What is Social Media?Why Should I Care?

Lindsay PatrossBraddock RotaryMay 28, 2009

Definitions

Web 1.0 Static Website

Web 2.0 User generated content

• Blogs• YouTube• Spreadshirt – user generated t-shirts

Social Media Users interact and share information in a varieties of

ways• Facebook• Twitter• MySpace• Lots More – YouTube, Flicker, LinkedIn

Why is this stuff useful?

1. Listen 2. Share 3. Speed

RSS in Plain English

http://www.commoncraft.com/rss_plain_english

1. Listen

See what others are saying about your business, organization, topicGoogle NewsGoogle BlogsGoogle Alerts

• Have news delivered to your emailTwitter Search

Basic Google Search

Google News Search

Google Blog Search

Twitter Search

2. Share

Take your information to where people are already visitingRSS FeedFacebook Fan Page, GroupLinkedIn GroupTwitter

From Blog…

To Feed Reader

Google Reader Features Mark as Read Star Share

Twitter

What the follower sees

Your Twitter stream

First Person EndorsementFacebook Fan Pages My Facebook Profile

Facebook Fan Page

The Goodie Truck

3. Speed

1 post many places

More Info

BlogsWordpress.comBlogger

Blogs to ReadChrisBrogan.comProBloggerThe Blog Herald