UNIVERSUM PROFESSIONAL SURVEY 2012/2013 - FPI · UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent...

UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent Insight Report

WWW.UNIVERSUMGLOBAL.COM

South African Edition • All Professionals

WE HELP EMPLOYERS

THEIR IMAGE,

AUDIENCE

AND COMPETITORS

DECIDE

DESIRED

BRAND POSITION

COMMUNICATION PREFERENCES

ACTIVITIES

BY REACHING THE TALENT

MARKET THROUGH

PUBLICATIONS

AND EVENTS

ABOUT UNIVERSUM

• We have been working with employer branding

and talent attraction for 24 years

• We are present in 12 locations on 5 continents.

• The group head office is located in Stockholm, the regional head offices are located in New York (Americas), Basel (Europe) and Singapore (Asia).

• We serve more than 1 200 clients globally,

including the majority of Fortune 100 companies.

• We survey over 400 000 students and

professionals worldwide. • We produce more than 150 career

publications in 10 countries. • We have 10 career sites with 1 500 000

visitors/month. • We organize 40 events with over 3 000

participants in 14 countries.

Selection of our 1 200 clients:

Selection of our media partners:

Local:

International:

UNIVERSUM IN THE WORLD

2. PROFESSIONALS’ PROFILE

3. ATTRACTIVENESS

4. PROFESSIONALS’ PREFERENCES & LOYALTY

5. THE DRIVERS OF EMPLOYER ATTRACTIVENESS

6. COMMUNICATION PERFERENCES

7. PROFESSIONAL ASSOCIATION

8. APPENDIX

METHODOLOGY & TARGET GROUPS

Group 1

Group 2

80 QUESTIONNAIRE

Created based on 24 years of experience,

extensive research within HR, focus groups and

Communication preferences with both our clients and

professionals.

Providing both global perspective and local insight.

Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTION

Conducted via an online survey. The online link

was distributed via alumni-networks, communities, the

Universum Panel, companies and different local and

global partners.

TARGET GROUPS

Young Professionals - Professionals with an

academic degree who are 40 years old or younger and

have 1-8 years of working experience after completing

their studies.

Senior Professionals - Professionals with an

academic degree who are older than 40 years or have

more than 8 years of working experience after completing

their studies.

respondents

9 156 respondents

FIELD PERIOD: July 2012 to October 2012

Universum Professional Survey 2012/2013

Talent Insight Report

South African Edition

All Professionals

3. ATTRACTIVENESS

8. APPENDIX

1. METHODOLOGY & TARGET GROUPS

PROFESSIONALS’ PROFILE

• GENDER

• AGE

• ETHNICITY

• SALARY

• WORK EXPERIENCE

• NUMBER OF EMPLOYERS

• TOP INDUSTRIES

• TOP REGIONS

• TOP JOB FUNCTIONS

• TIME TO FIND FIRST JOB

• JOB SEARCH

THINK ABOUT

• What characterizes the professionals?

• Which professionals are within your primary target groups?

• How do the groups differ from each other?

TOPICS

? ? SURVEY QUESTIONS

GENERAL PROFILE

FPI TOTAL

33% women

67% men

43,6 years

Gender

Average age

34% women

66% men

39,2 years

• White (75%)

• Indian / Asian (9%)

• Coloured (5%)

represented

ethnicities

• White (67%)

• African / Black (18%)

• Indian / Asian (6%)

480 131 Rand Average

annual salary 481 760 Rand

2,8 employers Average

number of employers 2,7 employers

16,1 years Average

work experience 13,8 years

• What is your gender?

• What is your year of birth?

• How would you classify your ethnic background?

• What is your current salary before taxes (including commission and bonus, excluding pension)?

• How many years have you been working since you concluded your studies?

• How many employers have you had since you concluded your studies?

All Professionals

? ? SURVEY QUESTION

TOP INDUSTRIES

In which industry do you currently work?

• Financial services (60%)

• Insurance (29%)

• Investment management (5%)

• Management consulting (1%)

• Private banking (1%)

• Telecommunications (1%)

FPI TOTAL

• Engineering consulting (11%)

• Mining (7%)

• Healthcare (6%)

• Education / teaching (6%)

• Auditing / accounting / taxation (corporate)

• Engineering / manufacturing (5%)

• Government (4%)

• Financial services (4%)

• Academic research (3%)

• Agricultural (3%)

• Energy / power (3%)

• Construction (3%)

• Chemical / petroleum (3%)

• Aerospace / defense (3%)

• Accounting (public) (2%)

All Professionals

? ? SURVEY QUESTION

TOP REGIONS

In which region do you currently live?

• Gauteng (41%)

• Western Cape (29%)

• KwaZulu-Natal (23%)

• Eastern Cape (4%)

• Free State (1%)

• Mpumalanga (1%)

• North West (1%)

FPI TOTAL

• Gauteng (46%)

• Western Cape (21%)

• Eastern Cape (8%)

• KwaZulu-Natal (8%)

• Living abroad (5%)

• Mpumalanga (4%)

• Free State (3%)

• North West (2%)

• Limpopo (2%)

• Northern Cape (1%)

All Professionals

? ? SURVEY QUESTION

TOP CURRENT JOB FUNCTIONS

Which of the below best matches your current job function?

• Consultant (36%)

• Finance (13%)

• Sales / Account Management (12%)

• Marketing / Communications / Public

Relations (5%)

• Middle Management (5%)

• Analyst (4%)

• Customer Services / Customer Relations

• Administrative / Operations (3%)

• Legal (3%)

• Project Manager (3%)

FPI TOTAL

• Engineer (16%)

• Upper Management (14%)

• Consultant (11%)

• Middle Management (11%)

• Project Manager (8%)

• Finance (6%)

• Researcher / Developer (5%)

• Administrative / Operations (4%)

• Analyst (3%)

• Legal (2%)

All Professionals

? ? SURVEY QUESTION

TIME TO FIND FIRST JOB

How long after completing your studies did it take to be

employed?

All Professionals

I had already secured employment before completing mystudies

0 - 3 months

3 - 6 months

6 - 9 months

9 - 12 months

12 - 18 months

More than 18 months FPI

? ? SURVEY QUESTION

JOB SEARCH

How did you find your current job?

All Professionals

I started my own company

I was contacted by the company

Through contacts

Via recruitment agency

Through the employer's website

Via job advertisement in newspaper / magazine

I moved internally

Through jobseeker service on Internet

Via headhunter

Through internship / work experience at the company

Through speculative application direct to employer

Through my bursary programme

Through my dissertation / thesis

Via a staffing company

Via university / technikon (Graduate recruitment / experientiallearning)

8. APPENDIX

ATTRACTIVENESS

• CONSIDERED EMPLOYER RANKING

• IDEAL EMPLOYER RANKING

• POTENTIAL APPLICANTS’ RANKING

THINK ABOUT

• How do the groups differ?

• How can you improve your position? What actions can be taken?

• Do you need to improve your visibility or focus on building a stronger Employer Brand?

• Have you set achievable goals for next year?

TOPICS

ATTRACTIVENESS

THE UNIVERSUM RANKINGS

CONSIDERED

EMPLOYER

RANKING (as many as applicable)

EMPLOYER

RANKING (maximum 5

employers)

FULL COMPANY LIST (130 employers within each

main field of study)

UNIVERSUM’S OFFICIAL

RANKINGS

Below is a list of

employers. Which of

these employers

would you consider

working for?

Please select five

employers from the list

below for which you

would most like to work

- your five Ideal

Employers.

ATTRACTIVENESS

POTENTIAL

APPLICANT'S

RANKING (Yes, I have or will

apply)

Have you or will you

apply to these

companies?

? ? SURVEY QUESTION

TOP 15 • CONSIDERED EMPLOYER RANKING

ATTRACTIVENESS

Below is a list of employers. Which of these would you considered

working for?

1. Allan Gray (47,14%)

2. Investec (35,71%)

3. Coronation Fund Managers (28,57%)

4. Discovery (22,86%)

4. Rand Merchant Bank (22,86%)

6. Momentum (21,43%)

7. Alexander Forbes (17,14%)

7. JSE (17,14%)

7. Liberty Life (17,14%)

10. HSBC South Africa (15,71%)

10. Old Mutual (15,71%)

12. BMW South Africa (14,29%)

12. First National Bank (14,29%)

12. KPMG (14,29%)

12. Nedbank (14,29%)

FPI TOTAL

1. Sasol (19,32%)

2. South African Breweries (18,00%)

3. BHP Billiton (17,05%)

4. Anglo American (15,39%)

6. CSIR (14,69%)

7. Google (14,32%)

8. Coca-Cola South Africa (14,02%)

9. Eskom (13,27%)

10. Investec (13,13%)

11. Mercedes-Benz South Africa (12,86%)

12. De Beers (12,54%)

13. Woolworths (12,03%)

14. Anglo Platinum (11,39%)

15. Volkswagen South Africa (10,83%)

All Professionals

? ? SURVEY QUESTION

TOP 10 • IDEAL EMPLOYER RANKING

ATTRACTIVENESS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers.

2. Coronation Fund Managers (20,90%)

6. Old Mutual (11,94%)

8. Liberty Life (8,96%)

9. HSBC South Africa (7,46%)

FPI TOTAL

1. Sasol (10,37%)

2. Google (9,27%)

5. CSIR (8,39%)

6. Eskom (7,78%)

9. Investec (6,25%)

10. Woolworths (5,84%)

All Professionals

? ? SURVEY QUESTION

TOP 5 • IDEAL EMPLOYER RANKING

HISTORICAL COMPARISON

ATTRACTIVENESS

Please select five employers from the list below for which you

would most like to work - your five Ideal Employers.

EmployerRank

Sasol 1 4

Google 2 3

South African Breweries 3 1

BHP Billiton 4 2

CSIR 5 5

EmployerRank

Allan Gray 1 1

Coronation Fund Managers 2 3

Investec 2 2

Discovery 4 5

Rand Merchant Bank 5 7

All Professionals

? ? SURVEY QUESTION

TOP 10 • POTENTIAL APPLICANTS’ RANKING

ATTRACTIVENESS

Have you or will you apply to these employers?

3. Old Mutual (7,89%)

5. KPMG (5,26%)

5. Momentum (5,26%)

5. Sanlam (5,26%)

9. Auditor-General (2,63%)

FPI TOTAL

1. Sasol (4,45%)

2. Eskom (4,28%)

5. CSIR (2,66%)

7. Transnet (2,14%)

9. Unilever (1,82%)

All Professionals

8. APPENDIX

3. ATTRACTIVENESS

PROFESSIONALS’ PREFERENCES & LOYALTY

• CAREER GOALS

• PREFERRED INDUSTRIES

• PREFERRED JOB FUNCTIONS

• SALARY

• COMPENSATION PACKAGE

• SATISFACTION WITH CURRENT EMPLOYER

• INTEREST IN CHANGING EMPLOYER

• APPLIED FOR ANOTHER JOB

THINK ABOUT

• What are professionals’ career goals? Can you provide them with the opportunity to achieve these goals?

• How interested are professionals in changing employer?

• What do professionals want in their compensation package and how does this compare to what they actually

• Have they applied for another job? Internally or externally?

TOPICS

? ? SURVEY QUESTION

CAREER GOALS

Below is a list of nine possible career goals. Which are most

important to you? Please select a maximum of three alternatives

4 Universum Professional Survey 2012/2013

All Professionals

To have work / life balance

To be competitively or intellectually challenged

To be a leader or manager of people

To be autonomous or independent

To be entrepreneurial or creative / innovative

To be secure or stable in my job

To be a technical or functional expert

To be dedicated to a cause or to feel that I am serving agreater good

To have an international career FPI

? ? SURVEY QUESTION

PREFERRED INDUSTRIES • TOP 15

In which industries would you ideally like to work? Please select a

maximum of three alternatives

All Professionals

Financial services

Investment management

Insurance

Management consulting

Education / teaching

Hotel / restaurant / tourism / hospitality

Investment banking

Marketing / advertising

Private equity

Retail banking

Environmental / conservation

Real estate

Academic research

Airline / travel

Entertainment / media / public relations

? ? SURVEY QUESTION

PREFERRED JOB FUNCTIONS • TOP 15

In your next job, which role would you ideally like to work in?

Please select a maximum of three alternatives

All Professionals

Consultant

Upper Management

Middle Management

Finance

Marketing / Communications / Public Relations

Project Manager

Analyst

Sales / Account Management

Administrative / Operations

Customer Services / Customer Relations

Researcher / Developer

Buyer / Planner

Engineer

Human Resources / Recruitment

? ? SURVEY QUESTION

EXPECTED ANNUAL SALARY

If you were to change jobs today, what salary before taxes

(including commission and bonus, excluding other benefits) would

you ask for?

615 191

Rand 562 244 Total

All Professionals

? ? SURVEY QUESTION

CURRENT COMPENSATION PACKAGE • TOP 15

Apart from base salary, which of the following benefits are

included in your compensation package? Please select as many

alternatives as are applicable.

All Professionals

Performance-related bonus

Flexi-time

Private health insurance (medical aid)

Profit-sharing

Shares / options

Skills development

Increased pension benefits

Extra holidays

13th cheque

Paid external higher education (e.g. MBA)

Access to career coach / mentor

Parental benefits (e.g. supplement to maternity / paternity pay)

Company car

Housing subsidy

Overtime payFPI

? ? SURVEY QUESTION

PREFERRED COMPENSATION PACKAGE • TOP 15

Regardless of what is included in your current package, which of

the following would you most prefer as part of your compensation

package, apart from base salary? Please select a maximum of

three alternatives

All Professionals

Shares / options

Profit-sharing

13th cheque

Flexi-time

Fitness benefits (e.g. gym membership)

Extra holidays

Company car

Housing subsidy

Skills development

Household-related benefits (e.g. dry-cleaning)FPI

PREFERRED VS. CURRENT COMPENSATION PACKAGE • TOP 15

• Apart from base salary, which of the following benefits are included in your

compensation package? Please select as many alternatives as are applicable.

• Regardless of what is included in your current package, which of the following

would you most prefer as part of your compensation package, apart from base

salary? Please select a maximum of three alternatives

All Professionals

Shares / options

Profit-sharing

13th cheque

Flexi-time

Fitness benefits (e.g. gym membership)

Extra holidays

Company car

Housing subsidy

Skills development

Household-related benefits (e.g. dry-cleaning)Preferred compensation package

Current compensation package

PREFERRED VS. CURRENT COMPENSATION PACKAGE • TOP 15

• Apart from base salary, which of the following benefits are included in your

compensation package? Please select as many alternatives as are applicable.

• Regardless of what is included in your current package, which of the following

would you most prefer as part of your compensation package, apart from base

salary? Please select a maximum of three alternatives

All Professionals

13th cheque

Shares / options

Profit-sharing

Flexi-time

Company car

Extra holidays

Housing subsidy

Skills development

Overtime pay

Fitness benefits (e.g. gym membership)Preferred compensation package

Current compensation package

? ? SURVEY QUESTION

SATISFACTION WITH CURRENT EMPLOYER

How satisfied are you with your current employer?

Scale: 1 = Very dissatisfied and 10 = Very satisfied

All Professionals

? ? SURVEY QUESTION

INTEREST IN CHANGING EMPLOYER

Are you interested in changing employer?

Yes, within 6

months

Yes, within 1

Yes, within

1-2 years

Yes, within

2-4 years No Don’t know

All Professionals

? ? SURVEY QUESTION

APPLIED FOR ANOTHER JOB

Have you applied for a new job in the past 12 months?

All Professionals

Yes, internally with current employer

Yes, externally with other employer

Yes, and I switched to my current job within the past 12months

? ? SURVEY QUESTION

REASONS FOR APPLYING FOR A NEW JOB

Why did you apply for a new job? Please select as many

alternatives as applicable

All Professionals

I wanted to create better development opportunities

I wanted a higher salary

I wanted greater scope to influence my work

I wanted to try something new

I was dissatisfied with the corporate culture

I wanted the opportunity for an international career

I was dissatisfied with my immediate boss

I moved / wanted to move geographically

I was dissatisfied with the overall management

I was made redundant

I wanted to see if there was any interest in me on the labourmarket

I was dissatisfied with the working hours

My workplace was shut down

8. APPENDIX

3. ATTRACTIVENESS

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

• RELATIVE IMPORTANCE OF THE DRIVERS OF EMPLOYER ATTRACTIVENESS

• ATTRACTIVENESS OF THE ATTRIBUTES WITHIN EACH DRIVER: • EMPLOYER REPUTATION & IMAGE

• JOB CHARACTERISTICS

• PEOPLE & CULTURE

• REMUNERATION & ADVANCEMENT OPPORTUNITIES

THINK ABOUT

• Compare your current employer brand and employer value proposition with the survey results. Are the aspects

on which you focus important and attractive to professionals? Or are you wasting time and money

communicating something that is not relevant for them?

• Are there attributes that are attractive to professionals on which you can deliver? Should these be included in

your external Communication preferences?

• As in any branding effort, keep in mind that preferences and goals vary greatly among different sub-segments.

TOPICS

The framework is developed together with professor Paula

Caligiuri, Director of the Center for HR Strategy at Rutgers

University. It is based on specific research within HR, as

well as focus groups and general Communication

preferences with both our clients and professionals.

EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation

• Attractive / exciting products and services

• Corporate Social Responsibility

• Environmental sustainability

• Ethical standards

• Fast-growing / entrepreneurial

• Financial strength

• Innovation

• Inspiring top management

• Market success

• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in

the future

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good possibilities for rapid promotion

• Good prospects for high future earnings

• Good reference for future career

• Leadership opportunities

• Overtime pay

• Performance-related bonus

• Sponsorship of future education

JOB CHARACTERISTICS The contents and demands of the job, including the learning

opportunities provided by the job

• A variety of assignments

• Challenging work

• Client interaction

• Control over my working hours

• Flexible working conditions

• High levels of responsibility

• Opportunities for international travel / relocation

• Professional training and development

• Secure employment

• Team oriented work

PEOPLE & CULTURE The social environment and attributes of the work place

• Enables me to maintain personal interests

• Has a culture that celebrates diverse / multicultural employees

• Leaders who will support my development

• Offers a creative and dynamic work environment

• Offers a friendly work environment

• Offers interaction with international clients and colleagues

• Recognises performance (meritocracy)

• Recruits only the best talent

• Respects its people

• Support for gender equality

THE DRIVERS OF EMPLOYER ATTRACTIVENESS 5

EMPLOYER

REPUTATION

& IMAGE

REMUNERATION &

ADVANCEMENT

OPPORTUNITIES

CHARACTERISTICS

PEOPLE

& CULTURE

? ? SURVEY QUESTION

RELATIVE IMPORTANCE OF EACH DRIVER

How would you rate the relative importance of these aspects

when choosing your Ideal Employer? Please divide 100 points

between the alternatives in accordance with importance

FPI Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

All Professionals

? ? SURVEY QUESTION

EMPLOYER REPUTATION & IMAGE

Which attributes do you perceive as the most attractive?

EMPLOYER

REPUTATION

& IMAGE

All Professionals

Ethical standards

Innovation

Attractive / exciting products and services

Financial strength

Market success

Inspiring top management

Prestige

Fast-growing / entrepreneurial

Environmental sustainability

Corporate Social ResponsibilityFPI

? ? SURVEY QUESTION

JOB CHARACTERISTICS

CHARACTERISTICS

All Professionals

Professional training and development

Flexible working conditions

Challenging work

Secure employment

High levels of responsibility

Client interaction

Opportunities for international travel / relocation

A variety of assignments

Control over my working hours

Team oriented workFPI

? ? SURVEY QUESTION

PEOPLE & CULTURE

PEOPLE

& CULTURE

All Professionals

Offers a creative and dynamic work environment

Respects its people

Recognises performance (meritocracy)

Leaders who will support my development

Offers a friendly work environment

Recruits only the best talent

Enables me to maintain personal interests

Offers interaction with international clients and colleagues

Support for gender equality

Has a culture that celebrates diverse / multiculturalemployees

? ? SURVEY QUESTION

REMUNERATION & ADVANCEMENT OPPORTUNITIES

REMUNERATION &

ADVANCEMENT

OPPORTUNITIES

All Professionals

Good prospects for high future earnings

Competitive base salary

Leadership opportunities

Clear path for advancement

Competitive benefits

Good reference for future career

Good possibilities for rapid promotion

Sponsorship of future education

Overtime payFPI

TOP FINDINGS

OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

PLEASE NOTE: This analysis refers to the attractiveness of

each of the 40 attributes in relation to how important the

professionals think its driver is. The analysis gives a

summarised 360 degree view of the factors influencing

employer attractiveness.

FPI TOTAL

1. Competitive base salary (Remuneration &

Advancement Opportunities)

2. Challenging work (Job Characteristics)

3. Performance-related bonus

(Remuneration & Advancement

Opportunities)

4. Good prospects for high future earnings

Opportunities)

5. Leadership opportunities (Remuneration

& Advancement Opportunities)

1. Good prospects for high future earnings

Opportunities)

2. Performance-related bonus

Opportunities)

3. Offers a creative and dynamic work

environment (People & Culture)

4. Competitive base salary (Remuneration &

5. Competitive benefits (Remuneration &

All Professionals

3. ATTRACTIVENESS

6. 7. PROFESSIONAL ASSOCIATION

8. APPENDIX

• PREFERRED & ACTUAL COMMUNICATION CHANNELS

• PUBLICATIONS & WEBSITES

• SOCIAL NETWORKS / COMMUNITIES

THINK ABOUT

• Which communications channels prefer professionals to learn about future employers and which ones are the

already using?

• Are you using the right channels to reach your target group?

• Can you improve the use of your communication budget?

TOPICS

? ? SURVEY QUESTION

PREFERRED COMMUNICATION CHANNELS • TOP 15

How would you prefer to gather information about potential

employers? Please select a maximum of three alternatives

All Professionals

Company websites

Acquaintances employed by the company / organisation

Career websites

Online professional networks / communities

Articles in trade magazines

Friends and family

Advertisements in print media

Articles in newspapers

Company recruitment brochures

Alumni services at your former university

Through my university during my studies

Advertisements in trade magazines

Advertisements on the Internet

Former fellow students

Online social networks / communities

? ? SURVEY QUESTION

ACTUAL COMMUNICATION CHANNELS • TOP 15

What has mainly helped you to form an opinion about these

companies as employers? Please select as many alternatives as

applicable

All Professionals

Acquaintances employed by the company / organisation

Company websites

Online professional networks / communities

Advertisements on TV

Articles in newspapers

Articles in trade magazines

Friends and family

Company sponsored events

Advertisements in print media

Career websites

Advertisements in trade magazines

Advertisements in newspapers

Online social networks / communities

Former fellow students

Company videos

? ? SURVEY QUESTION

PUBLICATIONS • JOBS

Which publications do you read to find jobs? Please select as

many as applicable

• Sunday Times (Money & Careers) (20%)

• Rapport (14%)

• Mail & Guardian (Jobs) (10%)

• Online industry trade journals (10%)

• The Star (Workplace) (10%)

• Beeld (Classified) (7%)

• Die Burger (Classified) (7%)

• Job Mail (7%)

• The Mercury (Workplace) (5%)

• Cape Times (Classified) (3%)

FPI TOTAL

• Sunday Times (Money & Careers) (33%)

• Job Mail (18%)

• Rapport (13%)

• Online industry trade journals (13%)

• Mail & Guardian (Jobs) (11%)

• The Star (Workplace) (10%)

• Beeld (Classified) (10%)

• Die Burger (Classified) (9%)

• City Press (Classified) (7%)

• Cape Times (Classified) (5%)

All Professionals

? ? SURVEY QUESTION

PUBLICATIONS • EMPLOYERS

Which publications do you read to learn about potential future

employers? Please select as many as applicable

• Business Day (32%)

• Finweek (27%)

• Financial Mail (20%)

• Sunday Times (20%)

• Online Industry Trade Journals (10%)

• Rapport (10%)

• The Times (10%)

• Beeld (8%)

• Die Burger (8%)

• The Star (8%)

FPI TOTAL

• Sunday Times (27%)

• Business Day (17%)

• Financial Mail (17%)

• Careers SA (14%)

• Rapport (12%)

• Mail & Guardian (12%)

• Finweek (11%)

• Beeld (10%)

• Online Industry Trade Journals (9%)

• The Star (8%)

All Professionals

? ? SURVEY QUESTION

WEBSITES

Which websites do you visit to learn more about potential future

employers (including job openings)? Please select as many as

applicable

• careerjunction.co.za (38%)

• careers24.com (33%)

• pnet.co.za (22%)

• Company specific websites (17%)

• careerweb.co.za (5%)

• gumtree.co.za (5%)

• ioljobs.co.za (5%)

• Newspaper career websites (5%)

• sajobsonline.co.za (5%)

• bestjobs.co.za (3%)

FPI TOTAL

• careers24.com (38%)

• careerjunction.co.za (37%)

• pnet.co.za (25%)

• Company specific websites (23%)

• gumtree.co.za (14%)

• jobs4u.co.za (12%)

• Newspaper career websites (10%)

• bestjobs.co.za (9%)

• careerweb.co.za (8%)

• ioljobs.co.za (8%)

All Professionals

? ? SURVEY QUESTION

SOCIAL NETWORKS / COMMUNITIES

Which social networks / communities / tools are you regularly

using? Please select as many as applicable

• Facebook.com (71%)

• Linkedin.com (47%)

• Google+ (38%)

• Youtube.com (22%)

• Twitter.com (17%)

• Instagram (7%)

• Blogger.com (2%)

FPI TOTAL

• Facebook.com (62%)

• Linkedin.com (46%)

• Google+ (33%)

• Youtube.com (21%)

• Twitter.com (19%)

• Pinterest (3%)

• Instagram (3%)

• Plaxo.com (1%)

• Blogger.com (1%)

• Flickr.com (1%)

All Professionals

3. ATTRACTIVENESS

6. COMMUNICATION PREFERENCES

PROFESSIONAL ASSOCIATION

7. 8. APPENDIX

? ? SURVEY QUESTION

SATISFACTION - PROFESSIONAL ASSOCIATION

PROFESSIONAL ASSOCIATIONS

How satisfied are you overall with your professional association?

(Very satisfied, Satisfied, Neutral, Dissatisfied and Very

dissatisfied)

All Professionals

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfied

? ? SURVEY QUESTION

WHY MEMBERSHIP OF A PROFESSIONAL ASSOCIATION?

What are your main reasons for being a member of a Professional

Association? Please select as many alternatives as applicable

All Professionals

Certification / recognition of experience

They help promote the profession

Access to information

Training / seminars / conferences

Networking opportunities

Career guidance

Advisory services

Membership magazine / journal subscription

It is compulsory

OtherFPI

? ? SURVEY QUESTION

FINANCIAL PLANNING

Are you currently practising financial planning? Please select as

many alternatives as applicable

All Professionals

3. ATTRACTIVENESS

6. COMMUNICATION PREFERENCES

APPENDIX

? ? SURVEY QUESTION

HIGHEST ACADEMIC DEGREE

APPENDIX

What is your highest academic degree?

All Professionals

Postgraduate Diploma

Honours

Certificate

Bachelors Degree (i.e. B Eng, B Com, B Sc, BA)

Masters (non-MBA)

National Diploma

CA(SA)

Bacc. Technologiae (Btech)

PhDFPI

? ? SURVEY QUESTION

All Professionals

EDUCATIONAL INSTITUTIONS (1/2)

APPENDIX

Which educational institution did you attend?

University FPI Total

Cape Peninsula University of Technology 0,00% 1,85%

Central University of Technology, Free State 0,00% 0,69%

Durban University of Technology 0,00% 1,62%

Mangosuthu University of Technology 0,00% 0,45%

Nelson Mandela Metropolitan University 3,75% 6,71%

North West University 2,50% 2,15%

Rhodes University 1,25% 0,96%

Tshwane University of Technology 0,00% 2,60%

University of Cape Town 1,25% 4,90%

University of Fort Hare 0,00% 0,25%

University of Johannesburg 6,25% 5,56%

University of KwaZulu-Natal 11,25% 6,33%

? ? SURVEY QUESTION

All Professionals

EDUCATIONAL INSTITUTIONS (2/2)

APPENDIX

University FPI Total

University of Limpopo 0,00% 0,38%

University of Pretoria 2,50% 26,79%

University of South Africa (Unisa) 12,50% 4,03%

University of Stellenbosch 11,25% 20,43%

University of the Free State 30,00% 2,74%

University of the Western Cape 1,25% 0,31%

University of the Witwatersrand 3,75% 5,37%

University of Venda 0,00% 0,13%

University of Zululand 0,00% 0,15%

Vaal University of Technology 0,00% 1,22%

Walter Sisulu University for Technology & Science 0,00% 0,40%

Other 12,50% 3,96%

? ? SURVEY QUESTION

All Professionals

FIELD PERIOD 2013 – INCREASE RESPONSE RATE

APPENDIX

•Survey Specific Email

•FPI specific Prize

•Social Media

•Button on website

•Social media ads

WWW.UNIVERSUMGLOBAL.COM

THANK YOU!

ARE YOU

TO DIG

DEEPER

INTO THE WORLD

OF EMPLOYER

BRANDING

UNIVERSUM PROFESSIONAL SURVEY 2012/2013 - FPI · UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent...

Documents

FPI Code of Ethics and Practice Standards Incorporating ... of Ethics and Professional... · FPI Code of Ethics and Practice Standards Incorporating The FPI Rules of Professional

Collage Universum, Six Falgs

FPI Portal Overview - advisers.fpinternational.com · FPI Portal Overview FPI Portal FPI Portal is a 24/7 online platform that offers a secure and convenient way to manage your policies

Universum Top 100

Universum 1975

Gorbatsevich Universum En

Universum Student Survey 2013 Singapore

Universum Student Survey 2013 Australia

Universum Awards 2009 Berlin

Universum Talent Research 2015 - LAUdira.lau.edu.lb/assessment/Universum Survey Results - 2015.pdf · Universum is a trusted partner providing solutions and services to develop, improve

Universum Employer Branding Conference Oslo

Fpi testing

Universum Student Survey 2009

THE FEDERAL POLYTECHNIC, ILARO€¦ · 22. fpi/hnd/2017/000001139 dada olagbegi abraham (fpi) 23. fpi/hnd/2017/000004581 daniel ilo olamide 24. fpi/hnd/2017/00000869 eniola idowu

Universum Social Media Webinar

FPI Report

Periplus Universum 3 Medicine

Universum Incognita

UNIVERSUM STUDENT SURVEY 2012...UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition Washington University in St. Louis All students 3 Universum is an international

Veeam im Huawei Universum