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When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action. In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals. Enjoy these slides from the training! Listen to the webinar here: http://cc.readytalk.com/play?id=eoe4i4 View the resources from this training here: http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2 To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org
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Welcome to the Webinar New Media Best Practices: Telling Stories with Images and Video With Covered California and Diabetes Hands Foundation We will begin shortly…
Image: coveredca.com
Today you’ll be hearing from…
Lisa Peterson New Media Educa3on Specialist
CHL/CALPACT
Dana Howard Deputy Director of Communica3ons
Covered California
Mike Lawson Head of Experience
Diabetes Hands Founda3on
Agenda • Review of session objectives • Housekeeping • Dana Howard ~ Covered California • Mike Lawson~ Diabetes Hands Foundation • Wrap-up
Objectives • Understand how images and video can be
used to show program impact • Examples of how they’re used as crea;ve
and affordable health promo;on tools • Learn the value of selec;ng different types
of each to achieve organiza;onal goals
How to Participate • Please mute your phone by entering *6
• Enter questions or comments in the chat box and we’ll address them during Q & A after each speaker
• Stay tuned for links to the slides, recording and resources -shared with all participants after the event
Tweet the event!
Use #calpactNM14
Covered California
Dana Howard Deputy Director of Communica3ons
Covered California
Covered California New Media
www.CoveredCA.com
• Consumer friendly
• 33,855,039 visits from Oct. 1, 2013 - May 31, 2014
• 358 million page views
• Info available in 13 languages
• Application online
• Robust FAQ’s
CoveredCA website
CoveredCA Spanish website • Spanish
language content mirrors English website
• 809,000 visits from Oct. 1, 2013 - May 31, 2014
• Application
online
• Spanish Shop & Compare Tool
CoveredCA on Facebook • Posts appeal
to wide demographic
• Pertinent info on health plans, enrollment, and Essential Health Benefits
• Help finding in-person assistance
• Updates on enrollment deadlines
View Video: I’m In
OF XX 12
https://www.youtube.com/watch?v=RmQw-Y96YNE
CoveredCA on Facebook • Helpful
information on where to enroll & what to bring
• CoveredCA reps respond to individual questions
• 186K likes
CoveredCA on Spanish Facebook • Posts
address issues or concerns specific to the Latino community
• CoveredCA rep responds in Spanish to individual questions
• 41,109 likes
PLAY VIDEO: Tengo un plan
OF XX 15
https://www.youtube.com/watch?v=Vods8IgL0UM
CoveredCA on Twitter • Tweets
include breaking news, links to latest news releases, enrollment info
• Live tweeting during board meetings
• 37.5 K following
• CoveredCA rep answers individual tweets
CoveredCA on Spanish Twitter • Tweets
include CoveredCA community events, where to find help, and how to use coverage
• 5,587 followers
• CoveredCA rep responds to individual questions
CoveredCA on Google+ • Google+
posts mirror CoveredCA Facebook posts to maximize reach across all social channels
• Best platform to build SEO (Search Engine Optimization)
CoveredCA on YouTube • 52 videos on
CoveredCA channel
• More than 3 million views
• Videos in English and Spanish
• 1,167 subscribers
• Videos include help enrolling and success stories
Play Video: Philip’s Story
OF XX 20
https://www.youtube.com/watch?v=V8oHZFB55-E&list=PLCFmr5cEGdHDs5q2K-HVLgkd8QKGE4b_5
CoveredCA on Instagram • Appeals to
millennials
• Photos offer health and lifestyle tips
• Instagram is growing more rapidly than Facebook and Twitter
• Advantage: All posts appear in feeds of every follower
Q & A for Dana • Send a ques3on or comment using the chat box func3on
• Click “raise hand” buLon to be taken off mute and ask a ques3on verbally
Dana Howard Deputy Director of Communica3ons
Covered California
Diabetes Hands Foundation
Mike Lawson Head of Experience
Diabetes Hands Founda3on
2012 Big Blue Test Campaign Video
hLp://www.youtube.com/watch?v=6epfEty3qqs
Play Video: World Diabetes Day
https://www.youtube.com/watch?v=OS_9qIlRXqw
hLp://www.youtube.com/watch?v=jMW_BrATufE
Q & A for Mike • Send a ques3on or comment using the chat box func3on
• Click “raise hand” buLon to be taken off mute and ask a ques3on verbally
Mike Lawson
Head of Experience Diabetes Hands Founda3on
What action step will you take after the webinar? • What do you think you can do in the next month to
further your goals with using images and video? • Let us know ~ we’d love to check back with you and hear how
it’s going! • We appreciate your feedback!
