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The Health and Movement coach: Europe’s young entrepreneur for Health Care and Promotion, Physical Activity and Leisure Management
an innovative approach by the University College of West Flanders “Sports and
Movement”
© W
alte
r Dew
anck
er- H
OW
EST
2013
In times of…
Youth unemployment
Unemployment in Europe
In times of …
Ageing population
Obesitas and sedentarism
In times of…
In times of..
Failing education programmes
Europe needs:
young entrepreneurial health movement coachesand good leisure management
We propose:
…an innovative and interdisciplinary entrepreneurial education concept
a new degree programme “Sports and movement”
specialisations Health coaching and Leisure management
What is our recipe?
Key ingredient 1
5 CORE ROLES
trainer coach
entrepreneurinnovator
communicator
Key ingredient 2
ACTION LEARNING
Key ingredient 3
Team spirit and bonding
Key ingredient 4
Coaching, not teaching
Key ingredient 5
Interdisciplinary learning
“The eye cannot see itself” -P. Senge-
ACTION LEARNING
Direct immersion into
Labour market explorationfrom the first year
Concrete experience
Concrete experience: In-company training
S m a l l s p o r t b u s i n e s s p r o j e c t : a m o d u l e f u l l o f i n t e r d i s c i p l i n a r y a c ti o n l e a r n i n g
• ICT en media• Sport, policy and environement• Social media• Sports marketing • Business communication• Eventmanagement• Sportmanagement • Diversity en• Coachfundamentals
Integration of 5 main roles (coach, trainer, entrepreneur, innovator, communicator).
SBPConcrete experience
Group dynamics exercises
Concrete experience
Executing training programmes
Concrete experience
Designing leisure activities: MTB and walking tracks, team buildings, city games, …
Concrete experience
concrete experience
Enhancing physical activity initiatives targeting socially disadvantaged groups
Concrete experience
‘Health Checks’ +
assessments
Concrete experience
Observing/Reflecting on theexperience
Coaching boot camp
Observing/Reflecting on theexperience
coach sessions and review assessments in each subject
Observing/Reflecting on theexperience
company visits
Observing/Reflecting on theexperience
networking moments
Abstract conceptualisation:
All the supporting courses
Abstract conceptualisation:
classical lectures as supporting tools for students’ concrete experiences
Bachelor Sports & Movement
Health coaching
Leisure management
Year 1 Year 2 Year 3Sem 1 Sem 2 Sem 3 Sem 4 Sem 5 Sem 6
trainer Anatomy
Fysiology
Sportfundamentals
Teamsports 1 Racquet sports 1
Start To
Exercise fysiology and Health education
Sportfundamentals 2
Teamsports 2 Terugslagsporten2 Fysieke Basisvaardigheden
Excercise /training sciences
Nutrition education
Health promotion
Sportfundamentals 4 HC Sportfundamentals 4 LM
Targetgroups HC / Targetgroups LM
Motion analysis
Trends in movementExpertise HC / Expertise LM
coach POP en Sportfolio Coachfundamentals 2
Psychomotoric devellopment
Coachfundamentals 3 Motivation and behaviour coaching
Health management
communicator Communication skills
ICT en MediaCoachfundamentals 1
Business and commercial communication
Social media en sportfolio
My sportfolio
entrepreneur Sports, policy and environement
Eventmanagement
Sports marketing
Sport Business Project 1
Sports management
Sport Business Project 2
Entrepreneurship
innovator Bachelor ‘s final paper
Bachelor ‘s final paper
In company training
Workfield exploring in company
Workfield exploring in company
In company training In company training
Options Sports tourism
Sports and Training
Sportpsychology
Sports Nutrition
Free-module
Health coaching
SEMESTER 3:
Measure +train
SEMESTER 4
Funtional
SEMESTER 5
Integration Creating physical
activity and health coaching programmes
Individual and group facilitation
Guiding ‘Health Checks’ + assessments
Creating trainings-, movement plan
Functional applied exercise therapy and science
Creating and guiding training and movement programmes for specific target groups
Lifestyle consultancy
Prevention en revalidation
Assessing motivating coach sessions
Specific applied exercise therapy and science
Executing lifestyle interventions
Managing and coordinating ‘Health clubs’
Integration and application of all competences at expert level
Labour market experience/experimenting
QUESTION
MEASURE
OBSERVE
ORGA
NISA
TION
WOR
KING
FO
RMAT
TOOL
S
HOW?
WITH?
WHAT?
THE HEALTH COACH MODEL ©
WHY?
WHY?
WHEN?
PLAN
COACH
TRAINER
GOAL
THE HEALTH COACH MODEL©
Functional
exercise therapy
Measure Apply
HEALTH COACHING
Leisure management
SEMESTER 3 SEMESTER 4 SEMESTER 5 Team-building camps
Orientation- card and compass
Sports industry; Workshops in sport and outdoor shops
Coast: organising watersport en teambuilding activities
Local sports policy: fit-o-city Leuven
Training and certification: high rope parcours
Creating and managing new survival run championships
Animating target groups: street sports – social work
Socially disadvantaged groups
Sports with disabled people
In partnership with tourism : sport recreation; exploitation of sport infrastructure and domains:
Creating routes and tracks
In-company training outside of school
Back to nature
Public-private enterprise partnerships
City games: trends
Workfield experience/experimenting
Abstract conceptualisation:
Personal development plan
Branding their own website en blogging sites
Presentations for diverse jury systems
Active experimentation
In-company training programmes
Labour market-oriented bachelor’s thesis
Small sport business projects advanced
Entrepreneurship boot camp
Pre and post revalidation
Health and care
Future Labour market
Sports industry
Fitness/personal training
Active leisure – outdoor sports management and tourism
Urban sports policy - social cultural sector
Government and non-profit
Who are we?
Ambassadors of HOWESTUniversity College West Flanders’
“Sports and movement”study degree programme
Our mission
Creating Health Coaching professionals andyoung entrepreneurs in Leisure Management
Walter.dewancker@howest.be – tim.coppejans@howest.be - joost.vansteenkiste@howest.be
www.howest.be
42
Study fields:- Architecture- Health care- Business and management- Industrial sciences and technology- Education- Social sciences
24 bachelors
6000 students
600 staff
160 researchers
1200 degrees/year
± 8 mio €/year research and valorisation
Strategic goals
Belgium
46
47
Bruges
48
2 campuses in Bruges
Kortrijk
50
2 campuses in Kortrijk
International Cooperation
Structural worldwide partnerships
52
USA & Canada
Brazil
Mexico
Kazachstan
India
ChinaGuinea Uganda
South-Africa
applied architecture . building information management.
Example_ Sports and exercise centre of the future (Griet Cappelle)
• Using new technologies/methods to stimulate physical activity;
• eg. by use of 3D-animation (picture); • in collaboration with national partners (government, profit
and non-profit sectors)
Sustainable Renovation and Construction
Technologiesn Energy Management
Business Managementn ICT
Product-, Game-, Screen Design n
Media Technology
Preventive Healthcare n
Social InnovationInnoteach
Research domains
Cooperation with diverse stakeholders
HOW?• Small Business Projects• ‘Live internship’• Extra push and lower barriers needed!
Entrepreneurship: incubator
woensdag 3 mei 2023
56NOTES
What brings us here?
1.Our unique education concept as basis for an international academy of sports, health and movement
2.Building new international bridges
3. Sharing our experiences in building the sporthall of the future
4. Promoting the added value of our partners
Sport- and movementhall of the future
Manager: Griet Cappelle
59Blosodomein Brugge
60New formats of movement
61
Topsport Recreationsport
www.visionware.com.hk
62
Projection
Tracking Interaction
Designing and architecture
63
http://www.youtube.com/watch?v=g6N9Qid8Tqs&feature=endscreen&NR=1
Interactive floors
64
Multifunctional sports floor
“Removable sports floor”
65
Interactive sports floorProjection/videomapping
https://vimeo.com/19163299
Tetratennis
https://vimeo.com/42464673
66Online coaching
67
Ledwalls
Dobpler wall Ledwall with the location detection of
a person as input Ledwall with touch as input
Interactive projection
Interactive walls
68
Online reservation system
Reservation : not more than one week in advance
69
New physical activity and
movements
New ways of coaching
Motivation
70
Flexible integration
New Sports
Sportevents
Passive sports
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