why care about social media?

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Social Media for Business

Bootcamp

Welcome!

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Let us Introduce!

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What (not) to expect in this Bootcamp?

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Fights, Discussions, Arguments

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Less of Answers, more of Questions

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Group Solo

Lot of food for your brain…

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It’s not the End...

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Presentations

Tips and GuidelinesCase studies

And of course…

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Schedule

Session

Introduction & Why care about Social Media?

Creating Social Media Strategy

How to use LinkedIn for Business Promotions

Get Hooked on to Twitter

Facebook Community Building

What’s missing here?

Breaks – Of course!

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Start Practicing Now!

#DVcamp

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Let’s Connect Now!

http://linkd.in/dv-grp

http://facebook.com/digitalvidya

http://www.facebook.com/digitalvidya#!/event.php?eid=149286468462567

http://twitter.com/mydigitalvidya

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What is Digital Marketing?

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“The process of reaching out to and engaging with your

customers/users through Digital Media (Internet, Email, Mobile)”

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SEO or Organic Search

SEM or PPC

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Marketing Exercise

Volunteers Required

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Marketing Exercise

Dream Job

Pick Top 3 Jobs that you would like to apply for

IT Guru Film star

Cricket Commentator Pizza Taster

Basketball Player Mathematician

Radio Jockey Volleyball Player

Rock Band Member Scientist

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Marketing Exercise

What and Why?

Don’t worry, you won’t be forced to become one

What did we learn?

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V R

C

isibility Are you visible to your target audience?

redibility Will your Target Audience trust you?

elevancy

Are you relevant? (Platform, Message & Time)

Digital Marketing in 3 Words

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Why care about Social Media?

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February 4, 2004

A man broke up with Erica, his girlfriend, in a Harvard Bar

Didn’t want to keep the bad feeling to himself.

He created viral that compares girls to barnyard animals

His name is Mark Zuckerberg & the viral was Facebook

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Is it just Sales & Marketing?

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SalesIdeation/Product

Dev

HR

CRM

Marketing

NONO

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Search for your name on Google!

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Timings can’t be Better!

Opportunity to build competitive edge

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Let’s look at some International Success Stories!

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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A Video can ruin the brand build over decades

Costed them 50m US$

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Let’s look at few Indian Case Studies!

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Apple Macbook: Online Reputation

1 Review – 60,000+ Views

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What are you waiting for?

Do you think you have an option?

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Thank You!