pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

April 9 2015 800 AM

o Often Sho l CompanieBlog [ e Benchma k Data]Written by Lindsay Kolowich | lkolo25

Whe e Ma kete Go to G o

SHARE

Marketing

SUBSCRIBE

SOFTWARE ABOUT CASE STUDIES PARTNERS PRICING BLOGS

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

MARKETING 2 days agoHow Often Should CompaniesBlog [New Benchmark Data]

MARKETING 19 hrs agoHow to Change Photo PrivacySettings on Facebook Twitteramp Other Popular SocialNetworks [Infographic] Blog early blog often

In the inbound world these are words to live by After all blogs helpbusinesses attract new website visitors and convert them into leads Eachtime you publish an original blog post youre creating a new opportunity toget found in search engines get shared on social media get linked to byother sites and get a new person to interact with your company

The question is how often does a company need to blog

To help answer this question we pulled some blogging data from HubSpots13500+ customers Below are a few charts and stats to help youunderstand how the number of blog posts published monthly and in total canaffect traffic and leads depending on company size and business type

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

How Many Blog Posts Should YouPublish Every MonthAs you lay out your editorial calendar youre thinking hard about yourmonthly traffic and leads goals -- and how many blog posts youll need topublish to hit them Below is some data to help you figure out what type ofpublishing volume your business should try

The Effect of Monthly Blog Posts on Traffic

The charts below show the impact that the number of published blog postsper month has on inbound traffic -- overall split up by company size andthen divided up by B2B and B2C companies

Overall

As expected we found that the more blog posts companies published permonth the more traffic they saw on their website Companies thatpublished 16+ blog posts per month got almost 35X more traffic thancompanies that published between 0 - 4 monthly posts

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Company Size

When you segment the above results by company size the results geteven more interesting

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Companies with 1 - 10 employees The small companies that publish 11or more blog posts per month drive much higher traffic than companies ofthe same size that publish fewer than 11 blog posts Those that published11+ posts per month had almost 3X more traffic than companies publishing0 - 1 monthly posts and about 2X as much traffic as those publishing 2 -5 monthly posts

Companies with 11 - 25 employees and 201+ employees Like thecompanies with 1 - 10 employees comanies with 11 - 25 employees sawthe largest jump in traffic numbers when they published more than 11 blogposts per month In fact when the companies with 201 or more employeespublished 11+ monthly posts they got 35X more traffic than those

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

publishing 0 - 1 blog posts per month

Companies with 26 - 200 employees The larger companies thatpublished 11+ blog posts per month had a little less than 2X more trafficthan those publishing 0 - 1 posts per month

B2B vs B2C

For our customer base both B2B and B2C companies had more inboundtraffic to their websites the more blog posts they published

For B2C companies there was a steady positive correlation between thenumber of posts and traffic

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Results for B2B companies were a little different -- though there is a positivecorrelation between more posts and more traffic the differences in resultsbetween each of the different volume categories are smaller For exampleyoull notice traffic was only slightly higher for B2B companies publishing 6 -10 monthly posts versus 0 - 1 monthly posts But when we look at the 11+frequency the results increase quickly B2B companies that blogged 11+times per month had almost 3X more traffic than those blogging 0 - 1times per month

The Effect of Monthly Blog Posts on Leads

The charts below show the impact that the number of published blog postsper month has on lead generation -- overall divided up by B2B and B2Ccompanies and split up by company size

Overall

For our customer base we found that an increased blog post publishingfrequency correlated with more leads generated Companies thatpublished 16+ blog posts per month got about 45X more leads thancompanies that published between 0 - 4 monthly posts

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

By Company Size

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Companies with 1 - 10 employees and 11 - 25 employees Thesecompanies saw the highest return on leads when they blogged more than 10times per month When they published 11+ blog posts per month theygenerated almost twice as many leads as companies that published 6 - 10blog posts per month

Companies with 26 - 200 employees For these companies blogging11+ times per month generated about 25X more leads than bloggingbetween 0 - 3 times per month

Companies with 201+ employees These companies generated the mostleads when publishing 6 or more posts per month The companies that

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

published 6 or more monthly posts generate about 175X more leads thanthose that published between 0 - 5 monthly posts

B2B vs B2C

For our customer base both B2B and B2C companies got more inboundleads the more blog posts they published

There was a significant difference in lead generation for B2C companiespublishing 11+ monthly posts versus 10 or fewer B2C companies thatblogged 11+ times per month got more than 4X as many leads thanthose that blog only 4 - 5 times per month

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

For B2B companies the different in lead gen was less but still pronouncedB2B companies that blogged 11+ times per month got about 175X asmany leads as those blogging 6 - 10 times per month and about 375X asmany leads as those blogging 0 - 3 times per month

Does the Number of TotalPublished Blog Posts MatterOne of the best things about business blogging is that your posts willcontinue working for you long after theyre published If youreproducing relevant valuable content then people will find your old blog postsin search on social media and through links on other websites -- and someof those visitors could convert into leads

For instance when we analyzed our own blogs lead generation we foundthat over 75 of our blog views and 90 of our blog leads came fromold posts Pretty crazy eh Turns out you can generate real results from oldcontent -- and the more you publish the more old content youll have thatllget you traffic and leads over time

But dont just take it from us What about our 13500+ customers Lets digin to their data and see how the total number of blog posts affects traffic andleads

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

The Effect of the Total Number of Blog Postson Traffic

The charts below show the impact that the total number of published blogposts has on inbound traffic -- overall divided up by B2B and B2Ccompanies and split up by company size

Overall

For our customer base we found that the more blog posts companiespublished in total the more inbound traffic they got to their website Youllnotice the tipping point happened around 400 total blog posts Companiesthat had published 401+ blog posts in total got about twice as muchtraffic as companies that published 301 - 400 blog posts

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

By Company Size

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Companies with 1 - 10 employees These companies saw the highesttraffic when they had published over 300 blog posts in total Those thatpublished 301+ total posts got almost 35x as much traffic as those thathad 0 - 50 posts

Companies with 11 - 25 employees These companies also sawhigh traffic when they had published over 300 total posts Those with 30+total published blog posts got 275X as much traffic as those with 0 - 150total posts

Companies with 26 - 200 employees These medium-sized companiesgot over 15X more traffic when they had 300+ total blog posts versus 0 -

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

150

Companies with 201+ employees The larger companies that had 300+total posts got over 2X more traffic as the ones that had published between0 - 300 posts

B2B vs B2C

For our customer base both B2B and B2C companies got more traffic totheir websites when they had published 401+ blog posts

The difference in traffic numbers was more pronounced for B2C companieshaving over 400 published posts Specifically B2C companies that

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

published 401+ blog posts total had about 25X as much traffic asB2C companies with 301 - 400 total posts

For B2B companies those that published 401+ blog posts had over 25Xmore traffic than B2B companies with 0 - 200 total posts

The Effect of the Total Number of Blog Postson Leads

How does total number of published blog posts affect lead generation Thecharts below show the impact that the total number of published blogposts has on lead generation -- overall divided up by B2B and B2Ccompanies and split up by company size

Overall

For our customer base we found that the more total blog posts companiespublished the more leads they generated Companies that published401+ total blog posts got over 3X more leads than companies thatpublished between 0 - 100 total blog posts

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

By Company Size

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Companies with 1 - 10 employees These companies saw the highestnumber of leads from publishing 300+ total blog posts Companies thatpublished 301+ total blog posts got more than 35X as many leads as thosethat published 0 - 50 blog posts

Companies with 11 - 25 employees These companies also sawan increase in number of leads from publishing 300+ total blog postsCompanies that published 301+ total blog posts got more than 2X as manyleads as those that published 151 - 300 blog posts

Companies with 26 - 200 employees and 201+ employees Amongthese companies those that published 300+ total blog posts got 15X as

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

many leads as those that published between 0 - 25 blog posts

B2B vs B2C

For our customer base both B2B and B2C companies generated themost leads when they had published 401+ blog posts

The difference in lead generation numbers was more pronounced for B2Ccompanies that published under 400 versus over 400 total blog postsSpecifically B2C companies that published 401+ total postsgenerated 45X as many leads as B2C companies that published 0 -100 total posts

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

For B2B companies those that published 401+ total blog posts generatedalmost 3X as many leads as B2B companies that published 0 - 200 totalposts

Key TakeawayOverall companies that make a commitment to regularly publish qualitycontent to their blogs tend to reap the biggest rewards in terms of websitetraffic and leads -- and those results continue to pay out over time

Want to learn more about how you can boost your blogging frequencyRead this post for tips on thinking up a years worth of blog posts in anhour

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Topics Blogging Analytics

Subscribe to HubSpots Marketing Blog

Join 380000+ fellow marketers Get HubSpots latest marketingarticles straight to your inbox Enter your email address below

6 COMMENTS

How to Change Photo Privacy Settings onFacebook Twitter amp Other Popular SocialNetworks [Infographic]Written by Lindsay Kolowich

SUBSCRIBE

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

In a world where the phrase pics or it didnt happen is a widespreadmantra people of all ages are sharing a wide range of information aboutthemselves on social media

Of course social media websites were designed to encourage sharingMany of us spend a large chunk of our days sharing lots of professionalinformation on social whether were managing our companys Facebookaccount or tweeting pictures of the event were attending

Read More

Why You Need to Stop Speaking TechlishWritten by Dechay Watts

Wersquore getting to common version which is a superset of the functionalitybeing built in Rainbow 5 which uses version 2 of the Asian coderdquo said ournew client in a kick off meeting

Yes people really speak this way Especially when they work incomplicated or regulated industries While itrsquos one thing to banter aboutcodes and supersets or BI ERPs and CRMs when yoursquore behind the

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

scenes developing amazing new tools for people to use the conversationloses its flare when industry jargon becomes part of your customer facingcontent

Read More

What Does Your Email Writing Style SayAbout You [New Data]Written by Andrea Lehr

Every day humans make snap judgments In one Princeton studyparticipants made assumptions within 100 milliseconds of being exposedto a portrait In a similar study on virtual bias researchers at the University ofBritish Columbia compared respondentsrsquo in-person impressions with thoseobtained by only viewing Facebook photos -- and the results revealed thatpassive virtual impressions tended to be more negative

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

How to Add a Secondary Axis to an ExcelChartWritten by Rachel Sprung

Have you ever wanted to create a single chart for two different (yetrelated) pieces of data Maybe you wanted to see the raw number of leadsyoure generating from each channel and what the conversion rate of thechannel is Having those two sets of data on one graph is extremely helpfulto picking out patterns and identifying full-funnel trends

Read More rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

5 Quick Tips for Using Periscope TwittersNew Live Video Streaming AppWritten by Jessica Webb

In the last month or so theres been a big surge in live videobroadcasting Thanks to smartphone apps like Periscope users can recordlive video streams and share them with their network

For example a friend of mine recently used Periscope to livestream aniPhone video of her walking her dog She shared a link to the live stream onTwitter and a few of her followers clicked through and watched her walk herdog in real time Kind of weird but at the same time kind of cool

Read More

5 Ways to Make Your Brand MagneticWritten by Katie Lantukh

In our fast-paced and tech-driven world companies are reeling wondering ifbrand loyalty exists any more And to some degree theyrsquore right to questionit Todayrsquos customers arenrsquot loyal to a brand for the same reasons that their

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

it Todayrsquos customers arenrsquot loyal to a brand for the same reasons that theirparents and grandparents were ndash they have thousands of other options

Read More

Prose Bullet Points and Journalism How toWrite Product Page Descriptions that SellWritten by Tracey Wallace

The web has inadvertently made authors out of us all as we post on forumssend emails share information write white papers guides and various webcontent Most of us however are not authors by profession and soconsequently the quality of writing on the web varies greatly

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Inside Airbnb The Philosophy Behind TheirCrazy GrowthWritten by Dave Gerhardt

When it comes to todays fastest growing brands few companies are in thesame caliber as Airbnb

Read More

Its better to have 100 people love you than 1000 peoplelike youldquo- Jason Bosinoff Engineering Manager Airbnb ClickTo Tweet

[]

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

A Simple Guide to Using Hashtags onTwitter [Infographic]Written by Lindsay Kolowich

I have a love-hate relationship with hashtags on Twitter

On the one hand theyre a useful way to tie different conversations into onestream When it comes to following a news item entering a contest orfiguring out out whats going on in your favorite sports game they can besuper helpful -- and sometimes even fun

Read More

13 Quick Tips to Improve Your Web DesignSkillsWritten by Rick Whittington

Designing your company website can be a challenging proposition Yoursquove

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

got to juggle the expectations of many stakeholders and you can often hitobstacles that prevent new ideas from emerging

I was the design manager for a large company website for nearly six yearsand during that time I found myself losing perspective of what our targetaudiences really needed Call it ldquotunnel visionrdquo When you work on the samewebsite it often helps to take a step back and think through newapproaches Thatrsquos the purpose of this blog post

Read More

Working Remotely Try These 27 Tools forBetter Communication Collaboration ampOrganizationWritten by Nichole Elizabeth DeMereacute

One of the best parts about being in marketing is that most of us can workanywhere and everywhere -- as long as we have an internet connection itsrelatively easy for us to get most our day-to-day work done To publish thatblog post send that email or set up that email nurturing workflow we simplyneed to connect to Wi-Fi and get to work

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

But an internet connection doesnt solve everything we need to accomplishduring the day

Read More

The $168k Gift Bag An Inside Look at theCelebrity Gifting IndustryWritten by Jami Oetting

This post originally appeared on Agency Post To read more content likethis subscribe to Agency Post

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

There are two women who can cause websites to crash phones to ringincessantly and bidding wars to begin

Read More

How to Properly Format Your Resume[Infographic]Written by Lindsay Kolowich

Think of a really good print advertisement youve seen lately What did youlike about it Chances are that while the content of that ad was importantthe design played a big role in drawing you in

Its important to think of your resume like an advertisement to job recruitersWriting a standout resume goes beyond the content you put in there -- theformat plays an important role too

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

5 Reasons Why Your Web Design RFP Is AllWrong (and Why Itrsquos Hurting Your Business)Written by Chris Getman

So itrsquos finally time Yoursquove decided your business needs a new websiteThere are probably a variety of reasons why (itrsquos outdated itrsquos not mobilefriendly it doesnrsquot represent your brand etc)mdashbut where to start Wellmany businesses will write a website RFP (request for proposal) and thensend that RFP out to multiple agencies hoping theyrsquoll respond

But herersquos the thing some of the best agencies out there hate responding toRFPs because theyrsquore time consuming and creatively constraining Thatrsquos aproblem because as a business you want the best agencies to respond toyour RFP so you can get the best website possible

Read More

Want to Learn Marketing Analytics StartWith These 9 Great ResourcesWritten by Rachel Sprung

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Ive been interested in data and analytics for a long long time As a ten-year-old I remember creating Excel spreadsheets with my dad for his annualFantasy Football pool By the time I was 16 I was building Pivot Tables withmy cell phone bill to figure out who I texted the most (I promise I had otherhobbies)

Since then Ive learned how much more there is to data analysis besidesPivot Tables and Excel Theres a whole world of analytics out there -- andIve barely scratched the surface

Read More

Psychology of Ecommerce Sales TappingConsumer NostalgiaWritten by Greg Wise

If you hang on to anything long enough it eventually comes back in styleright Many might argue that this is because there are no new ideas andthat fashion designers have to ldquostealrdquo from the past in order to create freshnew looks In reality this phenomenon probably has less to do with a lack oforiginality and more to do with nostalgia

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Read More

The Free Stock Photos Youve BeenSearching For [New Download]Written by Erik Devaney

Finding the perfect free stock photo what a feeling

Its like finding a black pearl in an oyster or like findinga golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hattip Indiana Jones)

Why is it so rare to find a free stock photo thats the perfect fit for your blogpost email or other piece of content

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

The April Fools Day Email Prank ThatReturned 300 More Clickthroughs NoJokeWritten by Joe Jerome

It wasnt until late afternoon on April Fools Day when I came up with the ideafor an epic prank

No not covering a colleagues desk with Post-It notes or planting staplers inJell-O Im talking something a little more client-facing

Let me quickly give you some context here My marketing consultingcompany Brand Builder Solutions is a very strong advocate of all thingsinbound marketing

Read More

18 Facebook Post Ideas for New HomeBuildersWritten by Spencer Powell

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

As a new home builder youre in a great position to take advantage ofsocial media Why Its the photos People LOVE photos of homes bothinside and out

However youre probably looking for some other ideas too so that yourFacebook profile doesnt become stagnant Below Ive put together a list ofa 18 Facebook post ideas to get your creative juices flowing

Read More

Rethinking CRO How Remarketing CanUnlock Higher Conversion RatesWritten by

If youre serious about improving more conversions you need to startthinking of conversion rate optimization (CRO) differently CRO isnt justabout making small adjustments to a landing page to get 5 moreconversions But if youve tried moving page elements around testedvariations of your copy and optimized your form but still arent seeingmeaningful conversion gains dont worry -- all is not lost

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Read More

The Anatomy of an Optimized Web Page[Infographic]Written by Lindsay Kolowich

Optimizing your web pages shouldnt just be a task on your to-do list Itshould be an overarching strategy -- something you think about and test andtweak every single day

Why Because your website is how people get to know your brand andhaving optimized web pages will make for a more engaging and delightfulexperience Plus youll see greater returns on the content you publish acrossyour marketing channels

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

The 10 Weirdest Job Interview Questions onGlassdoorWritten by Emma Snider

This post originally appeared on HubSpots Sales Blog To read morecontent like this subscribe to Sales

Google is renowned for posing bizarre questions to job candidates luckyenough to be called in for an interview If youre applying for a job with thecompany you might want to think about how many golf balls can fit on aschool bus or design an evacuation plan for San Francisco

Read More

The Business Case for Social Selling[Infographic]Written by Emma Snider

This post originally appeared on HubSpots Sales Blog To read morecontent like this subscribe to Sales

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

If you havent started incorporating social media into your sales processyoure not alone According to a survey from PeopleLinx only 31 of sellerscurrently use social to sell

Read More

10 Myths About Lead Quality BustedWritten by Alex Dunner

Your leads are the driver of your business To grow and to gain customersyou need to have quality leads that are actively engaged in yourorganizationrsquos offeringsmdashleads that are a fit for organizations strategy

While every organization has a unique approach to categorizing its leadsthere are several myths associated with lead quality many organizations fallto Lets take a look at 10 lead quality myths and debunk them using factsderived from industry data

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Why Smart Social Media Marketers CareAbout Mobile Optimization [Infographic]Written by Lindsay Kolowich

How many of you use your smartphone andor tablet to check email scrollthrough Twitter and even read blog posts like this one

Most of you Ill bet While were not quite ready to do away with our laptopsand desktop computers people are spending more time using their mobiledevices to access the internet -- especially social media sites

Read More

4 Lessons From the Most Purposeful Ads of2014-2015Written by Katie L Fetting

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Advertising used to be about smoke and mirrors The smoke wassometimes literal (Sophisticated women smoke Virginia Slims) and themirrors reflected who we were andor wanted to be (True Americans buyFord)

But today ldquoBEST IN THE WESTrdquo billboards are no longer effective becauseconsumersrsquo expectations have changed Every purchase is mere clicksaway there are increasingly few strangleholds on distribution proprietarysales territories patented common goods price or quality differentials

Read More

4 Ways Healthcare Marketers Should UtilizeSocial MediaWritten by Mandy King

Social media is no longer a marketing afterthought for companies andorganizations Every major brand is present across the major social mediaplatforms and they are actively planning strategic campaigns around socialactivity Companies from every industry have made the leap into socialmedia but healthcare has lagged behind Why is this

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Part of it is a lack of understanding about what social media is and how itintegrates with current healthcare marketing efforts Part of it is a fear of howit affects patient privacy and compliance with regulations such as HIPAAWhat many healthcare organizations dont realize is that these obstacles areall easily overcome and shouldnt stand in the way of building up socialmedia strategies

Read More

Why You Might Already Be in EcommerceWritten by Tom Schwab

Most companies dont think of themselves as ecommerce but if youre usingyour website to sell a product you are in ecommerce Adding the high-volume and fast sales cycle ecommerce business to any existing websitecan allow you to learn more about your customers learn it faster and makemoney as you do Heres a quick crash course in how to make the most ofyour ecommerce capabilities -- from what you can sell to how to start sellingand how to set yourself up for ecommerce success

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

The Science of a Great TED Talk WhatMakes a Speech Go ViralWritten by Lindsay Kolowich

Getting chosen to speak at a TED conference is no easy feat

Attending a TED conference -- as in sitting in the audience -- is a little likeapplying for college with a short essay-style application includingquestions like What are you passionate about But to speak at aconference is even harder TEDs content director Kelly Stoetzel and herteam review thousands of candidates and whittle them down to 60-70speakers for the twice-a-year week-long conferences

Read More

Want to Teach Yourself Design 8 Tips ampTricks for Beginners

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Written by

When I was in high school I was always doodling in my notebooks Hand-drawn letters and little pictograms covered my homework tests and papersI would get lost in creating new ways to write out my name or drawingcartoon representations of my friends Teachers were constantly telling meto to knock it off and focus on my studies

Eventually I did knock it off -- mostly because I realized I wasnt that good atdrawing on paper

Read More

13 Types of Blog Headlines That Will GetYou More TrafficWritten by Ryan Scott

Fewer people read your blog posts than you think More people read yourheadline than you think too

On average only 20 of those who read your headline will click through to

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

read your article That means good headlines lose 80 of your audienceGreat headlines though can make a dramatic impact in the oppositedirection You can increase the traffic to your articles by as much as 500based solely on the headline

Read More

Making Cents of Inbound Marketing AnInterview With HubSpots CFOWritten by Mike Volpe

One of the toughest challenges CMOs face is getting buy-in on newprograms and initiatives from the rest of the executive team -- especiallyfrom the CFO A lot of CMOs feel like theyrsquore begging for money eachmonth And if the money ends up going to something that doesnrsquot quite panout their budget is on the chopping block

But it doesnrsquot have to be that way There are many ways CMOs can improvetheir relationship with their CFOs and the best way to get started is to figureout how your CFO thinks

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

How to Create an Infographic in Under anHour [10 Free Infographic Templates]Written by Pamela Vaughan

Wouldnt it be great if creating infographics was just as simple as writingregular ole text-based blog posts Unfortunately the reality is that makingvisual content like this usually takes a lot more time effort and lets face it --skill -- than the written word Usually

But considering the popularity and effectiveness of visual content inmarketing today you cant just afford to throw in the towel Thats why wedecided to take all the pain and suffering out of infographiccreation Seriously -- dont throw in the towel just yet You too can createprofessional-looking high-quality infographics quickly And Im going toprove it First things first

lt

Read More rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

3 Steps to Winning Customers from Big BoxRetailers With Long-Tail Keyword PhrasesWritten by Tracey Wallace

SEO can be tough It is no miracle worker ndashndash at least not overnightFocusing hours of hard work on keywords and metadata likely isnrsquot anysmall business ownerrsquos idea of money or time well-spent Yet the ROI fromdoing so has a long tail that seriously impacts your bottom line

In fact not spending time on SEO can mean failure for your ecommercebusiness After all if no one can find you you donrsquot exist And on the internetthat means if Google isnrsquot ranking you well you might as well not even beselling online

Read More

Is Slack the Fastest-Growing Business Appin History

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Written by Joe Chernov

Bill Macaitis knows something about growth In his two years as Zendeskrsquostop marketer he helped take the company from venture-funded startup to anIPO resulting in a $17 billion market cap When he led online marketing andoperations at Salesforce he helped grow revenues from $900M to $3billion Now hes the CMO at Slack the 17-month old messaging startupthatrsquos rumored already to be worth $276 billion

Whats the secret to his latest companys growth

Read More

22 Tweetable Nuggets of Seriously SageMarketing AdviceWritten by Angela ODowd

If youre a frequent reader of this blog youve probably heard of inboundmarketing by now But have you heard of the next big thing -- midboundmarketing

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Dont feel bad if you havent I hadnt either until I was emailing with PeteEmerson Senior Web Designer amp Developer at New Breed Marketing oneof our partner agencies

Read More

The Dorsquos and Donrsquots for Sending Email atWorkWritten by Tom Burgess

Sets alarm for 6am checks email goes to bed

Wakes up to sound of alarm turns off alarm checks email

Does this routine sound familiar I canrsquot be the only one that is nearlyattached at the hip to my phone checking email constantly Email has beenarguably the 1 form of communication for business since the early 2000rsquosWith email being a key piece in the way we communicate there are certainldquodorsquosrdquo and ldquodonrsquotsrdquo we should be following while emailing at work

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

HubSpot Goes DeskFree Pioneering theNext Frontier of Workspace CollaborationWritten by JD Sherman

Workplace collaboration has become a hot topic in the software and techspace Companies all around the world are experimenting with the idealoffice setup to strengthen culture and improve workplace productivity

HubSpot has always been committed to building a collaborativeenvironment that helps our employees do their best work Today wereproud to unveil our latest development the desk-free office

Read More

9 Google Drive Tips Youll Wish You KnewAll AlongWritten by Lindsay Kolowich

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

If you asked me to name the sites and applications I use every single dayGoogle Drive would be near the top of the list At work I use it to take notesduring meetings and create surveys for blog posts At home I use it tocalculate vacation expenses and track workouts with my gym buddies Itsone of those web tools thats so useful and so all-encompassing I can hardlyremember life without it

Read More

This Guy Got Drunk and Critiqued OurWebsite Heres What He Had to SayWritten by Austin Knight

A couple weeks ago Dan Kaplan (hes not the drunk guy) published asuper ultimate 2200-word teardown of our homepage and sent it to us

As the guy who was recently put in charge of the user experience forHubSpotcom I immediately dove into his critique Its not often that you geta deep thoughtful analysis of your website -- so we jumped at theopportunity to see what Dan thought

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Read More

A Helpful Guide of Public Speaking Tips[Infographic]Written by Lindsay Kolowich

If the thought of speaking in front of a crowd makes you uneasy youre notalone According to a study by Chapman University public speaking is thenumber one fear in America -- followed closely by heights and then by bugssnakes and other animals (Strangely enough Americans are more afraidof zombies than we are of clowns or ghosts but thats a blog post foranother day)

Read More

The Science of CreativityWritten by Jess Marranco

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

I have a riddle for you Everyone has some but wants more and somepeople think they have less than others do What is it

Irsquoll give you a hint Albert Einstein and children have this in common

Okay one more hint Some people find it in the shower

The answer

Read More

Is Your Website Mobile-Friendly 3 Tools toHelp You Prepare for Googles NextAlgorithm UpdateWritten by Jeffrey Vocell

Google is about to update their algorithm again and this time it could havea big impact on your business I mean really really big

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

For context when Google initially rolled out the Penguin algorithm update itaffected approximately 4 of global searches on desktop and mobileWhen they rolled out Panda it affected nearly 12 of English searches

Read More

Your Guide to Online Sales TaxWritten by Ted Ammon

Starting an ecommerce company comes with a lot of tiny details Whilesales tax isnrsquot exactly a tiny detail it may be something you havenrsquot yetconsidered Some outlets will tell you sales tax isnrsquot required for onlinesales In many cases this is true Donrsquot take this as law however Insteadthis short guide will walk you through the scenarios when yoursquoll need tocharge a sales tax

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Is Your Open Office Causing a CreativeCrisisWritten by Jami Oetting

This post originally appeared on Agency Post To read more content likethis subscribe to Agency Post

Whenever Ben walks by he comments on the design work prominentlydisplay on your monitor He typically thinks you need to move everything tobe center-aligned Jane -- the one with the constant cough -- believes thatthe secret to convincing a client that an idea is brilliant is to speak above anormal decibel level

Read More

How to Diagnose Your Funnel to CreatePredictable GrowthWritten by Doug Davidoff

If Irsquove learned one thing about companies and organizations that enjoy

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

consistent growth itrsquos that theyrsquore maniacal about monitoring their data andnumbers Theyrsquore clear on what has to happen to achieve their goals Incontrast companies that donrsquot experience consistent predictable growthalso do not have clarity of their funnel metrics

Read More

A Handy Little Guide to Creating VisualContent for Social Media [Infographic]Written by Lindsay Kolowich

Want more views clickthroughs shares and overall engagement on yoursocial media posts Youre not alone According to the 2014 State ofInbound Marketing 84 of marketers cited organic top-of-the-funnelsources like social media blogs and search engines as rising inimportance in 2014

Posting visual content is one of the most important things you can do toimprove your social media strategy

Read More

rsaquo

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

11 Content Curation Tools Every MarketerNeedsWritten by Patrick Armitage

For the uninitiated content curation is finding information relevant to youraudience from a variety of sources and sharing it strategically through yourcommunication channels The need for great content curators has neverbeen more urgent There are simply too many social networks news feedsemails and infographics putting demands on your time and attention

Read More

The Rise of the Full-Time InstagrammerWhy Brands Pay for Photos From EverydayCelebrities

rsaquo

pdfcrowdcomopen in browser PRO version Are you a developer Try out the HTML to PDF API

Written by Lindsay Kolowich

Patrick Janelle has a dream job

Thats the first thing I thought to myself when I heard him tell the audience atSocial Media Week NYC that he is a full-time Instagrammer

Yup thats right Thanks to an extensive background in graphic design and avery high follower count Patricks full-time job is to do cool things and go tocool places take beautiful pictures of his experiences and post them to hispersonal Instagram account aguynamedpatrick

Read More rsaquo