Food Blogging for WordCamp Atlanta 2014

Food BloggingSteps and Tips for SuccessPresented by:Renee DobbsMagnolia Days

@reneedobbsmagnoliadays.com

What you need:

• Love of food

• Website/blog

• Camera

• Recipes

• Desire to learn

• Much more!

magnoliadays.com

Food Blogging

Key Factors:

• Website/blog

• Photography

• Writing

• Recipes

• Brands

• Social Media

• Community

magnoliadays.com

Food Blogging

Food Blogging

Website/blog:

• Welcoming first

impression

• Clean appearance

• Easy to navigate

• Color Scheme

• Easy to follow

magnoliadays.com

Food Blogging

Photography:

• Camera

• Lighting

• Food styling

• Scene styling

• Composition

• Post-processing

• Copyright

magnoliadays.com

Food Blogging

Writing:

• Spelling

• Grammar

• Descriptive

• Story telling

• Readability

magnoliadays.com

Food Blogging

Recipes:

• Developmen

t

• Writing

• Print/Save

• Copyright

magnoliadays.com

Food Blogging

Brands:

• What you

can do for

them

• Media Kit

• Rates

• Negotiation

magnoliadays.com

Social Media:

• Promote

• Yourself

• Other bloggers

• Brands

• Engagement

magnoliadays.com

Food Blogging

Food Blogging

magnoliadays.com

Community:

• Family/Friends

• Food bloggers

• Groups

• Conferences

• Meetups

• Support

Food Blogging + WordPress

Key Factors:

• Website/blog

• Photography

• Writing

• Recipes

• Brands

• Community

• Social Media

magnoliadays.com

WordPress:

• Platform/Theme

• Media info

• Text formatting

• Recipe plugins

• Analytics

• WordCamp/

Meetups

• Sharing plugins

Website:

• Welcoming first

impression

• Clean appearance

• Easy to navigate

• Color Scheme

• Easy to follow

WordPress:

• Theme

• Plugins

• Widgets

• Menus

• Categories/

Tags

• Formatting

magnoliadays.com

Food Blogging + WordPress

Photography:

• Camera

• Lighting

• Food styling

• Scene styling

• Composition

• Post-processing

• Copyright

magnoliadays.com

Food Blogging + WordPress

WordPress:

• url/file name

• Alt tag

• Featured

image

Writing:

• Spelling

• Grammar

• Descriptive

• Story telling

• Readability

magnoliadays.com

Food Blogging + WordPress

WordPress:

• After the

deadline

• Typography

• Text formatting

• Links

Recipes:

• Developmen

t

• Writing

• Print/Save

• Copyright

magnoliadays.com

WordPress:

• SEO/Rich Snippets

• Plugins

• Ziplist

• Easy Recipe

Food Blogging + WordPress

Brands:

• What you

can do for

them

• Media Kit

• Rates

• Negotiation

magnoliadays.com

WordPress:

• Media page

• Analytics

• Total visitors

• Unique visitors

• Demographics

Food Blogging + WordPress

Social Media:

• Promote

• Yourself

• Other bloggers

• Brands

• Engagement

magnoliadays.com

Food Blogging + WordPress

WordPress:

• Follow widget

• Auto sharing plugin

• Visitor sharing plugin

• Twitter handle

Community:

• Family/Friends

• Food bloggers

• Groups

• Conferences

• Meetups

• Support

magnoliadays.com

Food Blogging + WordPress

WordPress:

• Family/Friends

• WordPress users

• Groups

• WordCamp

• Meetups

• Support

Food Blogging

Renee DobbsMagnolia Days

magnoliadays.com

twitter.com/reneedobbs

plus.google.com/+ReneeDobbs

facebook.com/MagnoliaDays

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instagram.com/reneedobbs