Presentation about walton mobile

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Presentation

Presnted ByBloodz

Objectives of the study:

Walton has been established to provide high-quality goods and services at

affordable process.

To receive an economic return on its investment.

Continue to the economic development of Bangladesh

where technology can play a critical role.

Methodology

Types of research design:

We went to some Walton retail outlets and asked the buyers and customers about their valuable suggestion, opinions and satisfactory ideas. We searched about Walton mobile on the internet and found some important information.

Sources of data:

Primary source: personally to the people. We handed questionnaires to the retail outlets and collected their answer. Then we choose some random prospective buyers and did that.

Secondary sources: Secondary data has been collected from the distribution channel of the company, different texts, research findings, magazines, website, articles etc.

Sampling plan

Population:

All the customers of Walton mobile (Corporate office South Kuril)

Sampling element:

Individual customers of Walton mobile (South Kuril)

Sampling frame:

Company did not-probability convenience sampling procedure is used.

Sampling size:

The sample size is 30

Limitations

•As many of the common products were barred, we had to choose one from a limited number of options.

•Walton outlets were not fully able to cooperate with us, as our required information was confidential.

•The company are not putted enough information data in the website.

•Lack of knowledge & skill.

Profile: WALTON

Company name : Walton hi-tech industries ltd.Company of Origin : BangladeshFounder : S.M. Nujrul Alam RezviChairman : S.M. Shamsul AlamHead Office : Dhaka, BangladeshBusiness type : Manufacturer, Trading CompanyProduct/Service(It sell) : Mobile, Television, Freezer etcAddress : 10, Dilkusha C/A Dhaka-1000Slogan : Walton Products at every homeCompany’s mobile Tagline: Walton mobile at every handTotal No. Of distributer : Own sales center 300 and Dealers 1200Brands : WaltonWebsite : www.waltonbd.comLogo :

VisionThe vision is to provide the best solution and service of mobile service to

customer . They wants to reach their mobile product every hand.

MissionTo grow and increase value by implementing advanced technologies, new product service to provide excellent solutions to satisfy customers’ requirements.

Objectives:

The main objective of the company is to increase the market share in related diversified products and solutions in Bangladesh.

Management of WaltonR.B. Group of Companies Ltd, a leading electrical, electronics and Walton Chairman of Aget Group Dr. Walton Director (Finance) Abul Basar Howladar, Managing Director of Seven C Resources Matiur Rahman, Managing Director of Dean Metal Industries Ahmed Ali and General Manager of Agent Group Engineer King Lee were also present at the signing ceremony. At the signing ceremony, Dr. Sultan Abdul Kadir expressed his interest to invest in Bangladesh saying that Bangladesh can be prosperous because of her plenty of natural resources and cheap manpower RB Group official said, “The recent economic meltdown gives Walton a competitive edge as its production cost is relatively cheaper because of lower wages.” “Many manufacturing plants in developed countries were shut down following the global meltdown. These countries are now looking for import from developing countries,” he said. The company has showed its interest to invest in different sectors in Bangladesh under the arrangement of RB Group of Companies.

Name: S. Kawser(12131101138)

Marketing mixProduct:Walton has good number of product in the market. In the mobile related sector company produced various types of mobile phone and accessories.

Price:Walton’s main target market has always been middle-income group. So they have very careful in setting their price product.

Promotional activities: Walton has TVCs running in all major satellite channels of Bangladesh in peak hours targeting their core target customers. Also they have numerous billboard and advertisements in print media

Distribution channel:Walton generally uses its own transport facilities for reaching the product to its 120 plazas and about 700 dealers.

Option Response Total respondent

Percentages (100%)

Strongly agree 5 30 17%Agree 17 30 57%Strongly disagree 2 30 7%disagree 2 30 7%Nutral 4 30 13%

Graph: Walton mobile is long lasting product

strongly agreeAgreeStrongly disagreeDisagreeNutral

Finding:

Total respondents of 30 peoples. The result of question is Strongly agree is 17%,Agree is 57%,Strongly disagree is 2%, Disagree is 2%, Nutral is 4%.Most of the respondents think that the Walton mobiles are long lasting.

Analysis:


Percentages (100%)


Graph: Walton mobile is reasonable product


Finding:Total respondents of 30 peoples. The result of question is Strongly agree is 53%,Agree is 37%,Strongly disagree is 0%, Disagree is 3%, Nutral is 7%.Most of the respondents think that the price of Walton mobiles are reasonable.

Analysis:


Percentages (100%)


Graph: Walton mobiles are gorgeous looking


Finding:

Total respondents of 30 peoples. The result of question is Strongly agree is 23%,Agree is 35%,Strongly disagree is 13%, Disagree is 16%, Nutral is 13%.Most of the respondents think that the price of Walton mobiles are gorgeous.

Analysis:


Percentages (100%)


Graph Colors of Walton mobile are nice


Finding:Total respondents of 30 peoples. The result of question is Strongly agree is 23%,Agree is 30%,Strongly disagree is 17%, Disagree is 17%, Nutral is 13%.Most of the respondents think that the colors of Walton mobiles are nice.

Analysis:

Option Response Total responden

t

Percentages (100%)


Features of Walton mobile are comparatively bet-ter


Finding:Total respondents of 30 peoples. The result of question is Strongly agree is 23%,Agree is 34%,Strongly disagree is 13%, Disagree is 13%, Nutral is 17%.Most of the respondents think that the features of Walton mbile are comparatively better.

Graph:

Analysis:

Major findings

Walton mobiles are long lasting and Walton mobiles are available in the service center and Walton mobiles are give a new experience.Most of the respondent thinks that price of Walton mobiles are reasonable, Walton website provides sufficient information, newspaper ads are influenced for customers and sales people are well get up.Most of the respondents think that Walton mobile service center is not available in necessary place.

Conclusion

The company has been running its business with good reputation since 1977.Establishment of Walton HIL to manufacture excellent Mobile phone, Refrigerator, Air Conditioner etc. Walton HIL is the first company to introduce advanced research and manufacturing technologies and equipment for household & commercial in Bangladesh. Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.

Recommendations

Walton mobile as the brand for customer total satisfaction for available customer to compete the other company needed some changes in its strategies-Switch to Market Penetration Pricing without compromising quality. Develop gaming consoles like Game boy, PlayStations, X-box and medical appliances for caring old people through innovative approaches. Customer Loyalty Program. Yearlong incentives and special offers.