Welcome to the Webinar

 Health  Communica/on  Ma1ers!  Tips  and  Tricks  for  an  Engaging  PowerPoint  

Presenta/on    

We  will  begin  shortly…  

Health  Literacy:  Undervalued  by  Public  Health?  A  tool  for  public  health  professionals.                                                      Prepared  for  the  American  Public  Health  Associa<on  Community  Health  Planning  &  Policy  Development  Sec<on  

Tammy  Pilisuk,  MPH        AUG  2011  

Who is speaking today: Tammy Pilisuk, MPH

Tammy  Pilisuk,  MPH  Health  Educator,    CDPH  Immuniza/on  Branch        E:  Tammy.Pilisuk@cdph.ca.gov          

Who is moderating our discussion today:

Nancy Murphy, MSHC

Nancy  Murphy,  MSHC  Execu/ve  Vice  President,  Metropolitan  Group    E:    nmurphy@metgroup.com  W:    www.metgroup.com      

Questions welcomed

•  Submit  ques/ons  at  any  /me  in  chat  box    

 

•  Ques/ons  posed  to  speaker  throughout  and  during  Q  &  A  

 

•  Interested  in  more  webinars  on  health  communica/ons?    Please  share  topics  in  evalua/on!    

Tips  and  Tricks    for  an  Engaging    PPT  Presenta/on    

 

Tammy  Pilisuk,  MPH  CDPH,  Immuniza/on  Branch  

 Learning  Objec/ves  

•  Describe  at  least  3  essen/al  PPT  dos  and  don’ts  

•  Explain  how  to  use  images  or  video  effec/vely  

•  Cri/que  PPT  slides  for  ways  to  incorporate  techniques  shown  

What  Your  Audience              May  Expect  

“First,  I  want  to  give  you  an  overview  of  what  I  will  tell  you  over  and  over  again  during  the  en/re  presenta/on”  

What’s  the  Top  PPT  Killer?  •  Reading  slides  •  Reading  slides  •  You  get  the  idea      

Know  Your  Audience              Cervical  Dysplasia     50%    will  get  HPV.  

Which  two?  

Sample  Slides    

Let’s  Cri/que!  

Why Health Reform? Californians are concerned that

their health coverage    

•  will not be there when they need it. •  – Californians are more likely to be uninsured than most Americans •  – over 8 million Californians are uninsured this year, and thus l live •  sicker, die younger, and are one emergency away fro financial •  ruin. – Californians are less likely to get coverage from an employer, a •  and such coverage is eroding.– Californians are more likely, as a result, to have to buy

coverage •  individuals, and thus more Californians have a lack of •  affordable coverage options, and more can not get coverage at •  any price, due to pre pre-existing conditions. •  – California has a high cost •  cost-of of-living, and a greater percentage of •  lower lower-wage workers, meaning more Californians need help to •  afford coverage •  – Californians rely on public health insurance programs and the •  health care safety net, but budget cuts are taking their toll. •  – Californians need protection from inadequate coverage and •  discriminatory practices by insurers and employers.

What’s  wrong?  

Go  here  aCer  this  presenta<on  

What’s  wrong?  

•  Find  the  informa<on  you’re  looking  for  at  this  CDC  website:  

hHp://www.cdc.gov/vaccinesafety/00_pdf/CDCStudiesonVaccinesandAu<sm.pdf      •  Some  really  good  stuff  here  

too:    hHp://www.cdc.gov/about/leadership/leaders/schuchat.htm      

 

MY  SUPER  IMPORTANT  PROJECT  

•  Important  info    about  your  clinic…    

I  love  my  cat!  

What’s  wrong?  

Screen  Shot  of  My  Favorite  PSA  

What’s  wrong?  

Charts  and  Graphs  

What’s  wrong?  

Simple  Transforma/ons    

Basic  Tips  

Fonts  Do  use  

•  Large  font  (32  +)  (/tles  40-­‐54)  

•  Plain  font    (e.g.,  Arial,  Calibri,  Tahoma)  

•  Title  case    (Start        Words  With  Caps)  

Don’t  use  •  Small  font  

• Fancy fonts

•  ALL  CAPS  

Colors  This  one’s  easy!  

• Good  contrast                        or  ….  •  Bad  contrast!!!  

Bullets  KISS    Principle  (Keep  it  super  simple)  

•  3-­‐4  bullets  per  slide  

•  Space  in  between  

•  Banish  sentences  

Alterna/ve  to  Bullets  The  ACA  rollout  main  three  components:  1.   Health  Insurance  exchanges;  state  or  fed  

online  portal  2.   Medicaid  Expansion  (138%  FPL,  voluntary  by  

state)  3.   Eliminates  pre-­‐exis/ng  condi/ons  exclusion  

in  private  market  

ACA  Rollout  Three  main  components  

1.  Health  Insurance  Exchanges  

Shop  for  health  insurance;  state  or  fed  portal  

2.  Medicaid  Expansion  Voluntary  by  state  

26  states  

All  residents  up  to  138%  FPL  

3.  Eliminates  Exclusions  for    Pre-­‐Exis/ng  Condi/ons    

   

Ends  private  insurer  denials  based  on  medical  history  

Alterna/ve  to  Bullets  The  ACA  rollout  main  three  components:  1.   Health  Insurance  exchanges;  state  or  fed  

online  portal  2.   Medicaid  Expansion  (138%  FPL,  voluntary  by  

state)  3.   Eliminates  pre-­‐exis/ng  condi/ons  exclusion  

in  private  market  

 

Dull  (!!!!)  

Bag  of  Tricks  

 Technical  stuff  YOU  can  masterer  

Just  because  you  can…  Remember  the  KISS  Principle  

Graph  S.O.S:    What’s  Your  Point?  

1999  

2005-­‐  2012  

Enhanced  Graph  

Tdap  DTap  

Adding  Arrows/Circles  

1.  “Insert”  tab  

2.  “Shapes”  

Using  Shapes  Format  as    image/text  box  

•  Fill  or  no  fill  

•  Shape/line  color  

•  Stretch  size    

3.  Shapes  menu  

2  points  made!  

1999  

2005-­‐  2012  

Enhanced  Graph  

Tdap  DTap  

When  Your  Image  Needs  Help    

How  to  crop  

1.  Start  

2.  Programs  

3.  Accessories  

4.  Paint  

Use  “Paint”  to  crop  

1.  Paste  image  in  blank  area  

2.  Cropping  tool  

3.  Crop  image  using  square;  Paste  back  into  slide  

Here’s  Your  Cropped  Image    

Anima/ons  •  Line  by  line  

•  Keep  pace  with  talking  ….  

•  To  make  next  point  

Anima/ng  Bullets  

1.  “Anima/ons”    tab  

2.  Anima/on  pane  

3.    Add  Anima/on  

Then,  you  can  do  this!  

Watch  the  red  part!  

2001,  11,  12  

Then,  you  can  do  this!  2001,  11,  12  

Then,  you  can  do  this!  2001,  11,  12  

Engaging  Your  Audience    

Impact  of  Images    and  Stories  

Why  Use  Images?  Illustrate    your  story?   Or  distract?  

Show  what  you  tell  

Chicken  pox  looks  like  this  

Say  it…    vs.  Show  it…  •  Our  new  HPV  fotonovela  is  now  online!  

VacunasYmiSalud.org    

Show  Image,  Explain  Event  

Photo  From  Your  Event  here!  

Story  Impact:  Video    

Share  Story:  Image        “I  will  never  get  over  the  guilt.  The  guilt  of  giving  your  child  a  disease  that  kills  him.”  

-­‐  Mariah,  Dylan’s  Mom  

From the blog Harvesting Health

My  side  About  Pertussis  

Now  your  data  have  context  

Video  Reminders  

•  Sound  check  •  Prepare  for    glitches  

Learn  More    

Resources  

Selected  PPT  Guides  From  Death  by  PPT  to  Life  by  PPT    EllenFinkelstein.com    

Top  10  Slide  Tips  garrreynolds.com/Presenta/on/slides.html    

Really  Bad  PPT  (and  how  to  avoid  it)              sethgodin.com/freeprize/reallybad-­‐1.pdf    

 PPT  &  Storytelling    Andy  Goodman’s  guide    to  reinvent  presenta/ons    emphasizing  storytelling    

“Why  Bad  Presenta/ons  Happen  to  Good  Causes”    

www.agoodmanonline.com  

Only  YOU  can  end  DBPPT  (death  by  PowerPoint)    

Tammy.Pilisuk@cdph.ca.gov  

Addi/onal  Content  

After today’s webinar, you’ll receive links to: •  Audio recording of webinar

•  Presenter’s slides

•  Resources list

Evalua/on  &  Ques/ons  

•  We appreciate your feedback!

•  Let us know if you’d like us to follow-up on anything we touched on today

•  Additional questions? Contact our presenters or moderator  

Thanks  to  our  speaker!  

Tammy  Pilisuk,  MPH  Health  Educator,    CDPH  Immuniza/on  Branch        E:  Tammy.Pilisuk@cdph.ca.gov      

Thank  you  to  our  Sponsors  

 

Community  Health  Planning  and  Policy  Development  Sec/on,  APHA  

Thank  you  to  our  planning  commi1ee  

•  Tammy  Pilisuk,  MPH,  APHA-­‐CHPPD  •  Erin  Brigham,  MPH,  CareSource,  APHA-­‐CHPPD  •  Meghan  Bridgid  Moran,  PhD,  San  Diego  State  University,  School  of  Communica/ons    

•  Lisa  Peterson,  MPH,  UC  Berkeley,  CALPACT  •  Stephanie  Bender,  DSI,  Inc.  •  Aileen  Kantor,  Health  Literacy  Innova/ons  •  Nancy  Murphy,  MSHC,  Metropolitan  Group    

About  This  Series    •  The  Health  Communica1on  Ma3ers  series  helps  par/cipants  in  all  walks  

of  public  health  apply  health  literacy  principles  to  their  everyday  communica/ons.  

 •  What  audiences  do  you  communicate  with—consumers,  health  

professionals,  disenfranchised  communi/es,  your  public  health  peers?  Whatever  your  role  in  public  health,  it’s  likely  that  you  need  to  communicate  effec/vely.  But  how  do  you  know  your  communica/on  is  effec/ve?    

 •  Only  about  10  percent  of  the  general  popula/on  is  considered  “health  

literate.”  That  leaves  the  vast  majority  of  us  with  barriers  to  understanding  the  health-­‐related  informa/on  we  read.  

 

Conclusion  

Thank  you!      

www.calpact.org