July 2015 Mobile Commerce Index (MCI) - Branding Brand

JULY 2015

Branding Brand

MOBILE COMMERCE INDEX

Mobile Commerce Index: July 2015 | Branding Brand

Visits

JUL2014 32%

47%

15%

Mobile

TabletSmartphoneTotal Visits: 72,170,571

53%

Desktop

41%

54%

13%

Mobile

TabletSmartphoneTotal Visits: 83,481,209

JUL2015

46%

Desktop

In July 2015, mobile devices generated 54% of all online visits, a 15% increase from July 2014.

Compared to July 2014, desktop’s share of total online visits decreased 13%; smartphone’s share increased 28%.

Year-Over-Year Change in Market Share

Desktop13%

Tablet13%

Smartphone28%

Data Used40 U.S. Mobile Sites on Branding Brand’s Platform; July 1 - 31, 2014 & 2015 Mobile Commerce Index: July 2015 | Branding Brand

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In July 2015, mobile devices generated 28% of all online revenue, a 22% increase from July 2014.

Compared to July 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 75%.

Year-Over-Year Change in Market Share

Total Revenue: $189,511,958

77% Desktop

23% M

obile

8%Smartphone

Total Revenue: $219,161,956

72% Desktop

28% MobileJUL

2015JUL2014

14%Smartphone

Tablet14%

Tablet15%

Revenue

Desktop6%

TabletSmartphone75%


3

7%

JULY 2014 JULY 2015

3.06%

Desktop DesktopSmartphone SmartphoneTablet Tablet

2.91%

0.89%

2.05%

0.82%

2.04%

ConversionIn July 2015, the average mobile conversion across all industries was 1.47%, a 3% increase from July 2014.

Compared to July 2014, desktop conversion decreased 5%; smartphone conversion increased 9%.

Year-Over-Year Change in Conversion Rate

Desktop5%

Tablet0%

Smartphone9%


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Quick Highlights

About the Mobile Commerce Index

• In July 2015, mobile devices generated 54% of all online visits, a 15% increase from July 2014. (pg 2)

• In July 2015, mobile devices generated 28% of all online revenue, a 22% increase from July 2014. (pg 3) • Compared to July 2014, desktop conversion

decreased 5%; smartphone conversion increased 9%. (pg 4)

• Compared to July 2014, desktop’s share of total online visits decreased 13%; smartphone’s share increased 28%. (pg 2)

• Compared to July 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 75%. (pg 3)

• In July 2015, the average mobile conversion across all industries was 1.47%, a 3% increase from July 2014. (pg 4)

The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.

In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world. Mobile Commerce Index: July 2015 | Branding Brand

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