Why B2B Business Should Care About Social Media

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Social Media Marketing

Bootcamp Why care about Social Media?


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Let’s start with a Social Media Quiz!


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Recognize these Social Media


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What is Social Media?


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Social Media in Plain English

Let’s watch this Video!


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Why care about Social Media?


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Fastest Growing Medium Online!

Even ahead of “Porn” sites

  Surpassed Email as the 4th most popular activity online

  If FB were a country, it would be the 4th most populated

  Years to reach 1st 50 mil - Radio: 38 | TV: 13 | Internet: 4 | Facebook: 9 months (100m)

  Top 3 Twitter A/Cs > Population of Austria


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Power of WOM (Word of Mouth)

  74% of the online shoppers are influenced by the opinions of others in their decision to buy the product

  76% online users think advertising is lying

  Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities)

Source: Bazaarvoice.com


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B2B - Digital and Social Media

  B2B spending in Online to double over next 5 years. From US$ 2.3b in 2009 to US$ 4.8b in 2014 (Forrester)

  In the same period, B2B spending on Social Media will grow by 490% (Forrester)

  69% of B2B buyers use social networks "primarily for business networking and development” (KnowledgeStorm)


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Timings can’t be Better!

Opportunity to build competitive edge


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Social Search


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Search for your name on Google!


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Let’s begin to Listen!


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It’s Natural!

vs

Interruption Permission

Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People)

One-to-Many One-to-One & One-to-Many

Control the Brand Manage the Brand

Push the Message Engage the Community

Speak as a Spokesman Speak as a Peer

SMM offers better and long lasting ROI!


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Let’s look at some International Success Stories!


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Dell Computers

3m US$ Revenue through Twitter… and much more


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Blendtec ‘Will iPhone Blend?’

78,39,922 Views | 20,223 Ratings


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Zappos

Talking to them is like talking to a friend that happens to sell shoes.


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A Video can ruin the brand build over decades

Costed them 50m US$


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Let’s look at few Indian Case Studies!


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Business Objectives

  International exposure

  Create a reliable, dependable brand image for a

SaaS company

  Popularize the brand & product

  Reduce cost of customer acquisition


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Key Challenges

•  Figure out what works – trial & error

•  Getting the entire team involved

•  Which networks to participate in?

•  What to share & how much?


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Approach/Strategy

  Use internationally popular networks

  Company blog for - Business Productivity articles - Product news

  Listening and Responding - Twitter Search - Google Alerts & RSS


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Success Achieved

Generating conversations from around the world…


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Success Achieved

Leading Blog Reviews in International Blogs / Publications


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Success Achieved

•  Inc. Leads, sign ups and conversions

•  Viral Buzz generated by happy users

•  Visibility – people are getting to know about us

•  New product ideas for dev.


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Key Takeaways/Learnings

  Know what you want to achieve   Streamline activities & be consistent   Do NOT Spam   Be genuine   Listen first, then participate


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What are you waiting for?

Do you think you have an option?


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Thank You!

Education

Why B2B Business Should Care About Social Media