Advertising law-ethics

Adver&singLaw&Ethics

ByProf.MarkGrabowski

Limitedlawsbefore1911

Commercialspeech

•  Hassomefreespeechprotec8onsb/citprovidesvaluableinfoandisimportantpartoffreemarketeconomy

•  Butnotasmuchprotec8onasreligiousandpoli8calspeech–morerestric8onsallowedonadver8sements.Note:poli8caladsenjoymuchmorefreespeechprotec8onthanotherads.

What’sillegal?

•  Falseads•  Misleadingads•  Adsforillegalac8vi8es,productsandservices

•  Unwantedspam,telemarke8ng

What’slegal

•  Adstarge8ngkidsOK,butmoreregulated•  Controversialads–aslongasit’slegal,it’sallowed

•  Mediaoutletsmayrefuseadver8sers,withsomeexcep8ons(e.g.can’tconspireagainstanadver8ser)

•  Libelouspoli8calads(mediaoutletnotresponsible,butothersmaybe)

2010:Biggestrecentcase

•  Ci#zensUnitedvFEC•  Corporatefundingofindependentpoli8calbroadcastsincandidateelec8onscannotbelimited.

•  hPps://youtu.be/68wHngd9nYc

Adver&singEthics

You’reresponsiblenotjustforwhatyousell,buthowyousellit.

Manipula8on

Stereotyping

Offensive/tastelessads