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Intranet Case Study: Baylor Scott & White
Jerry Stevenson, Baylor Scott & WhiteToby Ward, CEO, Prescient Digital
www.IntranetGlobalForum.com
5/27/2015
About Us
5/27/2015
World Leading Intranet Experts
• 14 years of profitable history • Dozens of Fortune 500 Clients• World-Renowned Thought Leaders• 200+ intranet projects• Highly specialized
First to study & formally define “social intranet”
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Slides
www.Slideshare.net/Prescient
Nexus of Intranet Success
The Baylor Intranet
Building Engagement by Letting Employees and Customers Tell Their Story
Jerry StevensonBaylor Scott & White HealthDallas, Texas
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Why Stories?
They’re in our DNA
You Remember Them
Inspiration Drives Engagement
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Why it Matters
Only 44% of the U.S. hospital workforce is ‘highly engaged’
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Towers Watson - 2012 Global Workforce Survey
Why it Matters
43% of disengaged employees consider other employment options
17% of highly engaged employees consider working elsewhere
Operating margins were 3X higher whenemployees were ‘sustainably engaged’
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Towers Watson - 2012 Global Workforce Survey
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The Energy Project “Energy Audit” 2013
“Employees who derive meaning and significance from their work were more than three times as likely to stay with their organizations — the highest single impact of any variable in our survey. These employees also reported 1.7 times higher job satisfaction and they were 1.4 times more engaged at work.”
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Love these reminders of why I love working for Baylor.
This is what it is all about, our patients, our community.
What a great feeling, goose bumps! Way to go team!
And that is why I am so proud to be a part of Baylor!
Employee Feedback
Story-Driven Videos and Blogs
60% more page views
70% more comments
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Yes, it can work on seemingly dull stuff too…
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Finding Engaging Stories
There’s a story behind every initiative or strategy
Who ‘lives’ your message?
Who is already telling interesting stories?
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Don’t Be Afraid to Borrow
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Make a Campaign Personal
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Connect Cultures
“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.”
~ Michael Margolis
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Bonus Material:Heart Transplant Live on Twitter
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Video Tips
Essential: Camera (no smartphones), Tripod, 2 Lights, Headphones, Mic
Shoot On Location
Keep It Legal – Get Permission
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Video Tips
Have A Conversation
Be Open to the Story Changing
Change Angles and Zoom
Use Text for Emphasis31
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5/27/2015
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Questions
