ADETHICSANDCAMPAIGNS

TRUTHINESS & FOLLOWING THE MONEY

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digital strategist leigh roessler

TRUTHINESS & FOLLOWING THE MONEYdigital strategist leigh roessler

ONLINESMARTS

LEIGH ROESSLER

*FORMER JOURNO*OWNED AWARD-WINNING INTERACTIVE AGENCY*DIGITAL STRATEGIST

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WHOAMI

BOOM!DAISYGIRLANDSILO

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DAISYGIRL

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aired only oncelargely considered the turning pointfor johnson

controversial for implying goldwaterwould start a nuclear war

pulled as tactical move

DAISYGIRL

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similar ads aired for mondaledolenew start program

https://www.youtube.com/watch?v=dDTBnsqxZ3k

SILOCLINTON

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https://www.youtube.com/watch?v=Dc25H2YgbDQ&feature=youtu.be

IS ITTRUTHOROPINION?

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TRUTHINESS?HTTP://WWW.CC.COM/VIDEO-CLIPS/63ITE2/THE-COLBERT-REPORT-THE-WORD---TRUTHINESS

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FAKE NEWS SITES HTTP://WWW.NYTIMES.COM/2016/11/03/TECHNOLOGY/HOW-THE-INTERNET-IS-LOOSENING-OUR-GRIP-ON-THE-TRUTH.HTML?SMID=FB-NYTIMES&SMTYP=CUR&_R=0

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COURTS ANDCOMMISSIONSDECIDEHTTP://WWW.FEC.GOV/

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all advertisements MUSTdisclose who paid

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political action committees get around donation limitsbut must disclose where they get their money

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pro-trump memes paid for by nimble america

http://www.bizjournals.com/sanjose/news/2016/09/23/founder-of-facebook-owned-oculus-funding-anti.html

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super pac pays for crafting social postscomplaint filedclinton coordinate?http://www.latimes.com/politics/la-na-clinton-digital-trolling-20160506-snap-htmlstory.html

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ftc says you MUST disclose relationshiphttps://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#social

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bots on twitternot very effectivebut not ethical

http://www.politico.com/story/2016/09/donald-trump-twitter-army-228923

@CHICKHUBER

CONTACTMEFMI

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