branding walton mobile

WELCOME TO

My PRESENTATION

Mobile

Imagine only the best from Walton Smartphone, when it comes to performance. Fast and powerful Processor, coupled with the latest Android operating system allows you to work smoothly .It allows you to enjoy extended multimedia use and longer talk time.Walton Smartphone offers a wide variety of services and functions that run at the same time to enrich your mobile experience.

EXECUTIVE SUMMARY

WALTON Mobile is an elegant line of mobile phone handsets. It is distinctive by its unquestionable quality, longer durability and eye-popping style. WALTON maintains a strict quality control process to ensure flawless quality.

Walton is a Bangladeshi company. Beside the other products Walton mobile is holding a good market share in Bangladesh. Every day it is competing with the international brands like Nokia, Samsung, Sony, HTC, Symphony etc. Walton mobiles are cheap in cost, good looking, and provide high quality.

SITUATION ANALYSIS

MARKET SUMMARYCompanies try to attract

customers of different levels through providing quality products. Walton mobile provides different types of mobiles as market offering.

Strengths

Local Brand LoyaltyOutlets in all 65 districts120 Walton plazasWide range of ModelBest quality in lowest priceOne of the best

MARKET DEMOGRAPHICSThe total targeted population is 10 million users.There is an almost equal ratio between male and

female usersAges from 18-51 are seen to use Walton mobiles

frequently.Users enjoy using normal Walton mobile phones

with its easy functions.Aged people can fulfill their needs by its general

facilities.Teen and mid agers have great fun with the

androids.

MARKET NEEDSQuality productsInnovative featuresCustomer service

Android phone Windows phone

MARKET TRENDS

Price Android version Ram Core

Walton 22990 4.2.2 2gb 8

Symphony 22990 4.2.2 2gb 4

HTC 28900 4.2.2 1.5gb 4

MAXIMUS 30600 4.2.2 2gb 4

Samsung 46900 4.2 1gb 2

Comparison

MARKETING STRATEGYMARKETING RESEARCH

Walton mobile has its own research team. This team is always in the search to find the opportunities, lacking and other activities of Walton mobile.

CONTROLSThe purpose of Walton mobile’s

marketing plan is to serve as a guide for the organization. The following areas will be monitored to judge performance-

Customer satisfactionNew client acquiredNew product development

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