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FACEBOOK VOOR ’SAAIE’ MERKEN

!Utrecht, 11-‐06-‐2014 !!

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#congresfb | @doggers | @YuneSocial

KLANTEN


Facebook voor saaie merken.

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Facebook voor ‘saaie’ merken.

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“It’s an unfortunate reality that some brands have a built-‐in disadvantage when it comes to producing engaging social media content.”

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Source: Jasmine Henry, InboundMarkeFngAgents.com#congresfb | @doggers | @YuneSocial


SOCIAL CONTENT MARKETING


ResultContent (& campaigns)

ConversaEon management

Targeted adverEsing


CONTENT MARKETING

What you want to tell

What people want to hear

What you should talk

about

Bron: Aart Lensink


CONTENT MARKETING

What you want to tell

What people want to hear

What you should talk

about

Natural interest in product domain

Brand he

ritage

Love brands

VERKLARING POSITIE

Boring brands



What do people like tot talk about?

Your content desEnaEon

CONTENT DESTINATION

What’s your

product about?


Hoe blijf ik gezond?

Jouw gids voor een gezonder en gelukkig leven

CONTENT MARKETING

Zorg-‐verzekeringen


FascinaFe voor technologie en innovaFe en prestaFe

!InspiraFe: hoe (Intell) innovaFe ons dagelijks

leven verrijkt

CONTENT MARKETING

Micro-‐processors


Leven als een god in Frankrijk

!InspiraFe: een tweede huis

(en evt. een derde)

CONTENT MARKETING

Chic bankieren

All branded content is either, entertaining, inspira*onal or helpfull.

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CREATING VALUABLE CONTENT





Resultaat

PASSION

PROVEPRIDE

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SALESFORCE


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SALESFORCE


INTELL

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Make it wearable#congresfb | @doggers | @YuneSocial

MAERSK

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MAERSK

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“The whole strategy is to get closer to our customers.”

Source: Jonathan Wichmann, Maersk Line

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OZU UNIVERSITY


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UPS

#congresfb | @doggers | @YuneSocialSource: Pivot.com, september 2012

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UPS HEROES

heroic stories


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“We see Facebook as a place to have fun.”

MARKETO

#congresfb | @doggers | @YuneSocialSource: Interview with Jason Miller, Marketo’s social media strategist

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MARKETO


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MARKETO


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MARKETO


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AGILENT TECHNOLOGIES


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SUNLIFE FINANCIALS

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SUNLIFE FINANCIALS

“Sun Life wanted to engage Canadian consumers earlier in the sales cycle, before they had considered Sun Life or were even aware that their needs might be met by a

financial product.”

Source: Brenda Spiering, the editor of Brighter Life

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Engagement / traffic


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Traffic

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Conversie

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Traffic

GENERAL ELECTRIC


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Traffic

GENERAL ELECTRIC


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Traffic

GENERAL ELECTRIC


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GENERAL ELECTRIC

#congresfb | @doggers | @YuneSocialSource: h`p://gespringbreakit.tumblr.com/

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GENERAL ELECTRIC


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GENERAL ELECTRIC


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GENERAL ELECTRIC


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AMERICAN EXPRESS

“American Express OPEN is where you can discover insights, make connecNons and get exposure to help you grow your business.”


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AMERICAN EXPRESS


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AMERICAN EXPRESS



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AMERICAN EXPRESS


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AMERICAN EXPRESS

KEY TAKE AWAYS

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KEY TAKE AWAYS

1. Find your content desFnaFon !2. Invest (soc sell) !3. Put the passionate ones in control !4. Showing your personality & find your heroes !5. Ask your fans what they want (real life sehng)

6. Explain / showcase how your brand adds value to peoples life !7. Create great & happy visuals (graphics!) !8. Consider a blog! !9. Publish ’weird’ stuff (GE) !10. Don’t be shy: use CTA


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[email protected]

CONTACT

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YuneSocial.nl

Facebook.com/YuneSocial

@YuneSocial

[email protected]

/ @Doggers


Technology

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