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Business blogging can be a productive part of a digital marketing plan. Follow these top 10 business blogging best practices to improve your chances of getting the results you seek. Presentation developed by author, speaker and digital marketing agency CEO, Bernie Borges.
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Top 10 Business Blogging Best Practices
Business Blogging Goals
Digital Strategy Why they are important
SEO Best Practices What they are
Content Strategy Infusing keywords into
editorial
Digital Strategy: What is your word cloud Holy Grail?
Importance of Keyword RelevancyStudy Your Webpage Keywords
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1. Find one keyword theme or variant to rally content messaging around.
2. Keyword should be in 4 places:o URLo Titleo First paragrapho Last paragraph
3. Keywords work best towards beginning of title – if possible4. First link should ALWAYS be to a webpage or another blog
post5. Anchor text should link to a page with the anchor text or
part of the anchor text in linking page Title6. Meta description must contain keyword – this is your 150
character pitch about your content
Top 10 Business Blogging Best Practices
Top 10 Business Blogging Best Practices7. Categories and tags serve 2 masters: user experience and search
engines (visit website) Categories – broad Tags – specific searchable keywords that are on page
8. Choose the most relevant Category9. It’s ok to tell readers how CH is compiling the data that the blog is
about (in the first paragraph A little advertorial can be good without compromising quality of article
10. Keep your headliner (H1) short Use a subtitle to explain more about it
11. Don’t get stuck using the same keyword over and over. Develop a diverse collection of relevant keywords.
12. Great data – but how can this data help me?13. Invite comments and feedback.14. NO DUPLICATE CONTENT
Brand Your Blog
Select a theme for your blog and brand it!
Allocate prime real estate for brand marketing through posters.
Provide a brief description of your blog and topic categories.
Selling a Blog Post Summary
Objective Engage your audience Drive them to learn more
Excerpt Content Provide a teaser Compel reader to read entire article
This is your excerpt
Link to relevant posts or internal website pages using relevant anchor
text
Offer social sharing icons
Use headings to break up the text. Make for an easy reading experience.
Use a featured image to make the post visually
interesting.
Make Your Blog Friendly
Always Have a Call to Action
Use a graphical image in your call to action
Use bolded, capitalized text to support your call
to action
Use Facebook Comments
Set up Facebook comments to allow
people to comment in their Facebook profile
Respond to comments in a conversational manner.
Engagement DiscoverabilityFour Search Engine Drivers
Quality Content Page and site relevancy Share Worthiness Answering questions
Remember Your Business Blogging Objective
Transformational Digital Marketing
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