04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Best Blogging Practices

Presented byDe-de Mulligan, CMM

Mulligan Management Group, LLC

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Best Blogging PracticesAgenda

• Overall Blogging Objectives• The Dos and Don’ts of Blogging• Go Over Content Calendar

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Blogging Objectives

Provide valuable, shareable, well-written content that is designed to educate your reader and ultimately improve Sky Zone’s SEO.

In addition, it helps build your authority.

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Blogging No-Nos• No Duplicate Content• No Keyword Stuffing• No Short Blogs• No Edits Once Posted• No Sales Pitch

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Blogging Best Tips• Write Engaging Headlines• Include Image or Video• Link to Other Sky Zone Blogs• Link to Sky Zone Landing

Page• Write 300-500 words• 3-5 Long-Tail Keywords • Have a Call-to-Action

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #1: A Catchy Headline

Start with a number and adjective

No more than 60 Characters – this one is 45Remember 85% of users

read headline on smartphone

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #2: Image or Video

Make the photo enhance the headline

Make sure it is not copyrighted - easier said than done.

Use only quality photos or videos – no cartoon characters!

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #3: Link to Other Posts

Find 1-3 blog posts about the same topic and link your post to it

Link to other outside sites that make sense: PCMA, MPI, eventblog, etc.

Link back to the Client’s Landing Page

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #4: Link to Sky Zone Boston Heights

Landing Page

Link back to i-Meet landing page and say something about i-Meet

When promote on Social always use #i_Meet and on Twitter @i_Meet

Link back to your own i-Meet profile

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #5: Content Needs to be 300-500 words

• Old Way: 200-500 words with all keywords in title, first sentence and first paragraph

• New Way: 300-500 words with keywords wherever makes sense. More paragraphs and more bullets.

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #6: 3-5 Long-Tail Keywords

• Old Way: Keyword Stuff with short and long-tail keywords

• New Way: No keyword stuffing and only long-tail keywords

• Short-tail: event planning, registration, mobile app

• Long-tail: event planning with mobile apps, online registration using mobile apps, ACTIVE event planning mobile app

04/10/2023 @szbostonheights #SkyZone @DedeMulligan

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Essential Item #7: Call to Action

What do you want the reader to do – be very CLEAR

The call-to-action should be in your voice.

1-2 sentences as most.