CALPACT Training: Blogging for Health Best Practices

Welcome to the Webinar!

Blogging for Health Best Practices

We will begin shortly…

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Today you’ll be hearing from…

Anita JacksonDirector of Social Media Strategy and Blogging,

MomsRising

Lisa PetersonNew Media Education Specialist,

CALPACT

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Agenda

• Review of session objectives• How to participate• Introduce speaker• Blogging for Health ~ MomsRising• Conclusion

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Objectives

• Understand how blogs can be used to communicate and advance public health goals

• Learn strategies for how to create and promote content that is worth sharing and in alignment with your organizational goals

• Learn tips for how to grow and maintain an actively engaged community on your blog

• Identify strategies and tools for measuring impact and overcoming challenges

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Who’s in the audience today

Research/Academia

Prog. Planning/Mgmt/Coord

Outreach

Health Promotion/Education

Communications/Media

Analyst

0 5 10 15 20 25 30

Occupation

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How to Participate

• Please ensure your phone line is on mute by entering *6

• Send our speaker a question or comment using the chat box function

• Click “raise hand” button to be taken off mute and ask a question verbally

• We will reserve your questions for our Q & A session right after the presentation

• Slides will be posted online after the webinar – link will be shared with all participants

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Who’s currently blogging for their organization:

YES

NO

YES: 17%NO: 83%

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Blogging for Health Best Practices

Anita JacksonDirector of Social Media Strategy and Blogging,

MomsRising

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Building A Movement With Blogging & Social Media

Anita Sarah Jackson, JDDirector of Social Media and Blogging, MomsRising

MomsRising.org

MamásConPoder.org

Not building a movement? Simply seeking to be heard in the Internet wilderness?

This webinar is for you, too.

Blogging and Social Media Webinar Overview

Part 1: Five keys to building an effective online presence that makes an impactPart 2: Strategic blogging to define your online presence and make an impact

MomsRising is…

Five Key Principles

• Stay nimble and responsive• Constantly test• Maintain the dialogue• Open as many engagement avenues as

possible• Don’t forget about joy and fun!

1. Synergistic Collaboration: Aligned Organizations & Policy Partners

Identify issue-experts who can advise on strategy, timing, targeting, and effective messaging.

2. One-Click Member Advocacy

Citizen engagement supported by technology. Fast action that will have an impact.

3. “Citizen Presence/Member Voice” Proxy

4. On-The-Ground Engagement

5. Traditional Media OutreachEducate and broaden the audience and amplify pressure on leadership.

6. New MediaBlogs, Twitter, Facebook, and more. Using modern communication technologies to break through and be heard.

21

Do you know what a blog carnival is?

Yes

No

Engaging Legislators in Context

• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.

• MomsRising Top Line Goals: Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.

Define Goals & Associated Metrics

Goal: Win legislative policy changes

• Matching Key Result Area: MomsRising is exercising our power to pass family-friendly policies at the state and federal levels and to change the culture.

• Associated Metrics (example): - Number of target policies moved forward or passed

Strategy - Blog

• Publishing and promoting legislators’ blogs

Strategy - Blog

Blog – Add ons & social media

• Leaders share blog on their Twitter, Facebook and Pinterest feeds

• Share blogs links with grassroots members in that district – demonstrates engagement with leadership

• Conduct related Facebook & Twitter chat regarding carnival and related blog

• Invite member of Congress to MomsRising radio or related media/podcast

Strategy – Social Media Events

• Tweet & Facebook chats• Designate hashtag

time/place for engagement

• Request leader provide resource & input

• Spanish/English• Invite policy partners

Strategy – Awards/Recognition

• Awards & Recognition creates conditions for these engagements

Q & A for Anita

• Send Anita a question or comment using the chat box function

• Click “raise hand” button to be taken off mute and ask a question verbally

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Resources

• Beth Kanter’s Blog: http://www.bethkanter.org/

• Blog For a Cause! at: http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a- cause/

• 5 Tips to Start a Nonprofit Blog: http://casefoundation.org/spotlight/technology/

start_nonprofit_blog

• Nancy Schwartz’s blogging resources at gettingattention.org:

http://gettingattention.org/articles/category/blogging

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What action step will you take after the webinar?

• What do you think you can do in the next month to further your goals with Blogging?

• Let us know ~ we’d love to check back with you and hear how it’s going!

• We appreciate your feedback!

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Speaker Contact Information

Anita Jackson

http://www.momsrising.org/blog/ | anita@momsrising.org

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@MomsRising www.facebook.com/MomsRising.org

Thank you!

Have questions? Contact us at sphcalpact@berkeley.edu

To learn more about other trainings in this series visit:

http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings

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