UW-EC PRSSA

©Copyright Laurie Boettcher 2011

for College Students

How many of you . . .

1. What is LinkedIn®?

In our brief session today, we’re going to talk about:

2. Setting up an account

3. Recommendations

4. Contacts

3. Recommendations

4. Contacts

5. Groups

3. Recommendations

4. Contacts

5. Groups

6. Jobs

What is ?Founded by Reid Hoffman in May 2003.

LinkedIn® is the most

widely used business-

networking site on the planet.

With over 90 million users in 200 countries,

Google

www.linkedin.com

Setting up an account.

Start editing at the top and work your way down.

The headline is the first thing hiring managers see. Make it great.

The biggest make mistake people make is not including a professional picture.

Make your photo

and headline a great reflection of you.

Enter up to three relevant business web sites.

Include your e-portfolio, blog, whatever demonstrates the caliber of your work.

Add your Twitter account.

Customize your public profile URL.

Our chance to highlight who we are and what we have to offer.

DON’T copy andpaste your resume. Briefly describe your what you did for the company.

Include all education, degrees, certification, and training.

Tell about professional organizations and community involvement to show our character outside of business.

Make sure to include contact information.

Our settings allow us to control who sees this information.

Contact Settings let employers know the types of jobs we would consider.

View My Profile allows us to see how our connections see our profiles.

Settings allow you to have control over your profile.

The boxes you check determine what potential employers can see about you without having to be your connection.

Recommendations

Our account is not ‘complete’ without three recommendations.

Do NOT use the canned request. We are asking someone to endorse our work, be personal.

The best way to attract recommendations is to give them.

BUT, only give them when they are deserved.

Most companies do not authorize managers/supervisors to give,

recommendations on LinkedIn®.

A terminated employee may use favorable recommendations

on LinkedIn® in a lawsuit.

Contacts

Invite connections only when our profile is complete. Fully complete.

Who do we connect with?

Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.

Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.

Do NOT use the canned LinkedIn invitation ‘personal note.’

Greet, remind how you know each other, and give a reason why to connect.

If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.

Manage your contacts with notes.

Do this by going to a contact’s profile and entering info in ‘Notes.’

Groups

Join groups related to your profession, interests, industry, and clients.

Groups are an excellent way to hear about job opportunities.

Posting jobs costs money, whereas groups can post for free.

Laurie BoettcherAddress

Phone • E-mailwww.linkedin.com/in/laurieboettcher

Questions?

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