Pinterest: How Will it Change Social Media?

Pinterest Pinterest How Will it change Social Media?

Jason Keath, Social Fresh

@JasonKeath

This is meThis is me@JasonKeath

All about Social Fresh

Social Fresh is a social media marketing training

company that produces conferences and online

training for social marketers.

The leading industry experts

Social media vendor directory at InvestInSocial.com

Social media training directory launches in October

Hosted the first Facebook Ads conference, online

What makes Pinterest Unique?

1. VISUAL FEAST

Why Are Images So Popular?

1.Speed

2.Guilt-free

3.Emotion

The Grid

1

6

1113

12

7

23

4

9

5

8

10

1514

The Stream

2. ASPIRATION

PinterestWhere women go to plan imaginary weddings, dress imaginary, and decorate imaginary homes.

3. CLICKS and COMMERCE

Pinterest users follow more brands 9.3 on average

8.5 for Twitter

6.9 for Facebook

4. CURATION not CREATION

Over 80% of Pinterest pins are repins

9 Pinterest Best Practices

1. Routine, Routine, RoutineEtsy’s Daily Pins

• Harper’s Bazaar: 62,000 • Nordstrom: 40,000 • Lowe’s: 35,000• Random House: 28,000 • Consumer Reports: 20,000 • Real Simple: 500 • Martha Stewart: 500• Whole Foods: 200

Daily Growth of Top Pinterest Brands

2. Have A Board StrategyA. Create boards around business objectives

B. Create boards around fan interests

3. Use Group Contributors

4. Original Content Wins & Creativity Kills

5. Research What Thrives on Pinterest1. Food = 12%

2. Crafts = 8%

3. Home = 6%

4. Fashion = 5%

5. Weddings = 4%

6. Travel = 3%

7. Animals = 2%

6. Use The Source

80% of your brand engagement are images pinned from your website

Influencers = Growth

1. Research active fans

2. Follow, Engage, Repin

3. Support brand champions

4. Fan curated boards

7. ContestsNordstrom Sweepstakes• Five $1,000 prizes• Pin three images, fill out form• 2 weeks long• Promoted w/ Facebook & Twitter• 400% increase in new daily fans• 570 more pins per week from their

website post sweepstakes

8. Find The Right TimingMost Active Times On Pinterest• Daily, throughout the day, in groups • Little stream fatigue• 2-4pm ET• 8pm-1am ET• Saturday mornings

9. Build A Content CalendarWho: partners, bloggers, employeesWhat: repins, web pins, owned pinsWhen: frequency, daily, groupedWhere: group, active, inactive boardsWhy: where to drive traffic

Consider:•Content types•Pinning Party

Download this PowerPoint:

Socialfresh.com/df12