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Food Blogging - Steps and Tips for Success Presented at WordCamp Atlanta 2014
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Food BloggingSteps and Tips for SuccessPresented by:Renee DobbsMagnolia Days
@reneedobbsmagnoliadays.com
What you need:
• Love of food
• Website/blog
• Camera
• Recipes
• Desire to learn
• Much more!
magnoliadays.com
Food Blogging
Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Social Media
• Community
magnoliadays.com
Food Blogging
Food Blogging
Website/blog:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to follow
magnoliadays.com
Food Blogging
Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
magnoliadays.com
Food Blogging
Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com
Food Blogging
Recipes:
• Developmen
t
• Writing
• Print/Save
• Copyright
magnoliadays.com
Food Blogging
Brands:
• What you
can do for
them
• Media Kit
• Rates
• Negotiation
magnoliadays.com
Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging
Food Blogging
magnoliadays.com
Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support
Food Blogging + WordPress
Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Community
• Social Media
magnoliadays.com
WordPress:
• Platform/Theme
• Media info
• Text formatting
• Recipe plugins
• Analytics
• WordCamp/
Meetups
• Sharing plugins
Website:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to follow
WordPress:
• Theme
• Plugins
• Widgets
• Menus
• Categories/
Tags
• Formatting
magnoliadays.com
Food Blogging + WordPress
Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
magnoliadays.com
Food Blogging + WordPress
WordPress:
• url/file name
• Alt tag
• Featured
image
Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com
Food Blogging + WordPress
WordPress:
• After the
deadline
• Typography
• Text formatting
• Links
Recipes:
• Developmen
t
• Writing
• Print/Save
• Copyright
magnoliadays.com
WordPress:
• SEO/Rich Snippets
• Plugins
• Ziplist
• Easy Recipe
Food Blogging + WordPress
Brands:
• What you
can do for
them
• Media Kit
• Rates
• Negotiation
magnoliadays.com
WordPress:
• Media page
• Analytics
• Total visitors
• Unique visitors
• Demographics
Food Blogging + WordPress
Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging + WordPress
WordPress:
• Follow widget
• Auto sharing plugin
• Visitor sharing plugin
• Twitter handle
Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support
magnoliadays.com
Food Blogging + WordPress
WordPress:
• Family/Friends
• WordPress users
• Groups
• WordCamp
• Meetups
• Support
Food Blogging
Renee DobbsMagnolia Days
magnoliadays.com
twitter.com/reneedobbs
plus.google.com/+ReneeDobbs
facebook.com/MagnoliaDays
pinterest.com/reneedobbs
instagram.com/reneedobbs