, July, 2012 2014 Unisys Corporation. All rights reserved. 5 In its report on The Social Economy,McKinsey stated that the use of socialtechnologies to improvecommunications and collaborationwithin and across the businessenterprise could contribute as much astwo-thirds of an estimated $900 billionto $1.3 trillion dollar value to businessby 2016. But, in order to capture this value,companies will need to transform theirorganization structures, processes andculture to become network and peoplecentric to enable more seamlessconnection and collaboration amongemployees, clients and businesspartners So the value is real, if you know how toexploit it. 6. Social Technologies can help to transform organizations by creating a socially-integrated enterprise socialbusiness platform one that is networked in both a technical and behavioral sense to address these challenges. 2014 Unisys Corporation. All rights reserved. 6Common Business Challenges Geographically distributed facilities andemployees Complex and demanding industry regulations Information overload and a lack of a commonenterprise-wide collaboration platform and tools. Highly competitive employee recruitment,development and retention of top talent andexiting workforce issues. Increasingly high expectations of connected andinformed employees and customers 7. 2014 Unisys Corporation. All rights reserved. 7Why Does Social Matter?InnovationAgile companies are building differentiatingcapabilities Embedding collaboration, information sharing, andactive engagement to facilitate ideation, innovation,and speed to market Fulfilling customer/constituent expectations forhigher levels of engagement and collaborationCollaborationDramatically increasing the effectiveness oforganizations Real-time presence and networks facilitatesconnection and collaboration reduces the timeknowledge workers spend searching for informationand expertise. Communities provide an ecosystem to advanceexpertise and skill sets and increase collaborationacross organizations and geographiesWorkforceExpectations are changing Workers expect to leverage internal knowledge andnetworks to accelerate on-boarding, facilitatelearning, and propel career development Employers want to capture and transfer criticalknowledge from exiting workforce to emerging talentInfrastructureAging infrastructure and risingcommunications costs Expensive and obsolete technologies (e.g. PBX)must be replaced allowing alternative technologiesto eliminate high communications carrier costs Use of off-the-grid tools, without ITs knowledge orapproval impacts operational reliability Information security is an increasing risk 8. Innovation Collaboration Workforce Infrastructure 2014 Unisys Corporation. All rights reserved. 8What is its Value?Two-thirds of the value afforded by social technologies lies in improving communications andcollaboration within and across the business enterprise28%INCREASEIn Number OfSuccessfulProductInnovations52%INCREASESource: McKinsey Global Institute The State of the Social Economy74%INCREASEIn TimeTo Market41%INCREASE20-25%INCREASE50-70%REDUCTION5-30%REDUCTIONIn Speed ofAccess ToInternalExpertsIn Speed toAccessKnowledgeIn EmployeeSatisfactionIn EmployeeProductivityIn TelephonyCostsIn TravelCosts29%REDUCTIONImproved Access toExpertise and KnowledgeIncreased Market Capabilitiesand DifferentiationIncreased EmployeeProductivity and RetentionReduced Infrastructure andCommunications CostsNote: Companies with a high percentage of employees who incorporate the use of social technologies into their daily routines have shown the highest level of benefits. 9. Common Challenges and Barriers to Transformation 2014 Unisys Corporation. All rights reserved. 9Policy and Governance Lack of social media policy, socialization, andcompulsory training puts the company at risk Unclear rules of engagement inhibits beneficialinformation exchange Inability to proactively monitor and manageincidents inhibits corrective actions Poor community management and governanceimpacts effectiveness and value of communitiesTechnology and Tools Use of off-the-grid tools, without ITs knowledgeor approval impacts operational reliability Proliferation of unapproved devices exposesinfrastructure to system security risks Lack of high quality, reliable unifiedcommunications inhibits real-time connectionand collaborationLeadership and Strategy Lack of strategic vision or roadmap results inunmet business needs and conflicting priorities Limited senior sponsorship and stakeholderengagement dramatically impacts adoption Inability to determine a business use case or ROIresults in lack of resourcing and support Underestimating use of social technologiesresults in value left on the tablePeople and Culture Lack of awareness, education and clearlyarticulated value propositions limit employeeadoption Noticeable adoption gap between top-down andbottom-up employee inhibits collaborationbetween different levels of the organization Disparate levels of social and technical savvyrequire different socialization and trainingapproachesKnowledge Management Lack of enterprise content management,archiving, and governance Poor search architecture and effectiveness Lack of consistent knowledge capture,repurpose and reuse practices and processes 10. Case Study:Unisys Enterprise Social Business Transformation 11. 2014 Unisys Corporation. All rights reserved. 11Our VisionExternal and internal use ofSocial Technologies hasconverged creating anintegrated social sphereIn 2009, Unisys saw anemergent need and opportunityfor more seamless connectionand collaboration amongemployees, clients, partners andother business stakeholders.Our unique vision of a unifiedand holistic approach toenterprise social business was akey driver in our transformationstrategy. 12. Our Key Business Challenges Case SituationDisconnect BetweenIdeas & InnovationInconsistentKnowledge Capture &ReuseCultural Mindset toHoard KnowledgePoor Social MediaAwareness & UseCurveSilod KnowledgeInability to Find andConnect with SMEsLack of a CommonSocial CollaborationPlatformInefficient New HireOnboarding 2014 Unisys Corporation. All rights reserved. 12 13. 2014 Unisys Corporation. All rights reserved. 13Our Mission, Objectives & GoalsEvolve and accelerate knowledge capture, knowledge sharing, collaboration, innovation andlearning by more fully exploiting social technologies and capabilities to: enable more effective connection, communications and collaboration among employees, business partnersand clients increase operational efficiency and facilitate market agility foster the transparent sharing of ideas that can contribute to new and refined innovations more seamlessly and consistently capture and repurpose critical knowledge improve our ability attract, develop and retain top talent, and meet the demands of our globally dispersed,hyper-connected and agile work force 14. 2014 Unisys Corporation. All rights reserved. 14Our ApproachSocial Tools and Search Engine CapabilitiesProfiles/PresenceActivityFeedsCommunities Team RoomsCommon Knowledge and Information BaseGeographies OrganizationsUnifiedCommsVideo &MobilityEnterpriseWikiAd-hoc Discussion GroupsBlogsExplicit Knowledge RepositoriesRepresentative Knowledge WorkersImplicit KnowledgeEnterprise Collaborative EcosystemSearch 2014 Unisys Corporation. All rightsreservedKnowledge ManagementPractices and ProcessesWe created a Social Business Ecosystem tospeed access to Knowledge and Expertise 15. 2014 Unisys Corporation. All rights reserved. 15Our Technology PlatformUnifiedCommunicationsCollaborativePlatformSocial TechnologyEnginesKnowledge Mgmt& Analytics2010 > 2013 16. Foundational > Evolved > Optimized 2014 Unisys Corporation. All rights reserved. 16High Level Deployment Time LineMy Site EmployeeSkills and SMEID IntegrationArchivalSolutionDeployedExternal YammerSharePoint 2010Search & My SitesLaunchedCommunities and Newsfeedsreplaced by internalSitrion (NewsGator) solutionRedesigned IntranetInside Unisyscutover toSharePoint 20102010 JunNewsGator Social Sites2010 installed onSharePoint 20102012Strategic Areasof StrengthCommunitiesLaunchedMS 2010 UnifiedCommunicationsDeployedOrganic CommunitiesEnablementProcess DeployedGamificationBadging SolutionDeployedExtranetSocially-enhancedSharePoint 2013SpecificMobile AppsDeveloped &Deployed2011BYODProgramEnhancementIndustry-focusedCommunitiesLaunchedSales ForceChatter ToolsDeployedInside UnisysIntranetBU/OrgsSocially-enabledUnisys.comtransitionedto SharePoint2013FASTSearchDeployed2013SP 2013IntranetMigration2014 2015UnisysVideoEnablementCenterDeploymentUnisysEnterprise WikiUniPediaDeployedEnterpriseCrowd-sourcedIdeationCommunitiesIdeationModuleDeployed 17. We leveraged social technologies within eight key focusareas to derive maximum valueCollaborative Platforms (Intranet,Extranet and .com)Social Engine CustomizationSearch Architecture/EffectivenessMobility Platforms and AppsExternal Market Channel FederationSocial Data AnalyticsBusiness Integration 2014 Unisys Corporation. All rights reserved. 17Unified Communications - RealTime Presence and ConnectionConferencing and Collaboration Video and Audio Conferencing Real-time Application andDocument SharingExternal UC FederationStrategy Vision and Road-mapping Leadership/Stakeholder Alignment ROI and Business ImpactCulture Change and EmployeeEngagementPolicy and GovernanceEnterprise Social Networking Employee Profile and Directory Expertise Discovery Microblog (Activity Feeds)Collaborative Workspaces Communities / Team RoomsEnablement and EffectivenessPresence &CommunicationsKnowledge ManagementConnection &CollaborationInnovationIdea CrowdsourcingIdea Channeling to InnovationInnovation WorkshopsCulture & EmployeeEmpowermentInfrastructure & ApplicationModernizationMetrics and Measurement Adoption and Use Progress and ROIMonitoring and ListeningClient and Employee SentimentHuman Resource Functions Recruiting and OnboardingEmployee Learning/Development Benefits and Self-managed ServicesMarketing and CommunicationsCustomer Service and Self-enabledSupportCritical Knowledge TransferSustainable KnowledgeCapture, Repurpose and ReuseEnterprise Content ManagementEnterprise WikiVideo Center & Enablement 18. We created a socially-enabled Intranet with integratedmobility access 2014 Unisys Corporation. All rights reserved. 18My Site Elements and Enterprise Search are part ofan action bar that is persistent across the companysintranet.Global Company News is featured in main displayscreen and allows for social commenting.Audienced Regional and Organization newsimproves end user relevancy.Leadership use of social tools is evident in rotatingfeatured blogs at across bottom of the site.Video pod casts showcase the latest news andactivitiesMy Newsfeed roll-up will be added in next releaseproviding tabs to toggle from My Country/Office, MyOrganization and My Network views of Newsfeedactivities.123451234566 19. We enabled a real-time Social Networking capability tofacilitate sharing & learning 2014 Unisys Corporation. All rights reserved. 19The integration of Lync, My Newsfeed andMy Blog posts provides a more transparentway for employees to share and learn Post Questions & AnswersEmployees can pose and answer questions within thenewsfeed with greater transparency and reach. The use ofhash tags directs questions to experts who can then respondwith the right answer in a real time environment. Filtered Newsfeed ViewingThis allows employees to view global posts, or post made bycolleagues whom they are following or by communities towhich they are subscribed. Add/Follow ColleaguesEnables employees to quickly build a valuable network byfollowing colleagues and the information they share in thenewsfeed. Search & Join CommunitiesEmployees can search by topic to find communities ofinterest or view a list of recommended communities to join.1234My NewsfeedMy Blog2134 20. We positioned communities as the hub of socialcollaborationAuthoritative Portfolio-basedCommunities of ExcellenceKnowledge-basedCommunities of Excellence 2014 Unisys Corporation. All rights reserved. 20SolutionOfferingCommunitiesIndustryRole-BasedBusiness Unit & OrganizationCountry & OfficeOrganic Topic-basedCommunitiesOrganic Topic-basedLearning CommunitiesUnisys Communities Model & Key Attributes 2014 Unisys Corporation. All rights reservedSolution OfferingHelp employees to better understand andleverage Unisys Portfolio Solutions and InnovationsIndustryHelp employees to better understand market trendsand opportunitiesRole-BasedHelp employees develop expertise and new skill setsin order to realize their full potential.Business Unit / OrganizationEnable employees to better connect with Leadershipstay informed of latest organization news and eventsCountry / OfficeBuild company culture and employee connectedness,especially among remote-based workers.Organic Topic-basedEnable employees to learn more about topics ofinterest through interaction with like-minded colleagues 21. We launched a Communities Center to promoteawareness and provide education and support 2014 Unisys Corporation. All rights reserved. 21 22. We drove adoption and use by transforming our cultureWe recognized that our success would be dependent on Peopleand their willingness to adopt new behaviorsThe key to fueling the successof social knowledge sharingis for employees to be curiousand feel empowered toopenly and transparentlyshare Ed Coleman, CEO Unisys 2014 Unisys Corporation. All rights reserved. 22 23. We instilled positive social behaviors from the top-downThe use of Social Collaboration tools has become an intrinsic and integrated part of the Unisys culture and how we work Active LeadershipEngagement The Value of UnisysCommunities The Power ofNetworks andCrowdsourcing 2014 Unisys Corporation. All rights reserved. 23 24. 2014 Unisys Corporation. All rights reserved. 24 25. We empowered employees to engage based upon theirparticular role, interests and needsBusiness Unitor OrganizationRole-based 2014 Unisys Corporation. All rights reserved. 25 Employees are hardaligned to their BusinessUnit or Organization andCountry and OfficeCommunity and Newsfeed.This allows for Corporate andOrganization and Geographicpush of important news andinformation. Employees can self-subscribeto othercommunities andnewsfeeds based on whatis of interest and pertinentto their Unisys role.This helps to avoid informationoverload.Newsfeeds FiltersWhat is of Interestand matters most to meGeography(Country/Office)Organic/Topic-basedCompanyPortfolio OfferingsIndustry 2014 Unisys Corporation. All rights reserved 26. We made social media governance a sharedresponsibility 2014 Unisys Corporation. All rights reserved. 26We socialized key Social Media policy tenetsand proper use through a brief educationalvideoFrom Gloria Burke, director, Knowledge &Collaboration Strategy & Governance:Oct. 17, 2012We are two years into our commitment ofbuilding a knowledge sharing culture thatcapitalizes on our collective intelligence anduses social tools to make us more nimble,creative and successful.With 78 percent of Unisys employeesparticipating on My Site, it's a good time for arefresh on the key tenets of our Social MediaPolicy: Be respectful Maintain confidentiality Protect privacy Ensure accuracyWatch our new Social Media video, "The WayWe Connect" (click on image at right), to ensureyou understand the guidelines.To Unisys employees:Knowledge & Collaboration Resources:Social Media PolicyMy Site Ov erv iewMy Site Prof ile Content PostingGuidelinesKnowledge & Collaboration Center 27. We enabled a cross-organization Stakeholders Council toprovide stewardship and governanceBusinessUnits 2014 Unisys Corporation. All rights reserved. 27The Knowledge & Collaboration StakeholdersCouncil has cross-organization representationensuring that each business unit and internalservice organization has a voice and ongoing stakein the success of the enterprise social businessplatform The Council identifies issues and requirements tohelp shape the evolution of the companysknowledge sharing and collaboration initiative. The Council provides stewardship and governanceto preserve the integrity, effectiveness andsustainability of the companys knowledge andcollaboration environment.KeyStakeholdersCouncilInformationTechnologyHumanResourcesLegal & RiskManagementFinanceGlobalOperationsMarketing &CommsChiefTechnologyOfficeEngineeringWorld-WideStrategicServices 2014 Unisys Corporation. All rights reserved 28. We quickly achieved measurable results of our targeted employee usergroup (apprx. 16,000) havecompany profiles and a valuablenetwork of colleagues to facilitatecollaboration of the total Unisys GlobalEmployee populationenabled Profiles and leveragedsocial tools of Senior Leadership have activeProfiles and use and promotesocial collaboration tools withintheir organizations91%78%100% 2014 Unisys Corporation. All rights reserved. 28Within the scope of our initial adoption campaign weachieved excellent results (18 months post launch) 29. 2014 Unisys Corporation. All rights reserved. 29We achieved significant cost savingsReduced Annual CostsConferencing Costs > $2 millionEmployee ReimbursedVoice Expenses$1 millionOutbound Calling > $1 millionVoice Infrastructure(PBX and Circuits) $1.2 millionImproved Business OutcomesImproved UserProductivityReduced Employee and CustomerContact Lookups timesIncreased EmployeeCollaborationIntegrated click-to-call / IM improvedreal time connection and collaborationamong globally dispersed workforceReal-time customerresponseFederated IM and Desktop Sharingimproved customer satisfaction ratings150% ROIin 24 monthsEnterprise-ready Unified Communications is saving $5.2 million annually E-mail, instant messaging, presence and conferencing: 22,000 users Voice: 5,000 users Profile: 150 locations globally / 9,000 home-based or mobile users PBX: Replacement for 17 different PBX manufacturers 30. 2014 Unisys Corporation. All rights reserved. 30We walk the walkThe Unisys Knowledge & Collaboration team livesthe enterprise social business model that we created and implemented: I am a remote, home-based Chief Knowledge Officer and Global Portfolio Leader The majority of my 20+ member global team is also remote and home-based Together, we drive the success of the Unisys Knowledge & Collaboration Initiative as a virtual team 31. Our approach to Enterprise Social BusinessTransformation has received industry-wide recognitionInformation Week Magazine has recognized Unisys as #2 in a list of itsTop Ten Social Business Leaders of 2013 2014 Unisys Corporation. All rights reserved. 31 32. Unisys Social Technology Industry Awards2014: Global KM Congress: Unisys received Knowledge Management Leadership Awards insix categories - KM Leadership, Value Creation through KM, Best Implementation of KM,Use of Best Training Methods for KM, Best Knowledge Sharing Initiatives, and Best use ofInternal KM in the Organization.2014: Sitrion (formerly NewsGator) has named Unisys as its Emergent BusinessPartner of 20142014: IDG Enterprises has named Unisys as a finalist for Best Collaboration Project in its2014 CITE Awards2013: Gartner has labeled Unisys as a Visionary in its 2013 Managed Mobility Services Report2012: The BrainYards 10 Top Social Businesses & Their Leaders sponsored by2013 and 2012: Whartons Social Media Leadership Award People and Culture Category2011: Increase Your Companies Productivity with Social Media, Unisys Case Study in 2014 Unisys Corporation. All rights reserved. 32Information WeekHBR Blog Network2011: Federal 100 Award for GSA (one of the first large government agencies to implementcloud-based applications for e-mail and collaboration)Unisys is one of fivecompanies featured in a newinfographic on The SocialMedia Marketing Blog1. Unisysis featured along with brand-namecompanies Dell,Mortons, KLM, and ABC. Inthis blog, Unisys is noted forusing social media internallyfor effective collaboration anda boost to companyproductivity.2013: #2 Social Business Leader of the Year sponsored by Information Week2011: GCN Award 2011 for GSA Google Email and Collaboration Platform2011: Excellence in People and Communications -- Winner2011: Excellence in Culture Creation -- Finalist1. Source: Voltier Digital, Infographic: 5 Companies That Are Rocking Social Media,November 29, 2011 33. Unisys Unified Social Business Taking the Complexity Out of Enterprise Social Business TransformationThe Future of Social Business Gloria Burke discusses the future of enterprise social business and its impact on business withThe CIO of The Future The CIO of the Future is an Integrator and Cultural Enabler: Coleman, CEO, Unisys 2014 Unisys Corporation. All rights reserved. 33Connect with usMeet our Thought LeadersUnisys Corporation: www.unisys.comUnisys Unified Social Business:http://www.unisys.com/usbView our latest videosDaniel Kraft, CEO of Sitrion (formerly NewsGator)Read our latest Thought LeadershipGloria BurkeChief Knowledge Officer215-274-1822Email: [email protected]@gloriaburke@GloriaBurkeUnisys Case Study Whitepaper:A Holistic Approach to Enterprise Social BusinessTransformationAndy LeeDirector, Enterprise Social Business972-629-4258Email: [email protected]@k_andy_lee@unisycorp @AndyLeeBlogs:Socially Enabling Customer Service and Support John KnabGaining Insight into Your Enterprise Social Network John KnabCommunities: The Hub of Social Collaboration Gloria BurkeUnisys Unisys Unified Social Business@unisyssocialbiz 34. 2014 Unisys Corporation. All rights reserved. 34Thank you!To learn more about how our Unified Social Business Offering can help youjumpstart or reinvigorate your social business initiativeplease visit our website at: www.unisys.com/usbPortfolio of Services Critical Business Solutions