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Pinterest Pinterest How Will it change Social Media?
Jason Keath, Social Fresh
@JasonKeath
This is meThis is me@JasonKeath
All about Social Fresh
Social Fresh is a social media marketing training
company that produces conferences and online
training for social marketers.
The leading industry experts
Social media vendor directory at InvestInSocial.com
Social media training directory launches in October
Hosted the first Facebook Ads conference, online
What makes Pinterest Unique?
1. VISUAL FEAST
Why Are Images So Popular?
1.Speed
2.Guilt-free
3.Emotion
The Grid
1
6
1113
12
7
23
4
9
5
8
10
1514
The Stream
2. ASPIRATION
PinterestWhere women go to plan imaginary weddings, dress imaginary, and decorate imaginary homes.
3. CLICKS and COMMERCE
Pinterest users follow more brands 9.3 on average
8.5 for Twitter
6.9 for Facebook
4. CURATION not CREATION
Over 80% of Pinterest pins are repins
9 Pinterest Best Practices
1. Routine, Routine, RoutineEtsy’s Daily Pins
• Harper’s Bazaar: 62,000 • Nordstrom: 40,000 • Lowe’s: 35,000• Random House: 28,000 • Consumer Reports: 20,000 • Real Simple: 500 • Martha Stewart: 500• Whole Foods: 200
Daily Growth of Top Pinterest Brands
2. Have A Board StrategyA. Create boards around business objectives
B. Create boards around fan interests
3. Use Group Contributors
4. Original Content Wins & Creativity Kills
5. Research What Thrives on Pinterest1. Food = 12%
2. Crafts = 8%
3. Home = 6%
4. Fashion = 5%
5. Weddings = 4%
6. Travel = 3%
7. Animals = 2%
6. Use The Source
80% of your brand engagement are images pinned from your website
Influencers = Growth
1. Research active fans
2. Follow, Engage, Repin
3. Support brand champions
4. Fan curated boards
7. ContestsNordstrom Sweepstakes• Five $1,000 prizes• Pin three images, fill out form• 2 weeks long• Promoted w/ Facebook & Twitter• 400% increase in new daily fans• 570 more pins per week from their
website post sweepstakes
8. Find The Right TimingMost Active Times On Pinterest• Daily, throughout the day, in groups • Little stream fatigue• 2-4pm ET• 8pm-1am ET• Saturday mornings
9. Build A Content CalendarWho: partners, bloggers, employeesWhat: repins, web pins, owned pinsWhen: frequency, daily, groupedWhere: group, active, inactive boardsWhy: where to drive traffic
Consider:•Content types•Pinning Party
Download this PowerPoint:
Socialfresh.com/df12