Research on consumer spending on food

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PRERNA VERMA(102)KUNAL RAVAL (76)

RESEARCH PROPOSALON

CONSUMER SPENDING ON FOOD

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Research Objective & Methodology

RESEARCH OBJECTIVE: To know the consumer spending behavior with respect to inflation on different

products

RESEARCH METHODOLOGY: Primary data : Questionnaire (60 respondents from different occupation of

ahmedabad) Secondary data: 6 Literature review

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ANALYSIS & FINDINGS

Demographics : Age Occupation Household income More spending on sector Spending on food

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ANALYSIS & FINDINGS . . .

Spending on fast foodNumber of visits on fast foodReason of eating outside over home cooked

food Consumer get attracted to cheaper foodsConsumption of food decreases when price

increases

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CONCLUSION