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Adver&sing Law & Ethics By Prof. Mark Grabowski

Advertising law-ethics

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Page 1: Advertising law-ethics

Adver&singLaw&Ethics

ByProf.MarkGrabowski

Page 2: Advertising law-ethics

Limitedlawsbefore1911

Page 3: Advertising law-ethics

Commercialspeech

•  Hassomefreespeechprotec8onsb/citprovidesvaluableinfoandisimportantpartoffreemarketeconomy

•  Butnotasmuchprotec8onasreligiousandpoli8calspeech–morerestric8onsallowedonadver8sements.Note:poli8caladsenjoymuchmorefreespeechprotec8onthanotherads.

Page 4: Advertising law-ethics

What’sillegal?

•  Falseads•  Misleadingads•  Adsforillegalac8vi8es,productsandservices

•  Unwantedspam,telemarke8ng

Page 5: Advertising law-ethics

What’slegal

•  Adstarge8ngkidsOK,butmoreregulated•  Controversialads–aslongasit’slegal,it’sallowed

•  Mediaoutletsmayrefuseadver8sers,withsomeexcep8ons(e.g.can’tconspireagainstanadver8ser)

•  Libelouspoli8calads(mediaoutletnotresponsible,butothersmaybe)

Page 6: Advertising law-ethics

2010:Biggestrecentcase

•  Ci#zensUnitedvFEC•  Corporatefundingofindependentpoli8calbroadcastsincandidateelec8onscannotbelimited.

•  hPps://youtu.be/68wHngd9nYc

Page 7: Advertising law-ethics

Adver&singEthics

You’reresponsiblenotjustforwhatyousell,buthowyousellit.

Page 8: Advertising law-ethics

Manipula8on

Page 9: Advertising law-ethics

Stereotyping

Page 10: Advertising law-ethics

Offensive/tastelessads