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Advertise
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Advertising & ethics
• Form of communication intended to persuade the audience
• Success in advertising is obtained in two ways
1.By creation of desire 2. By creation of belief
Presently Organizations frequently spend large sums of money on advertising
EFFECTS OF ADVERTISING
Psychological effects
• Irritating & aesthetically unpleasant displays• Focusing on materialistic values• Having great impact on development &
distortion of moral values of children & teenagers specially.
Psychological effects
Dove Challenges the Norms of Beauty
52% of girls begin dieting before the age of 14.
Advertising & waste
arguments• Production cost.• Selling cost ( intended to
persuade customers)• So advertising has nothing
to do just to persuade the customer.
replies• Transmit information about
availability & nature of product
• Produce beneficial rise in product demand.
Advertising & market power
• Massive advertising campaign helps to achieve certain monopoly.
• So it creates brand loyalty.• Concentrated industries spend large amount
while u.n concentrated spend less
Advertising & creation of consumer desires
• Advertising is manipulative.• Physical & psychological needs• Human desires are molded to serve needs of
production.
Some unethical issues that should be took into notice
What is Deceptive Advertising? Claiming that a product can dosomething that it cannot is aclear-cut case of deception. This is the picture by Nikeshowing the strength of their football but in reality neither thefootballs are so huge nor sopowerful It is ethically wrong to showsomething that doesn't exist
This kind of advertisement amaze people a lot specially the footballlovers
Full Disclosure
• Lawsuit filed against McDonald's Corporation
Misleading Ads
Famous celebritiesare hired foradvertisements bysome companies andby using the productthe customers feelthemselves likethose celebrities
Celebrities in ads
Hidden Surcharges
The most unethicalpractice is the hiddensurcharges to deceivethe customers
Fake advertising