RU Marketing Department Analysis

Prepared & Presented by:

Steven LauferKristin Bartz

Brandon Robinson Jared Stern

Mission StatementStrategic GoalsSWOT Analysis

StrengthsWeaknessesOpportunitiesThreats

Analysis of Quantitative DataStrategic Goal Analysis & RecommendationSuggested Course of ActionMckinsey 7 S Model

“The mission of the department of marketing is to provide a quality, career-enhancing marketing education for students, within a learning environment characterized by responsible, knowledgeable, and skillful students and faculty”.

To Develop a recruiting plan designed to increase the number of Marketing majors and the number of students taking Marketing Courses

AACSB – Association to Advance Collegiate Schools of Business

89.7% Satisfaction with Faculty86.8% Overall Satisfaction with Program2 of top COBE courses Alumni listed as preparing

your for your future career

Misconception as to the definition of Marketing

Lack of real world practical applicationsMarketing program support services

96.4% of Alumni would recommend Marketing Program

Spotlight capabilities to double major Salary outlook historically is higher for

Marketing as compared to Management.

Increasing total credit hours

High overall satisfaction ratings

Continuous improvements in teaching techniques

Excellence in student career preparation

Target Undecided and Pre-BusinessCurrent lack of targeting Average 50% are undecidedPre-Business 30% of share of COBEChange current misconceptions

Achieve this by:Changing marketing misperceptions

More active recruiting Headhunters - actively target prospective students

(promo material, everyone loves a t-shirt)

Send informative e-mails to target students

RU marketing representatives recruiting in high schools.

Might increase brand loyaltyHelp correct the perception of marketingAdvertise AACSB